This Research Is Really Interesting. The Problem Is, It’s Also Really Old.

Flipboard

The PhD with whom I share an office wall at RJI just published a cool study on how readers react when they stumble across news. In it, she makes a number of really interesting points about serendipity and the news. And before I go any further, I want to say this: Many of the points the study makes seem to be universally true. Points like:

-People like checking the Internet for news when they get bored at work.
-People feel guilty when they waste time reading news on the Internet.
-People read news because they want to be well informed.

But the real meat of the research looks at how readers respond when they stumble upon news. I was excited about this. A real look at how certain mediums — print, or social media, or smartphones — affect the way readers experience a story? Yeah, I’m interested!

Then I read the fine print, and it bums me out. The research is based on interviews with readers in Columbia, MO… in April and May of 2009.

Remember how people consumed news 33 months ago? Facebook and Twitter were wildly different[1. Actual sentence I just dug up from a social media site in July 2009: “We’ve all heard the predictions and discussions from those in the blogosphere around MySpace. However, whether or not you believe that Facebook is going to overthrow MySpace, and Twitter is going to rule over all isn’t really important.”]. There were no tablets. The iPhone and the App Store were less than a year old.

It’s strange to read a story about modern news serendipity and see more mentions of Yahoo.com’s homepage (4) than Facebook (0), smartphones (0) or tablets (0) combined.[2. And this research took place long before Yahoo! really got into serious news reporting, too.]

I’m not saying the study is worthless. I’m not saying the study is wrong. In fact, just the opposite: A lot of the points made in the study seem universal and worthy of larger discussion.

My frustration is that the study is based largely on media consumption habits that are three years old, and in Internet time, that’s just a step away from forever. I wish it better reflected how readers consumed news today.

The Time MLK Day Changed My Life.


So this is the story about how back in 2004, something happened on Martin Luther King Day that changed my life.

Actually, it wasn’t exactly MLK Day. It was the Friday before. Every year, my synagogue in D.C. holds a big interfaith service. Religious leaders from across the city come, and choirs sing, and there’s always an amazing speaker, someone from the community who reaches back and speaks about Dr. King.

In 2004, the speaker was Herman Boone. You remember him as the coach of T.C. Williams High School’s football team, the team immortalized in the movie “Remember The Titans.” Denzel Washington played Boone.

I was writing for my high school newspaper at the time, and my parents got it into their heads that I should go to the interfaith service and approach Boone and ask for an interview. People who know me now don’t believe me when I say this, but it’s true: Back then, I was almost cripplingly shy around strangers. Calling up a source for a phone interview was an ordeal. I remember having to give myself a pep talk before dialing even a single number.

So approaching a guy who just had a fairly epic Disney movie made about his life and asking for an interview wasn’t exactly what I wanted to do on a Friday night.

But my parents didn’t budge on this one, so I went. There was a dinner before the service, and my mother prodded me along — think momma deer nudging her child forward — and over to Boone. I introduced myself, told him what high school I went to, and asked if he might have 20 minutes to talk to me over the phone.

Boone waited for me to finish, and then he asked a question I didn’t expect: What was the name of your high school, again?

Walt Whitman, I said.

In Bethesda?

Yes, I said.

I think we played you guys back in 1971.

1971 — As in, the year the Titans won the title.

Whoa.

I got his number and we set up a time. A few other Titans were there that night — I got their numbers, too. And when I went home, I dug up the name of the Whitman coach from 1971. His name’s Bob Milloy, and he’s still coaching in Maryland, at Good Counsel. He’s the winningest active coach in the state. Whitman was his first head coaching job.

I sent him an email and asked him if he remembered anything about playing T.C. Williams.

He shot me back an email. I wish I’d saved it, but I didn’t. I remember the opening line, though. It said, simply: “Yeah, we played ’em.”

And so that’s how that story was born. I interviewed Milloy, and then talked with some of the Titans, and then Boone. The Boone interview I remember best of all. He told me stories about hurt and pain and hate that I can’t even imagine.

