Reverse Telemarking

This New York Times profile of Joel Levinson — perennial viral video contest award-winner — features one astoundingly brilliant paragraph:

Mr. Levinson’s gregariousness is an asset in the user-generated content world, as many of these contests are determined by voting. Mr. Levinson has a Facebook group entitled “Yes, Joel, I’ll vote for your newest stupid contest” and he uses Twitter, blogs, e-mail and text messages, asking acquaintances to vote. He even calls 24-hour customer service lines at night, when he thinks the representatives are bored, and asks them to vote for him.

Telemarketing to those who make calls for a living? Genius.

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