You’re the PR agency that represents AT&T. They’re one of your biggest clients. They’re also one of the largest companies on the planet, and for the last few years, I have been among the millions of AT&T customers who have come to decide that they are totally screwing me over.
I pay AT&T for both my cellular and Internet service, and I dislike both. Every time my phone loses service, and every time the wireless router at my apartment has a random, unexplained outage, I find myself quietly coveting Verizon, the AT&T competitor who may be just as evil.
I try not to take out my frustrations on AT&T’s customer care representatives. It’s tough to get mad at a kid in a call center on another continent. Sanjay, for anything I’ve said before: I didn’t mean it.
But I would like to vent to someone. And for you, the PR team behind AT&T: I think I’ve got a way for you to offer customer catharsis and win the Internet for a day.
Two words: dunk tank.
Go rent a park, say, the one next to the Golden Gate Bridge. Fly out 10 of your most dissatisfied customers. The ones who’ve said things to Sanjay that they cannot merely repent for on Yom Kippur. The ones who blame AT&T for running their business or their marriage or their lives. The ones who’d rather lick an oil-soaked pelican than say something nice about their iPhone service.
Find those guys. Fly them out to the park, and line them up in front of a dunk tank. Get the AT&T board of directors, and have them sit their turns in it. Let the angry customers finally get our collective revenge on someone within the AT&T family.
Consider the dunk tank a peace offering from AT&T to all of us who feel wronged. The rest of us will thank you for it.
And if you’re looking for someone to cast the first ball, let me know. I might have some dropped-call issues to work out.