I wrote the story, and it turned out well. My journalism teacher suggested I send it in for an award. The Kansas City Star had this award for high school journalists, the Hemingway Award. I’d submitted two stories the year before and had been named a finalist for sports writing. I submitted again.

I won.

And so I went out to Kansas City to receive the award. There were a bunch of Mizzou grads on the Star’s sports staff. They all told me the same thing: Go to Missouri for journalism. They insisted and insisted — it could only be Missouri, they said.

So I went.

Things fall into place like that, sometimes. Looking back, it’s easy to see the path now. Mizzou opened up worlds for me, friendships for me. The fellowship I’m on now doesn’t happen if I had gone elsewhere for college, I don’t think. So much of my adult life has been shaped by this university.

And yet — I don’t get here without those conversations at the Star. And I don’t get those without winning the award. And I don’t get that if I don’t write the story.

And I don’t get the story if I don’t show up, that MLK weekend in 2004, and ask a coach if he’d like to talk, and if he doesn’t remember that 32 years earlier, his school and my school decided to play a football game.

I don’t know if it’s coincidence, or luck, or fate. But it is one hell of a story, and I’m honored to have told it.

Telling it changed my life.

The Thing I Really Wanted During The Days in Biloxi In Which My Diet Was 84 Percent Tuna Fish.

apples 2

Back on Aug. 1, 2010, I officially launched Stry. I was a month into my three-month stay in Biloxi. I wasn’t making any money, and I wasn’t really sure what was going to happen to me. That night, I wrote down this thought about my future. I’m sharing it here on the Interwebs for the first time.

The weird thing about this point in my life is how little I actually want. I do not want to buy a fancy car, or to own a private plane, or to have any sort of extravagance. I’m unemployed, and trying to turn this period into self-employment. I would be happy with enough money to keep the lights on.

The only thing I really want these days is enough money for food. In San Antonio, I bought expensive cheese and frivolous amounts of quesadillas. And I could afford it. At no point did I worry about being able to feed myself. That was nice.

Right now, I’m not in that position. I have no source of income. I think about the quality of the apples I’m buying before I buy them. I see orange juice as a luxury item.

I do not want to be rich. I just want to be able to live without wondering whether or not the apples in my hand are above my economic status.

What the Hell Do I Do Now With Stry? (Part II)

If you missed Part I of “What the Hell Do I Do Now With Stry?”, you might want to read that first.

So the question for me now is, With what I know right now, what the hell do I really want to do with Stry?

Financially, I’m alright. I have +/-$45,000 left to spend on Stry. I have +/- 5 months to spend it.

So here’s what I want to do:

I want to tell one great story. I want it to be about this country in 2012. I want to call it, “Interconnected America.” I want it to tell the story of how we’re all tied up together in this thing, how immigration in Alabama and health care in Iowa and poverty in Detroit are all intertwined. I want to tell the story of where we, The People, are at this very moment, and what is keeping us from being all that we hope to become.

I’m going to set up a home base somewhere. I’m not sure for how long — maybe just a few months. I’m going to bring out some reporters. And we’re going to get to work.

I promise this much: Stry is going to dig deeply into the problems that Americans are facing in 2012, and Stry is going to bring you stories about the issues that are at the heart of this upcoming election. I promise great reporting and great storytelling. I promise to make you think.

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For me, personally, I also want to prove a few things:

-That I can put together a band of reporters.
-That this team can tell some amazing stories.
-That I can lead this team.

I also want to prove three additional things:

1. That I can syndicate Stry content to publishers. I want to prove that great content deserves a wider audience in print. I want to find the two, three, five publishers who’d like bring Stry to their readers. I want to get my content in their pages.

2. That I can produce an independent print product. I’m not sure if this is a book, or a Kindle Single, or a Stry Magazine. But I want this reporting to find a forever home beyond the web.

3. That I can build a community around these stories. The thing I really want is to put on a live event. I’m thinking of calling them StrySessions. It’d be an evening of discussion about a topic. Stry presents some of our stories — live — and brings in experts to discuss these topics. I want to see the community that Stry builds around this reporting.

