It’s OK If Your Ideas Suck.


I want to tell you about a bad idea of mine.

My bad idea happened on December 18, 2012. It was my second day at BuzzFeed. I didn’t know anyone yet, and I didn’t have any idea what I was supposed to be doing. I’d met with one of our designers to build the templates for our brand new newsletters, and it was pretty clear that it was going to be a few days — if not weeks — until we had something that we could actually test out.

I didn’t want to wait that long.

So I decided that I’d create a project for myself: I’d send out an email to our lists wishing them a happy holiday season. The goal was twofold:

1) I’d learn a little more about how to use the email system at BuzzFeed, which was brand new to me.

2) I’d meet some of the people that I’d be working with over the coming months.

This wasn’t the bad idea.

The bad idea was that I wanted to spoof a famous Christmas poem, title the email, “The Night Before GIFmas”, and write the entire thing using GIFs we’d created throughout the year.

It was a very bad, very quarter-baked idea.

I wrote the poem, but never sent it out to our subscribers. An editor stepped in to politely tell me that I might want to re-think the idea of a parody poem in my first week. I scrapped the email.

But as bad as the idea was, the rest went exactly as I’d hoped. I did learn more about our email service provider. I did meet a half-dozen co-workers, figuring out who did what at BuzzFeed and they all fit together within the org. And I even learned how crazy talented the BuzzFeed team was. They could turn a weird request — “Can you add a dancing Santa hat to the BuzzFeed logo?” — and turn it into something neat.

I’ve had a lot of bad ideas over the years — most of my ideas are pretty terrible! But I’ve discovered that what matters most is learning how to do the work and who you can do the work with. Figure those things out, and eventually the good ideas (and good work) will follow.

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The amazing John Gara designed that BuzzFeed logo with the Santa hat, and I really wish we’d had the chance to use it on