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Be Bored.

That’s a very large moose in the wild on a hike here in Park City, Utah.

My son is curious about everything, and there are times when his curiosity lasts a lot longer than mine. We’ll be on a walk in the park, and he’ll spot an interesting plant. I’ll want to move on; he’ll want to linger.

And I have to remind myself that for Ben, time doesn’t mean anything. He doesn’t have appointments to keep or errands to take care of. He doesn’t know what day of the week it is. (He doesn’t even know the names of all of the days of the week!) He’s got his curiosity, and he’ll chase it for as long as it lingers. If it means that we’re doing nothing at all — literally, just sitting next to a plant for 15 minutes and looking at how prickly it is — that’s OK! We don’t need to fill every moment with activities.

I’m not great at this — weirdly, doing nothing makes me feel a little anxious. I keep asking myself: Couldn’t we be using this time more productively? But then I remember that Ben doesn’t care about productivity. At the end of the day, he knows if he had fun, not if he got a lot done.

So I’m trying to get better at it, too, just sitting with my thoughts (and Ben’s questions), and being bored. What’s fun for Ben can be fun for me, too.

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My wife and I went on a hike the other day and spotted a moose. Seeing a moose in the wild hasn’t gotten old yet. (I hope it never does.)

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Get It Out Into the World.

In 1990, a Canadian TV channel called Citytv launched an unusual little experiment: They created a video booth in which anyone from the public could enter and record a message. The best of the recorded messages would air on a weekly TV show, called “Speakers Corner.”

A year later, a band called the Barenaked Ladies popped into the booth. “Hi, we’re Barenaked Ladies, and we’re a little too cheap to make our own video,” said Steven Page, one of the lead singers of the band. “So here you go.” Then the band, smushed into the booth, broke into the song “Be My Yoko Ono.”

What happened next? The video became their first music video, and the song became their first charting hit up in Canada.

And they did it all on a song recorded in a tiny booth in an office building in Toronto.

When you have an idea, you can wait and try to make something perfect — or you can try to get it out into the world as soon as you can.

Always, always do the latter.

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No Need to Rush.

I went to see Alabama Shakes last night in Salt Lake City, and just after the gates were supposed to open, a massive thunderstorm came through town. We all had to shelter in place. The opener didn’t come on until 9, Alabama Shakes went on at 9:45, and most concerts at this venue are over by 10.

I wasn’t sure how long they’d actually play. I thought they might rush through a few of their hits and get off stage quickly.

But they weren’t in any real rush on stage. They played their songs, had a few jams. There was a little banter with the crowd. The set was shorter than usual — they played for an hour, and most of their sets on this tour have been far longer than that. They didn’t play an encore.

But I was so impressed at how unhurried they were on stage. They’ve played plenty of outdoor shows over the years, and clearly, they’d been in this situation before. Aside from the shorter set, you wouldn’t have known they were walking onto the stage way later than expected, and with a curfew to meet. They played like they had all the time in the world.

I’ve been in that situation before at conferences, where an hour-long talk suddenly becomes a 40-minute session, and I wish I could say I’ve been that calm. In those situations, my strategy‘s been to talk at 2x/speed, which doesn’t really work.

But maybe the move is just to acknowledge the situation, cut some material live on stage, and move on as normal. No need to rush — you do what you can with the time you have.

Let’s call it the “What Would Brittany Howard Do?” strategy.

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I took that photo at Red Butte Gardens last night.

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What’s That Thing? And Why?

We’ve hit the age where Ben asks a million questions.

Where’s the moon right now, dada? Is it going to come up later? Is it night yet? Why is the moon bigger than yesterday? Can we visit the moon?

(Sometimes, Ben even asks questions about things other than the moon.)

There are days, I’ll admit, where I get tired of answering a thousand questions. But mostly, I love that he’s so curious. He wants to know how everything works, and often, he asks questions that I don’t have the answers to, so I get to go looking for answers. When you live with a toddler, you learn new things every day.

I want to be more like Ben: Curious and eager to learn. I don’t know it all — and I shouldn’t be afraid to ask more questions.

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We visited Bluey’s house at the CAMP store in NYC a few weeks ago. It was the perfect spot for a curious kid — Ben wanted to open every drawer to find out if there was something inside.

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Stay Curious.

Chris Miquel had me on his podcast the other day, and he asked me: There’s so much that the newsletter community is excited (and nervous!) about when it comes to AI — but is there one thing you think we shouldn’t hand over to AI?

And I thought for a moment. Probably seemed like longer on the podcast.

And then I said: Our curiosity.

AI can handle so many things: It can write, edit, create, brainstorm. It can analyze data. It can turn tedious processes into one-click actions.

But I hope that as we integrate AI into our lives, we don’t lose that sense of curiosity. So many of the best things that have happened in the newsletter space — and in the world, of course — have come because of our curiosity.

What happens if I try ______ ? What happens if I experiment with ______ ? What happens if I ask my readers to do ______ ?