So that’s the goal going forward: Tell a great story. Syndicate the content. Produce a printed product. Host a live event.

That’s what I want to do with the money I have left. All I ever really cared about is the storytelling. I want to prove how amazing stories can be, and I want these stories to help others understand our world, and if this doesn’t make me a cent, it won’t bother me at all.

The value is in the doing, and it’s time for this company to step up and do what it was built to do:

Tell great stories.

What the Hell Do I Do Now With Stry? (Part I)

This is Part I of II. Skip ahead to Part II if you’d like using this very link.

18 months ago, I was working at a TV station in San Antonio. I saw that journalism was changing, and I knew I wasn’t a part of the conversation. Every time I saw an interview with a news CEO who said, “There’s a 25 year old out there with the answers for our industry,” I wanted to pull my hair out.

Because I was only 22.

I knew I wanted to be a part of these conversations about the future of journalism, and I sensed that the only way to get there was by doing something big.

So I started Stry.

Above everything else, that’s why I started Stry: To be a part of the conversation about the future of journalism. In the 18 months since, I’ve gotten into those discussions. I’ve been invited to conferences. I’ve spoken at an event where my lead-in was the managing editor of the Washington Post. I’ve talked with people who have more zeros in their bank accounts than I have letters in my last name, and they’ve given me the time to discuss Stry and my ambitions.

Am I a big name in the room? No. But I’ve taken some huge steps from San Antonio to get myself into the conversation.

I’m proud of that. And if that’s all Stry did for me — get me a foot in the door — it would be enough.

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But Stry’s done more for me than just that. It’s also given me amazing opportunities to prove myself.

For one, I wanted to prove myself as a reporter. 18 months ago, I asked myself: If I showed up in a place where nobody knew my name, and nobody knew who I worked for, could I still tell great stories?

Biloxi answered that question for me.

Hell yes, I can.

I also didn’t know jack about business 18 months ago. I’m not sure that I could’ve told you the difference between profits and revenues. I thought QuickBooks was something you could read on your Kindle. I didn’t have the skills, let alone the vocabulary, to work in this world. I didn’t really understand the business behind journalism.

Today, I’m miles ahead of 2010 me. I actually understand this stuff. I’m not an MBA or anything, but the basic underpinnings of business are no longer a total mystery to me.

And biggest yet, as far as I’m concerned:

I learned how to take on risk. I mean, actually shoulder risk. I learned how to take responsibility for my actions, and I learned that I don’t really care if something I do doesn’t work out. Just the simple action of doing — of coming up with an idea, of putting it into motion, of sending it out into the world — is an amazing thing.

Take BooksAround. For that project to get off the ground, I had learn to code. I had to build a website. I had to attempt a Kickstarter campaign, and fail. I had to get back up off the mat, find some money, find some books, buy some books, create a system to document and process all the relevant data, find the people to read the books, and ship off the books. The day that the first books went out was a proud, proud day for me.

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Okay, so a question that’s worth asking:

18 months ago, Dan, you promised to deliver Stry, a nimble news syndicate. You promise to build an editorial team, outfit them with the right tools, send them out on the road, syndicate that content to news organizations, and get those news organizations to pay you for that content.

Did you actually think you could pull that off then? And can you pull it off now?

The answers, one at a time:

Yes.

And maybe.

When I left Texas, I really did think I could pull this off. I saw an industry crumbling. I saw publishers who were angry about how much they were paying the Associated Press for the same content that everybody else has. I thought I could do it better.

I still do.

But everything I was doing was kind of rooted in this one core belief: I really thought I could save news publishers.

I’ve stopped thinking that. Publishers were handed the Internet, the greatest distribution channel in human history, and that hasn’t saved them. They were handed social media, and new ways to engage audiences, and that hasn’t saved them. They were handed the most advanced technology we’ve ever created — DSLR cameras and smartphones and iPads and Final Cut — and that hasn’t saved them.

Point is, me and my merry band of reporters weren’t going to save journalism.

