There are things I’ve learned over time, stuff that’s worked for me. When I’m giving a talk about email, I’ll mention some of these best practices. But it’s always followed with a caveat:
Don’t take my word for it.
Try it yourself.
If you read a case study that says a green subscribe button converts readers best, you should try it yourself! If you hear that the optimal time to send a newsletter is Tuesday at 1 p.m., you should try it yourself! If you attend a talk where the speaker tells you the perfect welcome series should be a week long or a month long or a year long, you should try it yourself!
What worked for one person or one company might not work for another. Don’t blindly follow advice. Test something out and see what you learn. You won’t know what’s best for you until you try it yourself.
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That very generic stock footage at the top comes via David Travis and Unsplash.