The decline in newspaper advertising has been well documented, but here’s an equally large reason for shrinking print profits: the decline in classified ads sold. Craigslist has all but eliminated the need for paid personal advertisements.
But as I read about yet another Craigslist scam today, I wonder: why can’t newspapers convince readers that they’re a trustworthy place to sell their stuff? Wouldn’t you pay a little more to advertise in a place that keeps out con artists?
Just a thought.