What I’ve Been Up To Lately.

It’s been a busy week at the office, which means it’s been a slow week here on the site. So I wanted to pass along links to a few things I’ve been doing lately.

This week, we launched a weekly NBA column. This was the first edition.

Also this week: my ‘Top 10 Costumes We Do NOT Want to See on Halloween.”

I’ve been working on a first for KENS 5: a comprehensive guide to the upcoming election.

And two original slideshows. One was my backstage tour of a local haunted house. The other, a companion piece to a story about a woman trapped on the ‘Mexican side’ of the border fence.

How Gnarls Barkley Predicted Today’s Journalism Crisis.

Back in 2006, two guys with fake names took over pop radio. One was named Cee-Lo Green; the other was named Danger Mouse. They toured in a band whose name combined California skater slang with a Hall of Fame NBA power forward. They went on stage wearing costumes from hit 80s movies. They were, somewhat strangely, a really big deal.

Now, this blog doesn’t usually stray to such subjects as the band Gnarls Barkley, but today, I’ll have to make an exception. I am writing this now because I believe I am on the cusp a profound discovery:

I believe Gnarls Barkley’s second album, “The Odd Couple,” is actually a concept album that explains the crisis facing journalism today. [1. I am kidding, obviously. This album could also be misapplied and used to explain the 2009 St. Louis Rams football season or the Presidency of Ulysses S. Grant. But historically speaking, my blog’s audience hasn’t been especially receptive to either of those subjects.]

Does that make me crazy?

Specifically, I think the first four songs on “The Odd Couple” are worth analyzing. The first explains today’s media crisis. The second details the emotions of a reporter who’s facing the crisis and sees only layoffs. The third is the story of a brash young reporter who’s accepting the challenges of this brave new journalistic world. [2. Here’s to hoping those words do not appear on my autobiography’s jacket cover. This assumes, of course, that books — and book jackets — will actually be printed in the future.] The fourth offers a curt reminder to all journalists and consumers of news: the end of the printed age is near.

I’ll go through it song by song.

Track 1: ‘Charity Case’

This song opens “The Odd Couple,” and it does so with these ominous words repeated in hushed tones: “Give it away now. Give it away now” It’s essentially the media’s web strategy in lyric form.

The song keeps going in that vein. “I’m not doin’ so good,” Cee-Loo sings, as backup singers add, “I’m not yet with it/I’m still not well.” The New York Times’ Bill Keller echoed those remarks when announcing budget cuts at the paper on Monday.

The whole thing reads like a letter from a newspaper to its clients. “I’m bleeding, too/Are you needing me like I’m needing you,” Cee-Loo croons. And with ad sales and revenues dipping, it’s tough to disagree with the song’s assessment. Could we interest you in some micropayments?

Track 2: Who’s Gonna Save My Soul

This song echoes the sentiments of every reporter who’s been laid off or fears layoffs. Here’s the opening verse:

Oh, how could this be?
All this time, I’ve lived vicariously
Who’s gonna save my soul now?
Who’s gonna save my soul now?
How will my story ever be told now?
How will my story be told now?

How will it be told? Is anybody going to pay me to do this anymore? Those are the questions all of us are asking now that media outlets are laying off reporters and devoting fewer and fewer resources to news gathering. Preach it, Cee-Lo.

Track 3: Going On

This is the song that cued me into the hidden concept album behind “The Odd Couple.” [3. Also worth noting: I thought up this ‘concept album’ idea while running at the gym. The previous idea I had at the gym involved Gallagher, Lou Dobbs and Twitter. I do not know why my thoughts at the gym have become so quasi-delusional.] See, I’m trying to use these new mediums to tell better stories, even as the industry reacts at a glacial pace. But then Cee-Lo goes and sings something like:

The touch and feeling of free
Is untangible technically
Something you’ve got to believe in.

And there it is. Free isn’t a business model. This old model of journalism has been made irrelevant by today’s technology. And if you’re going to try it, you’ve got to believe in these new models.

Somehow, Cee-Lo just summed up journalism in 2009, all while wearing playing tambourine.

But it gets better:

Connect the cause and effect
One foot in front of the next
This is the start of a journey.
And my mind is already gone
And though there are other unknowns
Somehow, this doesn’t concern me.

Okay, so it might be too long to fit on an inspirational poster, but any journalist who’s out there trying to tell stories — even with little idea of where funding is going to come from — knows what Cee-Lo is talking about. “Going On” has one other thing spot on: this isn’t the end of journalism. It’s just the start of a new era in storytelling.

