This Post Is For People Who Publish Content on the Internet.

Please pardon the brief pause today from your regularly-scheduled work-related post. Today’s blog is about some smart thoughts I heard at a conference last week.

Wise words about work will be back on Monday.

-Dan

10/10/201210/08/2012

Perspective Matters.

“When you look at the Moon, you think, ‘I’m really small. What are my problems?’ It sets things into perspective. We should all look at the Moon a bit more often.” — Alain de Botton

When I lived in Springfield, MO, I occasionally had to fly other places for work. Getting flights out of the Ozarks isn’t always easy, and it’s rarely cheap.

So twice this summer, I flew instead out of St. Louis. That airport is 227 miles away from where I lived in Springfield.

I am writing this blog post while riding a bus from New York to DC, and I am shocked at how fast this drive is going. I seem to remember it taking longer.

But now I’m checking the length of the trip on Google. The total distance? 225 miles.

So here’s a thought: In Missouri, I’d drive all that way to get on a plane. But if I decided to book a flight out of NYC — and I drove from DC to fly out — I’d be considered crazy. Why is that?

We all like to think of ourselves as creatures with steadfast principles, but the truth is, we’re constantly making decisions based on place, time and circumstance. Perspective matters.

In Missouri, when booking flights, price mattered most to me. In DC, I’ve got plenty of cheap options, so I shift to a new priority: convenience.

The same holds grow for the decisions we make during the course of our work. What matters most in one situation might mean less in another.

There are few decisions in this world that we will make every time, regards of circumstance. There are few easy calls.

Where you are and what you’re doing matters. We’re changing, and our work is changing with it.

There’s no need to fight it. Make the best decisions you can with the information you have in the moment you’re in — and then move on.

Photo of feet via @ishootiphone.

10/08/201210/11/2012

The Story About My Mother and Moses.

“Me shooting 40% at the foul line is just God’s way to say nobody’s perfect.” —Shaquille O’Neal

A story about my mother:

About five years ago, my mother was asked to serve on the board of directors at my synagogue. They asked her to write a short essay about her favorite moment from Jewish history. They wanted to publish it in the next synagogue newsletter.

Mom’s not much of a writer, but she got into the assignment. She spent a few days writing the essay. She wrote and re-wrote the essay. She kept us updated on her progress.

At the end of the week, she finally had a draft ready. I’m the editor in the family, and so she gave her essay to me.

Like I said: Mom’s not much of a writer, but she worked really hard on this one. And it showed.

Her essay was about the story of the exodus from Egypt, and it was a nice essay.

There was only one problem: My mother had written all about the parting of the Red Sea, and how Noah — not Moses — had been the one to lead the Israelites out of Egypt.

“Uh, ma,” I told her. “It would’ve been way easier to get across the water if they’d had Noah and his ark.”

Point is: My mother is a remarkable woman. She’s one of the best networkers I know. She loves to help. And she’s a fantastic project manager.

She just knows how to make stuff happen.

But she also knows her weaknesses, and one of them is writing. She needs an editor — or sometimes two.

What I love is that she’s always willing to ask for help on these things. She’s willing to recognize her weaknesses.

I’ve said it before, and I’ll say it again: Don’t be afraid to ask for help. We all need it.

Sometimes, we’re just too stubborn or too vain to ask for it.

But we can’t be. Not when we’ve got work this important to do.

We can always use help to get it right.

10/05/201209/26/2012

Today Is Awesome. Can We Just Recognize That For A Second?

“Do not squander time, for that is the stuff life is made of.” — Ben Franklin

I don’t write about religion very often on the blog — at least a serious discussion of religion, that is — and there’s a good reason for that: I’m not a very religious person.

So I won’t get preachy here. But I learned something last week during Yom Kippur services at my synagogue, and it was too good not to share.

My rabbi gave a sermon about the importance of time. In the Torah, if you go all the way back to the beginning, God creates the heavens and the earth. Then God blesses something. It is the very first thing that God blesses, according to the Torah.

It’s the Sabbath day.

“And God blessed the seventh day and He hallowed it,” reads a line from Genesis.

What a wonderful thought that is. The day itself is a holy thing, the Torah teaches. It is not to be squandered. It is to be cherished and celebrated.

These are the days we have, and we are so freaking lucky to have them.

Can we just appreciate that for a second?

Photo via PegiF.

10/03/201209/25/2012

Excuses We All Tell Ourselves.