Really, the idea of “saving” this industry is wildly misguided. The deeper I get into this world, the more I see two big conversations happening about journalism.

The first is the big conversation. They’re the 90-whatever percent of journalists who are kind of love with their own demise. They’re the ones who can’t stop talking about how screwed they are. I used to be one of these people.

I’ve realized that I can’t help them. Or more specifically: I can’t fix them.

But then there’s this second conversation. It’s just a little undercurrent. But it’s a room full of people looking at all the amazing tools we have at our disposal, and we’re asking: How can we make journalism more awesome? How can we tell great stories? Let’s shut up for a second about the state of journalism and talk instead about the state of storytelling, because there’s never been a better time to tell stories. So let’s do it!

The secret among this second group is that we know if we do an amazing job telling stories now, in the long run, we’ll be able to build successful businesses around that reporting. So let’s tell some great stories right now, and remind the public of why they love and need what we do.

We have to do that now so that in 10, 20, 50 years, we can have a healthy industry. It’ll take time, but we’ll get there. I really believe that. We’re a society built on narrative. At the root of everything we do, we have stories — stories about who we are, and why we do what we do, and where we’re going. Great storytelling isn’t going away.

So the question for me now is, With all the things I’ve learned, and all that I’m seeing, what the hell do I really want to do about Stry? Those answers in Part II of “What the Hell Do I Do Now With Stry?”

The Puta Grande Story, Told Live.

Back in December, I went out to Phoenix for NewsFoo, a conference for 150 of the brightest minds in news. I’m not sure why I was invited; my guess is that I was there to keep the group’s average IQ from skewing too high.

Regardless: I was there, and at the conference, I got to give a five-minute Ignite talk. The gist of Ignite: Presenters get five minutes and 20 slides. The slides automatically rotate every 15 seconds. So it’s a whole song and dance type of presentation.

My talk was on sources. Screw ups.

And, of course: My mother.

Enjoy.

Introducing Smartphoneless (a Dan Oshinsky blog venture).

Back in July, I decided to defend my choice of telephonic device with a blog post, titled, “Why I Do Not Have a Smartphone.” Many people read this post, said they appreciated my opinion and then told me that I was a moron.

The questions about my phone persist. Every week, a handful of people offer to buy me a nicer phone. Many still ask me how I can live without a phone that checks email. The very sight of me flipping open my phone to take a call gets chuckles.

So I’ve decided to take a formal stand. This week, I launched Smartphoneless.com, a destination for me to post thoughts about and defense of my very phone. There are others like me out there, bravely venturing into a world where needing directions requires asking a live human for help, where taking a picture requires an independent photographic device, where playing Words With Friends is limited to the other fifteen Internet-connected devices we carry around in our bags. Smartphoneless is for the rest of us, the quasi-untethered who walk among the masses.

I may be an idiot by birth, but I use a flip phone by choice.

Follow along with my smartphoneless life, if you wish.

That Time I Decided to Ride Amtrak.

Amtrak Lincoln Service / Ann Rutledge layover

It is 72 degrees in St. Louis today, and it is January. This, by itself, would be considered unusual, except that today, something even more unusual is happening:

I am traveling on Amtrak.

When I was a kid, living just outside Washington, D.C., I used to love traveling by train. I loved riding D.C.’s subway, the Metro. I knew every stop on the Red Line. I knew every transfer point. I used to love traveling down to D.C.’s Union Station, and on the rare occasion in which we got to hop on a train and head to New York, I was always terribly excited. Such an elegant, simple form of transportation, I thought; a big coal engine powering towards the big city.[1. Of course, I didn’t grow up in the 1820s, but I was riding in coach. You can’t really see much from way back there. Also: When you’re a kid, you believe what you want to believe. So… yeah. Coal engine it was.]

Still, when I got older, riding trains lost its luster. I remember when I was a kid, I saw an episode of “Reading Rainbow.” LeVar Burton rode along the American Southwest by train, sleeping in a private sleeping car, the cities rolling by as he dreamt.[2. I just Googled “LeVar Burton Amtrak” and the VERY episode I was thinking of is available for streaming, in full. Internet, you amaze me sometimes.] No billboards, no roadside chains. Just a railroad cutting a wide swatch through open countryside.

