One of the great lessons from BuzzFeed was to launch stuff quickly. Put it out there in the world, try to build an audience, and then decide what to do next. The simpler and faster, the better!
It’s why when I launched a website for Inbox Collective in 2019, it wasn’t a website — it was a set of Google Slides. Put it out there, see what happens, then figure out what’s next. If you have enough to start, then start.
Over the past three years, what’s happened is that the business has grown and grown. And it’s become obvious to me that I didn’t just need a better website to explain how I consult with brands. I needed a place to share more stories to further serve the email community.
So here we are: Inbox Collective is officially a real website. We’ll be publishing a few times per month, with case studies, how-tos, feature stories, and more. You can check it all out here.