There’s a fantastic story on Deadspin this week titled, “I Covered The Braves For A Newspaper That Didn’t Exist.” It’s the story of how a real estate broker from Atlanta realized that he could get a press pass to cover his favorite baseball team by inventing a fake newspaper and becoming its one and only “employee.”
What I love most is this realization the author has about getting onto the field during the game. He writes:
“I was a Braves fan, and so I wanted to be in the Braves’ dugout, on the first-base side. Emboldened, I walked around behind the home-plate umpire while the pitcher threw warm-up tosses and simply walked into the home dugout and to the other camera well. As far as strategies go, ‘walk until someone stops you’ remains undefeated.”
And he’s not wrong. From my years covering sports, I can tell you that you can get away with just about anything at a sporting event as long as you:
A) Look like you know what you’re doing, and
B) Nobody stops you.
I’ve watched rain delays from the dugout, and snuck into stadiums when I wasn’t allowed. If no one else is going to stop you, why should you?
And it turns out that the same philosophy applies to pretty much anything you do. Here’s a lesson from work: A few years ago, we started aggressively promoting newsletters at the bottom of most posts on BuzzFeed.com. There wasn’t a meeting where a bunch of higher-ups agreed that this was the right strategy. My team decided that we should try it. We told our boss on the editorial side, and one on the product side, and then… just started doing it. We figured we’d do it until someone stopped us.
That lasted almost two years.
We had so much success with those boxes that other teams at BuzzFeed decided they wanted access to that space at the bottom of the page. Eventually, we made some rules governing that promo space, and my team is happy to play by the new guidelines.
But the minute we see the next opening — a space where we can try something without a lot of restrictions, an opportunity where another team says, “Sure, that’s OK with us!” — we’re going to take advantage. The rule remains the same: Just start moving until somebody says you have to stop.
That’s a photo I took at Atlanta’s Turner Field back in 2010.