I love a good behind-the-scenes video. This one’s about a Spike Jonze-directed Apple ad, and it’s absolutely fascinating to see how many people and moving parts (literally, the set moves) go into making something like this. I watched it and couldn’t stop thinking about how incredible the talent must have been on this production — the dancers, the coaches, the engineers. When you work with the best people, you can make something exceptional.
I’m Dan Oshinsky, and I run Inbox Collective, an email consultancy. I'm here to share what I've learned about doing great work and building amazing teams.