Nearly every week, a client asks me something I’ve never been asked before, and that I’ve never seen before, and I say: “I’m not sure, but let’s try it and see what happens.”

These tools are endlessly powerful, but I don’t think they can see the world quite the way we can. Use them — but stay curious.

The curious are the ones who break through.

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Predicting the Future is Hard.

the ESPN article that predicted the future team.

Here’s a little reminder that humans are really, really bad at predicting the medium- to long-term future.

A friend sent me a list of soccer players who might play for the US men’s national team in the 2030 World Cup. It was exciting — look at all these future stars who’ll sure guide the USA to greatness!

And I was a true bummer and sent back ESPN’s predictions from 2022 for the 2026 roster. That list mentioned 31 names for new players who might make the team — players who weren’t on the 2022 squad.

Exactly one 1 out of 31 made the 2026 squad.

And look, that’s soccer. That’s a list that looked at players, all who were playing professional soccer at the time, some for major clubs in Europe, and saying, “Hey, I bet these guys will be even better in four years.” We’re talking about something that should be decently predictable.

And it got 1 out of 31 right.

I’m not trying to pick on the writer from ESPN. (He’s excellent, and a fellow Mizzou grad to boot!) Predicting the future is really, really hard.

It’s a reminder: Don’t get too caught up with what’s happening way down the road. Focus on the immediate future: Next week, next month, next quarter. Keep your eyes on the next steps and you’ve got a better chance to keep moving forward.

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Know What’s Around You.

I’m watching the World Cup today, and there’s a moment in the Argentina-Austria match. Argentina crosses the ball into the box. Thiago Almada is there, inside the box, with a clear chance to shoot on goal, but instead lets the ball pass through to Lionel Messi, who neatly finishes into the back of the net.

And as I’m watching, I’m wondering: How did Almada know that Messi was there?

It took a few replays for me to figure it out.

Just before he entered the box, Almada takes a split-second glance back and sees what’s around him. He’s there, in the image above, on the left. Messi is steps behind him. He doesn’t know yet that the ball is coming to him, but he knows that if it does, he has the choice to shoot or fake out the defender, leaving Messi wide open.

Watch #16 in the middle of the screen. It’s nothing more than a glance.

Some players would have taken the shot right away, not even realizing that their teammate was behind him. Almada, instead, made sure he was seeing the entire field — and by doing so, he set up a history-making goal.

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Have You Considered the Obvious?

Me, teeing off on a par 5. I hit the ball right over the bunker and into the woods — exactly where I was aiming.

I was playing golf over the weekend, and every shot was going straight and to the right. I was so frustrated. I’ve gotten pretty good at figuring out how to diagnose my mistakes and correct them during a round of golf, but I’d never seen this one before. A slice, a hook, hitting the ball fat or thin — I know how to fix any of those, but I couldn’t figure this one out. I tried a bunch of things during the round, but nothing worked. Every shot was a “push”: Straight, and to the right.

Then my buddy sent me a photo of myself after my round. My shoulders were lined up square to the target, but my feet were pointed way right.

I wasn’t pushing the ball to the right — I was hitting it directly where I was aiming.

Sometimes, the obvious fix is right in front of you.

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Figure Out Your Level of Risk.

A pile of white, multi-sided dice.

I had a conversation a few weeks ago with a friend who’s thinking about leaving her job to start her own thing. She asked for my advice, so I gave her something I wish I’d thought more about at the start: When you start a business, you need to figure out your level of risk.

Some people are willing to place big bets on their business. There are plenty of stories out there about people who hired big teams before they had a proven product or put tens of thousands of dollars on a credit card with no clear path to paying off that debt. Some are OK taking on a lot of risk.

I tend to be a bit more risk-adverse. So much of my business is built around coaching calls, where I work with small teams for a low annual fee. If I took on larger projects, I’d make a lot more money, but coaching is far more stable — I start the year knowing how much I’ll be bringing in that year. My coaching clients tend to renew their contracts year after year. Bigger projects, on the other hand, come and go.

Before you start, it really helps to understand how much risk you’re willing to take on. My strategy means that my business has a fairly high floor but a slightly lower ceiling. You might be willing to take bigger swings for a bigger reward — even if it means the chance of failure is a lot higher.

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That photo of dice comes via Zoshua Colah and Unsplash.

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There Is No Scoreboard.

A green scoreboard sits beyond an outfield fence at a baseball stadium.

If you’re an athlete, results are measured in wins and losses. But for the rest of us, there is no scoreboard — no way to clearly measure yourself against others.

Which is a good thing, I’d say. Your success shouldn’t be based on whether you’re doing better or worse compared to someone else. There’s a reason for the expression “run your own race.”

You have to figure out why you do this work. What matters to you? Why does this work have meaning to you? And are you doing work that meets those goals and those expectations?

It’s not about followers or likes or even revenue.

However you get meaning from this work, however you measure up against that — that’s your scoreboard.

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That photo of a scoreboard on a baseball field comes via Unsplash and photographer Dominique Hicks.

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