This, I like: The Los Angeles Times has teamed with Spain’s biggest sports daily, Marca, to crosspost Lakers center Pau Gasol’s blog in both English and Spanish.
This, I find strange: The Times’ blog is vastly inferior.
Marca’s blog (see: top left) has a better layout and a better color scheme. It uses larger photos, and it’s much easier to navigate. In terms of Internet readability, it’s also vastly superior.
Meanwhile, the latest post on the Times’ blog (see: top right) isn’t even formatted correctly.
It’s a perfect example of how news organizations should — and should not — be packaging their news. Deliver your unique content in bold ways, and you’ll be rewarded with an almighty click.