At least once a week, a reader asks me a question, and my reply is: “To be honest: This is one of those questions that’s so far outside my wheelhouse that I’m not sure my advice is worth listening to!”
People are sometimes surprised to hear me say that. I do run an entire business around giving advice for newsletter operators, and I’ve been working in this space for a dozen years.
But the most important thing I’ve learned through my consulting practice is that it’s OK to say, “I don’t know!” No need to pretend I have all the answers.
And if you’re the kind of person asking the question, you should also feel free to ignore my advice entirely! I am frequently wrong, even when I have strong convictions about my answers!
So much of building any newsletter or any business is knowing when to follow and when to find your own way. (And yes, the teams that tend to build the best stuff in the long run do a bit of the former but often more of the latter!)
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I couldn’t quite find the right art for this, so I had to draw something myself using the only art tool I’m qualified to use: MS Paint. (Or, in this case, a free online replica version of MS Paint.)