Then comes the kicker:

And you can stand right there if you want
But I’m going on.
And I’m prepared to go it alone.

Sounds about right for the multi-platform evangelists out there. And Cee-Lo even throws in a sarcastic line for those who cling to the old models of journalism: “I’m sure they’ll have a place for you, too.”

Track 4: Run (I’m a Natural Disaster)

Consider this word of warning to those who don’t believe the old ways of journalism are dying:

Yeah, I’m on the run
See where I’m coming from
When you see me coming, run
Before you see what I’m running from.
No time for question asking
Time is passing by.

Certainly, we’ve got no time to stop the presses. Report the news, then break the news: that’s our new distribution model. Plus, I like anyone who’ll be refreshing his/her web browser and TweetDeck in the morning instead of waiting for the paper to show up on the front step.

And just in case you didn’t get the message the first time:

Either you run right now
Or you best get ready to die

The Internet is here. Your revenues are drying up. Get on, or get out.

Next week on danoshinsky.com: what CBS News’ Andy Rooney and Ben Harper’s new backing band, Relentless7, can teach us about the process of editorial commentary.

A Brief Word of Advice For Those About to Start Their First Job.

I’ve been gainfully employed for nearly four months, and I’m finally starting to understand a few truths about life inside a conglomerate. When you’re the new guy at a big company, the flowchart of power feels a little like one of those multi-piece Russian matryoshka dolls: you’d like to think you’re important, but if you were to peel away the layers, you’d find that you’re actually one of the tiny dolls hidden deep inside.

In my time at the office, I’ve learned a few things about the corporate life that seem pretty universal. So here are three pieces of advice for anyone about to start their first job in a new town:

1. Ask for a comfortable chair: Sure, it seems like an odd thing to do. And yes, it’s also a line out of “Jerry Maguire.” But if you’re starting life as a cubicle jockey, chances are you’ll be sitting more than you ever have in your life. Your chair might be the most important piece of furniture in your life.

2. Find a good mechanic: At some point, your car is going to break down. For me, the headlights on my car just stopped working a few weeks ago. And you do not want to go to a dealer to get the problem fixed. So if you’re moving to a new town, take a few minutes and find someone who won’t rip you off when your car breaks down. I’d recommend using the ‘Mechanic Files’ over at NPR’s “Car Talk” page. As an added benefit, this might just keep you sane when things go completely wrong.

3. When in doubt, ask: I’d worked at big companies before, but I’d never actually had to navigate a massive corporate bureaucracy before this job. So I’m learning that such places aren’t very good at keeping track of personnel. There’s a sign above the copier at work that speaks to this. “You may be essential,” it reads, “but that doesn’t mean you’re important.” It’s up to you to ask and to make sure that you don’t get lost in the bureaucracy.

A Thought About Lifestreaming

The chart above is from Steve Rubel’s blog, and I think it’s a monumentally important step in terms of defining the scope of all this new media. [1. Which would include technology like: Tweeting, Facebooking, Flickring, texting, livestreaming, liveblogging, livechatting or any other verb that didn’t exist at the start of this millenium.]

I’ll let Mr. Rubel explain what the chart means in terms of his blog:

How would you feel about a structure like this where I theme the content based on the day of the week? Monday we tackle models and/or mindmaps, Tuesday we talk trends, etc. I want to post more often and more creatively than just writing.

This gets to a thought that I’ve been working through for some months now. My blog has become much more targeted: I write about journalism, with a few anecdotes from my life thrown in. But my Twitter feed is all over the place. It’s essentially a link dump; I see an interesting article, and I post it to Twitter. The thing is, the links have no common theme, except for the fact that I find them interesting. So basically, I’ve got a Del.icio.us page that’s targeted to friends.

I know I’m not the only one with such a problem. Take the Twitter feed for the San Antonio daily newspaper, The Express-News. Follow @mysa on a day-to-day basis, and you’ll find that their tweets are very strange. One minute, they’re tweeting the daily pollen count. The next, they’ve got photos from a crime scene. And minutes later, they’ll have the lotto numbers, or the score of a high school football game, or maybe a column about tacos. Point is: I’ve followed them for months, and I have no idea why they tweet the way they do.

That’s a problem. If I follow you on Twitter or subscribe to an RSS feed of your blog, or even if I read/watch/listen to your media outlet’s news on a regular basis, I want to know the answer to two questions:

  1. What do you write/talk about?
  2. Why do you write/talk about it?

I like Rubel’s idea of defining days of the week, especially for new media that tends to span a variety of topics. It could be an interesting way to keep readers engaged.

