
My son loves going to Costco, and for a funny reason: He loves the checkout process.
At Costco, you get your receipt from the cashier and then hand it to an employee at the exit. They look at the items on the receipt and then cross-reference it with what’s in your cart.
But when you’ve got a toddler with you, the Costco employee will also turn the receipt over, draw a smiley face on the back, and hand it to your child.
My son absolutely loves the smiley face drawings. When we go to other grocery stores, he always wants to know: “Can they draw a happy face for me?”
When it comes to serving your audience, it’s not always about the big things. The little things matter, too.
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I took that photo on a recent trip to Costco.