“Vulnerability is the birthplace of innovation, creativity, and change. — Brené Brown

There is a voice in the back of your head that’s trying to tell you that what you want to do cannot be done.

All of us hear that voice. It leaves us wondering things like:

Where do I even begin to start?

Tomorrow will be better.

What if it doesn’t work?

I’m scared.

I’m worried.

I doubt.

I fear.

I’m not sure this is the right path.

I don’t know enough to get moving.

I’m a fraud. Doesn’t everyone know I can’t do this?

If this fails — I’m a failure.

Wrong. So, so SO wrong.

Many days, you are your own biggest hater. I know I am some days.

I doubt. I fear. I worry.

It happens to all of us. Every single one of us who does this work — we fight these voices off every day.

But there is a way past it.

Commit to the work. Hustle. Follow your effort. Start, and then keep going.

The voices don’t go away. But over time, you learn how to crush them. You learn how to fight them off.

Don’t let them overwhelm you. You have enough — right now, I promise you — to start. You have much more than you know.

Work, don’t worry.

That fortune cookie photo comes via @nellicoco.

10/01/201209/30/2012

The October Edition of The Awesome File.

Every month, I put together a list of 10 things to inspire you to do better work. This is The Awesome File.

Inside this month’s Awesome File: Lessons from NYC! Adorable puppies! Rock and Roll! And Richard Freaking Branson!

1. READ: ‘Fifty Important Lessons New York City Taught Me’

This was a fantastic read on things the amazing things in life. It features lessons like:

-If You Don’t Care, No One Will
-You Can Only Control What You Do
-There Are All Kinds Of Thanksgivings
-Small Is Magnificent

Read it, and then read it again.

2. SMILE: Puppstream.me

This feels like a website that should have happened a long time ahead: Puppystream, an endless display of adorable photos of puppies. If you’re in a bad mood, go to this site and spend 20 seconds there. You’ll feel better.

3. LOVE: Richard Brason, Flight Attendant.

Here’s Richard Branson serving drinks on a Virgin American flight. As a reminder: Virgin America is the airline owned by Richard Branson.

And as a corollary: This interview from the same flight with Branson, in which the guy who owns several bazillion dollars worth of airlines can’t remember the word “conveyor belt.”

4. READ: ‘Boys Will Be Boys’

Speaking of ridiculousness: This behind-the-scenes look at the 1990s Dallas Cowboys reveals that life in the NFL is absolutely insane. Fighting, drugs, hookers, limos — and that’s just Super Bowl XXX.

5. ENJOY THE AWESOME: Snoop Dogg on ‘Price is Right’

Also on the note of absurdity: Snoop Dogg was a guest host on “The Price is Right” a few weeks back, and him hugging this Showcase Showdown winner was absolutely epic.

6. LOVE: Neil Patrick Harris and Jason Segel sing ‘Les Mis’

Let’s keep the awesome rolling: The “How I Met Your Mother” team goes Broadway.

7. READ: ‘Did Blowing into Nintendo Cartridges Really Help?’

And speaking of bad segues: This was a fantastic piece of reporting.

(Actually, on a sad note: it’s more thorough than a lot of the real news reports you’ll see in many publications.)

8. LEARN: Why Politicians Talk The Way They Do

I also really enjoyed this look at the origins of our political speech.Who knew that that’s why Bubba was such a good speaker?

9. SEE: This NYT Magazine Cover

This photo from Cuba was absolutely mesmerizing. (The article attached to it wasn’t bad either.)

10. ROCK ON: Led Zeppelin + Foo Fighters

Let’s close this out the right way: With Foo Fighters and Led Zeppelin playing “Rock and Roll” for 80,000 screaming fans in London.

Turn it up, and let the awesome happen this month:

That fake eCard at top comes via.

09/28/201209/23/2012

How Tom Petty Helped Me Understand What I Really Wanted To Do With My Life.

“You belong among the wildflowers.” — Tom Petty

One man is responsible, probably more than any other, for much of what’s happened to me the past two years.

That man is Tom Petty.

I can’t tell you the date, but I can tell you how it felt when I first heard “Wildflowers,” an acoustic number off of the Petty album of the same name. “You belong somewhere you feel free,” he sang, and I knew he was right. I felt, at that moment, like he had written that song solely for me.

A song had never felt like that to me before.