When I went to school out in Missouri, I told my friends that I wanted to go home for winter break once by Amtrak. Just a short train from St. Louis to Chicago, then an overnight home to D.C. My friends looked at me like I was suggesting Spring Break: Darfur.

Looking back, I’m not all that suprised by their reaction. I’d like to think my friends feel the way most Americans feel about Amtrak: As though it’s slightly less desirable than traveling via oxen-led wagon. Travel to Europe, and the trains there are new, fast, clean. Barcelona to Madrid in 2.5 hours! Wide seats! Quiet cars!

By comparison, Amtrak feels like riding in a Yugo. Right now, I am sitting in an Amtrak car, traveling north to Chicago. To travel the distance via Megabus — the low-fare coach famous for $1 seats — would’ve cost me $66 each way. On Amtrak? $28.80.

Megabus comes with 120 volt electrical ports at every seat, and WiFi throughout.

This Amtrak train, by comparison, lacks air conditioning. It’s 72 degrees outside, and pushing 80 inside the car.

I am sweating and sweating, and I have already stripped off two layers of outerwear, and I am starting to understand why Americans look at the Amtrak experience the way it very well may be intended:

As a form of punishment.

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Lake Shore Limited

Flying kind of feels like that too, these days. It didn’t use to. I remember this airline that used to fly out of D.C.’s National Airport, called Business Express. They served me biscotti cookies, and it’s likely that no one in recorded human history has reacted to biscotti cookies with quite as much excitement as I did that day. Flights meant meals, and airplane wings to pin to your coat, and sometimes even in-flight movies. I reminded my mom the other day of the flight we took out to Salt Lake City when I was in first grade. I told her that they showed “Mrs. Doubtfire” on the flight.

She wanted to know how I could remember such a thing, but really, how could I ever forget?

I was 6.

They showed a funny movie on an airplane.

At that point in my life, it was probably the single funniest movie I’d ever seen.

I was in the sky, watching a funny movie.

How could I ever forget that?

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I’m actually not moving from this very Amtrak car, even as the temperatures rise. The motor for the A/C whirs and whirs, but nothing cool seems to blow out of the vents. The car up ahead is cooler, maybe even in the 70s. But it’s also packed with teenagers, and loud. My car, for all the heat, is at least quiet. People keep standing up from my car and moving elsewhere. The car keeps getting less and less crowded. And somehow, the thought of five hours in a quiet sauna seems to beat five hours of noisy chill.

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Amtrak Hilltopper (1978)

We stop in Alton, Illinois. There is a sign on the platform, white text on blue background, that says so. It is about the size of a piece of loose leaf paper.[3. The sign, that is, not Alton, though it’s possible the latter is true as well.]

This is somewhere, I guess.

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There are a lot of kids on this train, and I think I’m starting to understand why parents — especially the single parents who seem abundant on this train — would prefer Amtrak to other forms of transport: It’s easy to be a kid on a train. There’s lots of space to move, and there’s no real understanding among the passengers about how to behave on these things. The couple behind me is gossiping and eating Triscuits. In the car behind me, a group of teenage girls moves in pack, squealing each time the train takes a bump and throws them off their stride. Two girls in black, kind of in goth dress but without any of the hallmark makeup, appear to be power walking up and down the train, though I’d expect to see a pedometer or two soon if they’re to keep up this pace. The kids, meanwhile, almost skip-walk through the train, alternately noisy and silent.

We’re traveling through strange, unidentifiable land, and as long as people keep their hands and feet inside the vehicle, nobody seems to even notice — or at least, mind — what anyone else is up to.

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I suppose I’m building to a point here, which is that travel has this strange, wondrous quality when you’re a child. It’s magic, really: The Journey! To unknown lands! The airplane stewardness hands you a pair of pin-on wings, and suddenly you feel like an explorer of the skies, venturing into the unknown. Or you’re on the road, and the miles roll by in your mom’s stationwagon. You’re playing the license plate game, and every state feels like a new discovery. It is new, and it is strange, and it is wonderful, so much so that you hardly even notice how uncomfortable travel is.

