Microsoft’s new search engine, Bing, went live last week, and I really didn’t take much notice. But yesterday, I went to one of my favorite sites — farecast.com — to search for flights, and I found that it’s been rolled into Bing as the search engine’s “travel” page.
For Bing, this is a great move. Farecast is already one of the most powerful travel tools on the web, and users searching for the site will be automatically redirected to Bing. It’s going to generate traffic from users who had no idea that Bing even existed.
Now Microsoft just has to prove that its search engine beats Google’s.