It was the spring of 2010, and a lot of things were hitting me all at once. There was frustration over my job and my place in the journalism world. There was anxiety over my future — was I destined to hop from $35k journalism gig to $35k gig? What the hell was I doing with myself? With my life?

Something about that song just struck me. I had this sense that Tom knew something I didn’t. I had this sense that I was supposed to listen.

I’m not sure why, but I knew Tom was right: I belonged somewhere I could feel free.

Here’s the thing: Freedom is a place, I think, not just a state of mind. It’s a place where you can do great work. It’s a place where you can surround yourself with people who want what you want. For me, it’s a place where I can tell stories that nudge our world a little bit forward.

Freedom’s within all of us, but for me, it took a physical place to find it within myself. It took Biloxi, a place that scared me and excited me all at once. Biloxi’s where I found the fear, and also where I found the freedom.

I can’t tell you what freedom should mean for you. But I can promise you this: It is a wonderful feeling to find that place where you can be free.

Freedom doesn’t give you all the answers, but it helps define the path ahead. It helps you see, clearly, what kind of life you really want for yourself.

Today, start the search for the place where you feel free. It’s an awfully good place to start the work you’re meant to do.

That photo of Tom Petty at top comes via John VanderHaagen.

09/26/201209/26/2012

How I Lost 30 Pounds In A Year (And You Can, Too).

“Staying comfortable is the number one way to stay exactly where you are.” — Kate Matsudaira

In 2008, when I got my new driver’s license, I weighed in at 175 pounds. By the end of senior year, as I started to grow into myself, I hit 190. But I was still pretty darn skinny. I’m 6’5”, and at that height, people don’t really notice a belly until you start putting on serious weight.

But in Winter/Spring 2011, I was living at home, and I put on weight quickly. It wasn’t hard to do. I was living with my parents, and my parents were always putting food in front of me. We had Girl Scout cookies everywhere. My dad was trying to convince me to put whipped cream on chocolate milk before bed.

I wasn’t working out, and I didn’t belong to a gym.

The tipping point came in May. I went to my sister’s college graduation, and I realized that I could only fit into my suit if I sucked in — hard. None of my jeans fit anymore.

When I saw the scale — TWO HUNDRED TWENTY FIVE POUNDS! — I was shocked. I knew it was bad, but I didn’t realize it was that bad. It’d never weighed that much before.

But then three wonderful things happened. And by the end of Summer 2012, I was down to 195 lbs. I was in the best shape I’d ever been in, and I was also — not coincidentally — as happy as I’d ever been. In August, I finished a sprint triathlon.

There aren’t any secrets to losing 30 pounds in a year. There’s no mystery. All you need to do — and anyone can do them — are these three things:

1. Starting Cooking For Yourself — When you eat out — or when someone else cooks for you — it’s easy to put crap into your body. When I was at college, I always joked about the “Winter Break 15.” At home, I’d go on a diet of Thin Mints and leftovers, and I’d always come back to school a few pounds heavier. When you’re not cooking for yourself, you’re usually not thinking as much about what you’re eating.

When you start shopping for yourself, you start making better decisions. You start choosing good stuff to put in your shopping cart — fruits, vegetables, protein, grains — and start leaving out the junk.

And actually cooking the food helps, I’ve found. It makes you extra conscious of the stuff you’ve had other people sneaking into your food all these years — butter, fatty oils, etc. When you cook for yourself, you’ll start leaving those things out.

Cooking for yourself is how you can hold yourself fully accountable for what goes into your body.

2. Start Exercising — Again, there’s no magic here. The first thing I did when I moved out to Missouri was join a gym. I started going a couple of days a week for 45-60 minutes each morning. When I noticed my enthusiasm lagging, I hired a personal trainer to work with me twice a week. I find that I work out much better when others are doing it with me.

But I know that personal trainers — even in Columbia, Mo. — are expensive. So here’s an alternative: Find a class you can take. Find a group you can run with. Join a local league for soccer or frisbee. It’ll all help.

3. Create Routine — Any health pro can tell you this: Diets don’t work because diets don’t create routine. Go on South Beach for two months and you might lose 10 lbs., but as soon as you drop the diet, you’ll gain it all back.

Diets are like duct tape: They’re an okay temporary solution, but they’re not always pretty, and they’re certainly not something you should rely on for too long.

What you want is to build something lasting for yourself. Build out a block of time in every week to work out, and find time to go grocery shopping once or twice a week. The more you shop, the more likely you are to buy stuff like fresh vegetables, and the less likely you are to stock up on the frozen stuff.