Or maybe uncomfortable is the wrong word. Unremarkable is more like it. The thrill of travel wears off. It becomes common, and then dull, and then a nuisance. This trip to Chicago? Five hours, and even though I don’t have to do anything other than sit here, it’s almost annoyingly plain. A big part of these trips — or layover-induced waiting, for that matter — is just finding a way to endure the boredom.

Maybe that’s why adults hardly ever seem to get excited about travel. I can remember only one exception: In seventh grade, my family flew to London, and we did so in British Airways’ business class. When we landed at Heathrow, my father and I were the last ones to disembark. Neither of us wanted to leave the plane. We’d never before been treated with such hospitality.

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Amtrak's "The Capitol Limited"

I start looking for that old travel magic, and I find it in the seat pocket. Well, the lack of things in the seat pocket, at least. There’s no magazine on this train. Nothing but a safety guide. On airplanes, I love flipping open the in-pocket magazine to the back pages, and tracing my fingers over the route map. There’s no such map here, and no signage as to where we’re actually traveling. This train makes stops, but I don’t know where. I am somewhere in Illinois, and I am traveling at moderate speed in the general direction of Chicago. I have no real idea where I am. I do not know the route. Aside from a passing Wal-Mart, nothing much seems familiar.

I am headed towards Chicago, and I am confident that I will get there, though I do not exactly know how.

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We make a stop in Carlinville. The station is about the size of a Chevrolet Suburban. Maybe smaller. It’s not clear how the conductor even knows to stop there. I imagine some days, the train passes right on through Carlinville, only to realize at the next stop that they’ve left passengers behind.

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The air conditioning comes on. Well, maybe not A/C. But air that could definitely be described as “not hot.” This, as far as I am concerned, is major progress.

I’m upgrading my Amtrak experience from “travel-themed punishment” to “not entirely uncomfortable.”

I’m also beginning to notice — and I’m not sure if it was like this the whole time, or it’s just because the sun is down at about 10 o’clock on the horizon, and the light is just so — but the windows seem shaded in such a way that the world outside has this sepia glow. I feel like I’m traveling through a moving Instapaper portrait of America, and it’s actually rather soothing.

I’ve decided to re-upgrade my Amtrak experience to “not all that bad, now that I think about it.”

And other things, too: The seats are decently wide, and the leg room is considerably more generous than coach seats on planes. Parking at St. Louis was easy — even securely gated — and I didn’t have to put my bag through an x-ray machine or take my shoes off before getting on the train.

I decide to hold my Amtrak experience at “not all that bad, now that I think about it.” For now, at least.

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Amtrak 353

We coast into Springfield. That seems like the right verb here. Speeds into Springfield is certainly not right. It doesn’t seem like the conductor is trying to stop the train, either. Mostly, it seems like he’s taken his foot off the pedal, and we’re just hoping to lose inertia by the time the platform arrives.

We coast into Springfield.

On the left is a big domed building, that concrete-gray that all the government buildings back home have, and then a darker gray dome on top. I am not sure if it is gray, or cobalt, or maybe a charcoal offshoot of gray. I don’t know much about colors, but I do know enough about domes to guess that it’s the Capital building for this state. It is probably the last thing I will see before it gets dark.

And it is getting seriously dark now. The not-hot air continues to blow above me, and Chicago is up ahead, though I am not sure where. I am confident I will get there, but I do not now how.

The train starts to fill up. I’ve got an empty seat beside me for now, but I probably won’t by the next stop. There are four or five cars on this train, 19 rows in each car, four seats in each row. The ticket-taker tells me that by Chicago, they’ll all be full.

Who knew that this many people still traveled by train?

We coast into Springfield, and then we roll onward to Chicago, into the dark.

What Happens When You Call Three Airline 1-800 Numbers in One Night… And Then Zappos.

