You might not have noticed — maybe because it didn’t come across your Facebook news feed — but MySpace is dying. They’re losing activity by half a percent a week, which is a remarkable rate of atrophy.
And it’s not too hard to figure out why they’re losing users. For one, their interface isn’t easy to use or modify. For another, users don’t trust the site, partially because MySpace became synonymous with online stalkers. And then there’s a third reason, one that Warren Buffett spelled out at the Berkshire Hathaway meeting last month when talking about another dying industry:
“Newspapers were the ultimate businesses in every city with pricing power. They were essential with advertisers and customers. They’ve lost their essential nature.”
Even the one demographic that really needed MySpace — the music industry — has moved on. A site like Virb has a simpler design and more upside. (Proof? Check out the MySpace page of one of my new favorite artists, Joe Purdy, and then see his Virb page.)
What’s remarkable is how fast MySpace has fallen apart. A year ago, they were second in social networking, behind only Facebook. This year, they’re a year away from extinction.
Which got my thinking about something that I’m titling “Things That Were Once Unavoidable, But If They Disappeared Today, I Probably Wouldn’t Even Notice That They’re Gone.”
The list, so far:
Male pattern baldness
Local phone calls
Collect phone calls
Organ music at sporting events
The Windows operating system
The U.S. Postal Service
Yahoo!’s search engine
The AOL “You’ve got mail” voice
What’d I miss?
H/T to bimurch for the photo.