The longer you keep all of these things going, the better. Work begets work. Healthy habits beget healthy living.

Getting in shape doesn’t need to be a mystery. It requires a lot of work. It requires a certain persistence — you absolutely have to be willing to put one foot in front of the other, and again, and again, and again.

But something wonderful comes at the end of all of it.

A month ago, I went to a wedding with a friend. She had made fun of me a year earlier for having to buy bigger jeans.

So this time, before I hopped on the plane to see her, I stopped at Old Navy. I discovered I’d dropped a full size — from a 38 waist to a 36.

When I finally saw her, I showed off the new belly. The word “astonished” came out of her mouth.

You can earn that kind of reaction, too. Just do these three things — cook, exercise, and create a routine — and keep it going. That’s the roadmap to getting yourself into the shape you want.

It is not magic. In fact, it’s a little bit boring.

But I’m living proof: It gets results.

09/24/201209/24/2012

A Message To The Guy Wearing The ‘Lazy But Talented’ T-Shirt.

“Failure is temporary. Quitting makes it permanent.” — Layne Beachley

Hi. I saw you on the subway the other day. You were wearing a T-shirt that said, “Lazy But Talented.”

Let me very blunt: Me and my friends — we will own your ass.

We will outwork you.

We will outhustle you.

We will outwit you.

Talent means shit. Respect is earned in this world through two things:

1. Work.
2. Results.

But please, go ahead. Celebrate your lack of passion. Glorify your unwillingness to try.

The rest of us will be out here trying to put a dent in the universe. And doing that takes effort.

So you can either do the work, or you can get out of our way.

I’ll tell you this, though: When you’re ready to hustle, let us know. We’d love to have you join us.

But it’ll be work. There aren’t any shortcuts here. And you’re probably not interested in all that work, are you?

Photo via.

09/21/201209/21/2012

What’s Next For Stry.us?

“Moving forwards into the unknown is a lot better than falling backwards into the abyss.” — Simon Sinek

When I was in San Antonio, I got asked to cover a Los Lonely Boys concert. It was a bit of a surreal experience. I knew exactly one Los Lonely Boys song. They spent most of the night covering other bands, actually.

But then it came time for them to play “Heaven,” that one Los Lonely Boys song that everyone knows. It was their closer. They played the first three notes, and the crowd went crazy.

Three notes was all it took to make 1,000 people lose their minds.

I remember that at the time, I was thinking a lot about success. How do you measure it? How do you know when you’ve got it in your hands?

And I remember thinking: If 1,000 people immediately lose their minds at what you’re doing, that’s probably a pretty good sign.

I always thought that if I could ever pull something like that off, it’d be as a result of some simple thing — a story I’d written with a memorable opening line; a talk that got big laughs.

I guess I never thought about the idea that something big — an entire body of work — could be that thing.

But now I look back on Stry.us. People recognize the colors on the site as ours. The style of the stories. The themes that we report on. The design of the site.

This isn’t “Heaven,” but it’s pretty close.

We’ve gotten such a fantastic response to the project. Here’s one email I got this summer:

“Springfield is my hometown … For most of my life, it was hard to get past the conservatism, but your stories helped me learn that there really is more to Springfield than politics and religion. I’ve stopped to read every new story each time I received your weekly newsletter … You were good for Springfield. Thanks for the memories.”

It’s so wonderful to get an email like that — and it’s one of many that showed up in my inbox this summer. It’s feels fantastic to have created something that made so many people so happy.

But it’s also only a single step.

Here’s the other thing about Los Lonely Boys: You know that one song by them, but you probably can’t remember anything else they’ve ever done.

What’s coming — what’s next — matters. A great first album deserves a second.

So let me bring this back to me. The good news is, many people have been asking me lately, “What’s next for Stry.us?” That means they’re excited about what me and my team have already done.

But I don’t have the answer to their question right now. I wish I did.

What I can tell you is that I’m going to get back to doing what I love most: Telling great stories, building communities around stories, and committing to the work. I hope Stry.us has a role in all this going forward.

I can also say this: I don’t think you’re going to be seeing a Biloxi- or Springfield-like bureau anytime in the near future. The amount of work — and money that it takes — to make one of those happen just isn’t sustainable in the short term.

So we’ll see where the road ahead leads. The work has only just begun.