Travel Sponsor: Zappos

So this is the story of how I called three airline customer care numbers in one night — and then Zappos.

And then I understood.

Now, I don’t recommend calling multiple airline customer care hotlines within the span of an hour. They’ll make you mad. At the first airline, it took me 15 minutes to get on the line with someone — and that’s only after pressing every button on my phone five times just to figure out the secret code to get to an actual human. At the second, the customer care rep actually snarled at me over the phone. By the third call, I was numb.

Airlines have gotten pretty good at replicating the in-flight experience over the phone, it seems.

Then I called Zappos. And this is where all the happy-smiling-elves, over-the-rainbow stuff that I’d been hearing about Zappos comes into play.

Last month, I decided to buy two pairs of boots on their site. I found the ones I wanted. Clicked buy. Got the confirmation email that they’d been sent. And for three days, I checked each morning to see when my shoes would be arriving.

I was weirdly excited for these shoes. I’ve never owned a pair of decent boots before. The thought of looking all professional was… kinda cool, actually.

Anyway, it’s Thursday, and I check the UPS site. The package had been delivered, it said. I walked home, walked to my mailbox… and nothing.

I went to my apartment. Nothing sitting on my door.

I took a loop around the apartment building. Then outside.

Nothing.

I call the landlord. Anyplace else I should be checking?

Nothing.

So I call Zappos. And they tell me: Yeah, it’s not all that uncommon that around Christmas that people steal packages. But that’s alright. UPS insures everything we send. When we get your shoes back in stock, we’ll just send you a new pair.

Sweet!

Two weeks pass, and I check the Zappos website. One pair of my shoes is in stock. I give Zappos a call.

Just as before, a human picks up quickly. She’s cheery, pleasant. Even makes small talk about state abbreviations.[1. “MO! I’d never heard someone pronounce your state’s abbreviation as a word before!”] I tell her about my issue. She looks through it, tells me not to worry about the stolen shoes. Tells me she’s happy to refund the money for the pair of boots that isn’t in stock, and she’ll send me the other boots right away.

And, just for being patient with us: We’re upgrading you to VIP status, so you can get way faster shipping.

Sweet!

I get the confirmation email from Zappos this morning. The boots will be here this very afternoon.

Really sweet!

And this time — I’m not taking any chances. I’m having them shipped to work.

Buy Into Your Own Demise, or Make Things More Awesome. (Your Choice.)

Best Buy

Forbes ran a story on their website this week about Best Buy. The lead paragraph read:

“Electronics retailer Best Buy is headed for the exits. I can’t say when exactly, but my guess is that it’s only a matter of time, maybe a few more years.”

Then it went on to detail numerous problems with Best Buy’s supply chain.

Now, I have a friend who’s about to start a new job this year with Best Buy. She’ll be working with their supply chain. So I sent her the link.

Naturally, she was bummed. She started saying that, well, at least she’d get a nice line on her résumé out of the job. At least she wasn’t really planning on staying there all that long.

And that crushed me. Because it wasn’t too long ago that I was reading headlines like this about my own industry:

“Sometime soon, millions of people may find themselves unwittingly involved in a test that could profoundly change their daily routines, local economies and civic lives.

“They’ll have to figure out how to keep up with City Hall, their neighborhoods and their kids’ schools — as well as store openings, new products and sales — without a 170-year-old staple of daily life: a local newspaper.”

Newspapers and big-box stores: we’re not all that different. So I sent my soon-to-be-working-at-Best-Buy friend back an email. It read:

Hey, I work in journalism. My senior year, I every morning, I went to a site called Paper Cuts to see which newspapers were slashing newsroom jobs that day. I say this all the time: Journalism companies are in love with their own demise. Back then, I was too.

And looking back, I’m horrified. Why glorify your own downfall? We journalists have infinite tools at our disposal. Why not spend more time focusing on making journalism more awesome?

Anyway, I suppose that’s the challenge before you: Either buy into Best Buy’s slow demise, or get working at making everything you touch more awesome.

Time to get into the latter category. I hope my friend at Best Buy will. I hope my friends in journalism will, too.