As for my Twitter feed, I’d like it to be a bit more focused. The only question is: when I see a link or a topic that’s outside my scope, what should I do with it then?

Dedication. Multitasking. Longhorns Football.

I’d like to take just a minute to discuss a word that, too often, gets misused and misapplied in the English language.

I’m talking, of course, about the word ‘dedication.’

It’s a word that gets associated with athletes and scholars and really anyone for whom hard work is a core value. But I’d like to suggest that dedication may simply involve any act in which the soul and the body unite for common purpose.

Naturally, I’d like to bring an anonymous University of Texas Longhorns fan forward as proof.

On Saturday, I was up in Austin for Day 2 of the Austin City Limits music festival. Between sets by the Levon Helm Band and Dave Matthews Band on the main stage, I found my way over to the stage where Austin-based band The Scabs were playing.

The Scabs are a pleasantly and refreshingly weird act. They’re fronted by singer Bob Schneider, who’s something of a legend in Austin. Nearly ever band he’s played in has become a local favorite, and The Scabs are no exception.

On Saturday, Schneider and Co. put on a show too obscene to be called quirky and too absurd to be underestimated. Their 45-minute set featured material that’s entirely unprintable in this forum. (On the set list: a tune inviting comparisons between oral sex and French explorer Jacques Cousteau, and a faux-death metal parody about shopping at H.E.B.) But the band kept the crowd rocking and laughing all at once, and that’s no easy feat.

But while Austin music fans were loving the joyfully bizarre set, I noticed one fan who was enjoying the music more than most. He kept bobbing his head and pumping his right fist in the air, even between songs. I didn’t understand why.

I assumed that — this being a massive music festival — some combination of alcohol and drugs were at work. (They were.) But then I got closer and found out what was really causing this man’s spontaneous celebrations. YouTubing the clip below is believing:

That, in the name of all things Merriam and Webster, is dedication. Skipping Austin City Limits was out of the question. Missing Miami’s 21-20 victory over Oklahoma wasn’t going to happen, either– and DVRing the game simply wouldn’t cut it. This fan had decided that it all had to be experienced live.

What this Longhorn fan found, I believe, is a remarkable testament to the pursuit of hedonism. He fused two outstanding passions — in this case: great music and college football rivalries — and found a way to multitask the many causes to which he dedicates his time.

As a lover of live music and a hater of opposing college sports teams, I must say: I was inspired. The bar has been set high for us all.

Proof That Not Everything Needs to be Rebranded.

I’m a big fan of branding and — more particularly — re-branding. When a product isn’t selling, it might not be because the product isn’t any good. The flaw might be in the presentation of the product.

But not everything really needs to be rebranded. I’m reminded of this now, as I’m looking at the latest offer on woot.com, a site that offers a new deal every 24 hours. Here’s their latest bargain:

A ‘three-speed mid-size air circulator”? Sure, it sounds fancy, and maybe even elegant in a weirdly technocratic way. But what’s so wrong about the word “fan”?

Ron Burgundy and Chris Marrou: Separated at Birth?

Like most American males aged 18-23, I’m a fan of 70s-era mustaches, Will Ferrell movies made before 2005 and side-by-side facial comparisons. Somehow, this blog post fits all three categories.

TV news anchor Chris Marrou announced his retirement from San Antonio’s KENS 5 last week. Marrou’s been working at the station for 36 years [1. Disclosure: I’ve been working at the station for about three months.], and as news of his retirement leaked out, so did photos of Marrou from the early years.

One, in particular, amazes me. On the left, there’s San Diego’s beloved fake anchorman Ron Burgundy. On the right, there’s San Antonio’s beloved real anchorman Chris Marrou. Astonishing, no?

An Explanation As To Why I Am Suddenly Craving Clam Chowder.

I had a very strange feeling of sensory overload this afternoon, and it nearly ended with me driving to the grocery store for the sole purpose of buying clam chowder. Now I feel compelled to explain why. Of course, I’ll understand if you’re not interested; this story doesn’t exactly fit with this blog’s two main topics (journalism and my mother).

>>You can click here to read the whole post. Continue reading “An Explanation As To Why I Am Suddenly Craving Clam Chowder.”

What Journalists Can Learn From God.

via Flickr's '..Catherine..'
via Flickr's ..catherine..

Tomorrow is the first night of Rosh Hashanah, and for the second time in the last four years, I’m headed to services in a city not renowned for its Jewish population. (My previous experience in Columbia, Mo., was especially enlightening.)

