Posts Tagged “branding”

From the Dept. of Things I Want: The Kid’s Menu of Wine Lists.

by Dan Oshinsky on June 30, 2011

I went out to dinner last night with this girl. She was about my age. From upstate New York. We met via kickball, and I asked her out. Nothing too formal. Kickball romances typically aren’t, I’m told. But we were on this patio, and it was a nice night, and she had gone through the (…)

How Bon Jovi’s Subversive Smiley Face Would Go Viral in 2011.

by Dan Oshinsky on April 5, 2011

I got a Bon Jovi song stuck in my head the other day. The song was “Have a Nice Day,” the title track from the band’s 2005 album. It’s got all the Bon Jovi hallmarks: those familiar power chords, Richie Sambora playing a double-necked guitar and multiple lyrics about “living my life.” All it’s missing (…)

What Journalists Can Learn From @bettydraper.

by Dan Oshinsky on March 11, 2011

Rating the Hashtag.

by Dan Oshinsky on September 27, 2010

Thanks to Storify for the assistance with posting all of those tweets.

Why Twitter is Like Times Square, and Why Nike Ads Are Best Shared on Facebook.

by Dan Oshinsky on May 21, 2010

In 1999, in an attempt to defeat the morning ratings Cerberus that was Katie Couric, Matt Lauer and Al Roker, ABC countered with an unusual move: They built a studio in Times Square. If you’ve been to Times Square in the last decade, you know which one I’m talking about. Other networks have studios there, (…)

A Thought About Lifestreaming

by Dan Oshinsky on October 13, 2009

The chart above is from Steve Rubel’s blog, and I think it’s a monumentally important step in terms of defining the scope of all this new media. (1) I’ll let Mr. Rubel explain what the chart means in terms of his blog: How would you feel about a structure like this where I theme the (…)

Proof That Not Everything Needs to be Rebranded.

by Dan Oshinsky on September 26, 2009

I’m a big fan of branding and — more particularly — re-branding. When a product isn’t selling, it might not be because the product isn’t any good. The flaw might be in the presentation of the product. But not everything really needs to be rebranded. I’m reminded of this now, as I’m looking at the (…)

On: Choosing Your Words Carefully. (Or: Why a Dead Russian Guy Is Affecting White House Policy.)

by Dan Oshinsky on September 7, 2009

Late Saturday night, two days into a Labor Day weekend, a special adviser to President Obama resigned. Now, this blog post isn’t about the politics of the issue, but it’ll be helpful if you watch Newsy.com’s roundup of the issue. Pay particular attention to the one four letter word that keeps coming up over and (…)