Why We Need to Change the Concept of Time — Immediately.

Today is my birthday, and my annual reminder of how much I dislike the concept of time.

Truth is, time is unfair. When I see someone wearing a watch, I don’t see someone with punctuality in mind. I see someone slowly counting down the seconds until the grave.

What is a day, after all? It’s a very strange segment [1. Do we divide anything else by 365?] of a larger year, which we define as the time it takes for the Earth to circle the sun. And if you’re like me, you can’t get enough reminders that the Earth is spinning blindly at 67,000 miles per hour through a vast and unknowable universe.

Point is, I’m just not a fan of time, especially on birthdays, when it serves to remind me that I’m getting both older and no closer to figuring anything out. Human years are so scarce; if we’re lucky, we get 70 or 80 years to live, and that just doesn’t seem like enough.

What I wish was that there was a way to make time seem less scarce [2. This, in itself, is a pretty strange thought, because time is infinite. What I really mean to say is that I mean to make my available time less scarce, though I’m not sure when I became so possessive about it.]. So I’m proposing here, on May 16, 2010, that we adjust our notions of time.

The human attention span is, depending on which Google source you trust, somewhere between five seconds and 20 minutes. 150 years ago, the Lincoln-Douglas debates lasted anywhere from five to seven hours at a time. Today, those debates would be reduced to mere soundbites, because our attention spans are shrinking. Who has time for five hours of political discourse? Hell, who has time for any political debate involving more than a few bullet points?

In the 2010, we have more distractions than ever, and we’re as easily distracted as ever.

But if that’s the case, then why are our standard units of time not adjusting to our shorter attention spans?

Let me put this another way: when Andrew Carnegie died, he was worth $475 million. But $475 million in 1919 isn’t worth what it is today. Luckily, we’ve got tools to compare the dollar from 1919 to today’s dollar. [3. In today’s money, Carnegie’s fortune would be in the billions.]

We adjust to each age. When humans got taller, we raised the height of our doors. When people got fatter, we widened the space in the supermarket aisles. A news cycle used to last months. Now it lasts hours. We constantly recalibrate to what’s happening now.

But we still allow time to remain constant. I don’t think that’s fair.

If a piece of paper can become more or less valuable over the course of time, then, well, why can’t time, too?

The best part is, there’s some precedent for this.

Abraham lived to be 175. His wife, Sarah, continued to have kids well into her hundreds. Biblical time clearly didn’t use our rigid time structure.

So what’s stopping us [4. Besides common sense] from altering our concept of time? I’m okay with seconds and minutes and hours — anything that can measure the length of a YouTube video seems like it should stay — and I’ve got no problem with sun-up-to-sun-down days. But why shouldn’t we alter our concept of years? Does any modern human have the capacity to actually pay attention to something for an entire year?

How’s this sound: let’s decree that each season is considered a year. The modern calendar year gets split into fours, so today, I’d have just turned 92 — and I’d still be entering my prime.

What happens to everyone else?

Dick Clark becomes four times as valuable. Gyms get four times the number of resolution-related membership drives. Champagne companies see four times the rate of sales.

And best yet: wasting a year doesn’t seem like that big of a deal, because there are so many more of them to waste. Sure, it’s just a way to trick the brain into believing that we’re not screwing around as much as we really are.

But it’s working.

Our concept of time is changing. It’s time to make it official, I think.

When I die, I want my rabbi to be able to say, “Here lies Dan Oshinsky, who died at the age of 375.” The crowd will nod appreciatively. Honestly, who’d believe that a man so old could have accomplished so little?

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