But with another year upon us — we Jews are up to year 5770 — I wanted write about someone whose teachings have a few lessons that journalists might want to take note of.

I’m talking, of course, about God.

To succeed in a digital age, I believe that journalists need to create and distribute original content. But when it comes to original content, nobody’s been more prolific as a creator than God. (N.B.: the platypus.) God’s gone multi-platform. (Anybody else operating in both the heavens and the Earth?) And talk about keeping readers entertained: have you read the Passover story recently? As far as storytelling is concerned, you won’t find more epic game-changers than the plagues or the parting of the Red Sea.

So with a L’Shana Tova in mind, this New Year’s installment of “What Journalists Can Learn From…’ is all about The Man Upstairs.

1. Engage Your Readers. If God has time to talk one-on-one with some of the chosen people, I know journalists can make time to talk to readers. Via chats or Twitter, or in the comments, good journalists engage readers in a conversation.

2. Be Upfront With What It Is You Stand For. I believe that news organizations should come out with statements of purpose, explaining what is it they do and how it is they do it. Consider these each news outlet’s basic commandments. [1. I’m not talking about stuff like Bloomberg’s Thou Shalt Not Tweet policy, though that is a pretty biblical-style example of the Almighty Boss trying to set policy instead of helping to shape it.] Note an older statement from a paper like the San Francisco Chronicle. Check out how a 21st century outlet like Politico states their purpose. Both are examples of the founding principles upon which journalists have announced they’ll work. They set the tone for readers, keep news organizations transparent and, most importantly, allow the public to understand and trust the stories being told.

3. Sometimes, Rest is a Good Thing. We work in a 24-hour news cycle. But oftentimes, ‘news of the day’ isn’t what journalists excel at. Finding stories, analyzing complex issues and serving the public good is. Sometimes, we need to pause to remember that. And maybe we should do it more than every seven days.

On: Choosing Your Words Carefully. (Or: Why a Dead Russian Guy Is Affecting White House Policy.)

Late Saturday night, two days into a Labor Day weekend, a special adviser to President Obama resigned. Now, this blog post isn’t about the politics of the issue, but it’ll be helpful if you watch Newsy.com’s roundup of the issue. Pay particular attention to the one four letter word that keeps coming up over and over again:

Did you catch it? It’s four letters, and it seems to have Americans scared out of their minds:

Czar.

In the same way that the federal government failed to brand the H1N1 virus correctly — leading to the still-used nickname “swine flu,” and causing short-term damage to the pork industry — the White House hasn’t gotten a lid on this “czar” title. And as long as it’s around, it’ll continue to cause confusion for the American public.

The White House does not — in official documents — refer to people like Jones as czars. As Politico points out, “the Obama administration has about 30 czars — a term used as shorthand for long, wonky titles such as Jones’s ‘Council on Environmental Quality’s special adviser for green jobs.'”

What it comes down to is this: for reporters, Jones’ full title takes up too many seconds to say or too many inches to publish. ‘Czar’ seems to get across the point just fine.

The problem is, it doesn’t. Czar isn’t a neutral word; it’s a word that connotes any number of Russian or Slavic leaders who had occasionally-ruthless territorial and economic expansion in mind.

Oddly enough, the word was first used in American politics to attack a rival of President Andrew Jackson, and later used by Democrats against a Republican Speaker of the House. Back then, when Czar Nicholas I was still in power, the phrase carried a significant amount of baggage. Today, it still does.

So here’s where the issue of branding comes in: as long as the American public is still subconsciously connecting Presidential advisers on drugs, climate change and urban affairs with a Russian leader who died in 1855, the White House is going to have a tough haul.

Politico notes that there are more than 30 ‘czars’ in this administration. We have an AIDS czar, a California water czar, a Great Lakes czar and even a Sudan czar.

But in official policy, the White House does not refer to these advisers like that. In speeches, Obama refers to the Sudan czar as Scott Gration, a Special Envoy to Sudan. And the AIDS czar is Jeffery S. Crowley, Director of Office of National AIDS Policy.

But reporters — who don’t really have time to explain to Americans in a 45 second live shot what a special envoy does or where Sudan is — have taken these jobs out of context. From a journalist’s perspective, we’ve caused harm by not explaining who these men and women are or what they do, and it’s the reason why I’m seeing women in El Paso scream out, “I’m here because I love my country. I want to take it back from Obama and his czars!”

Had the White House tried to accurately label their advisers — and make sure that the media reported about them as such — I’d imagine we wouldn’t see revved-up west Texans yelling things like, “I want to take back this country from Obama and his team of mid-level, non-Cabinet policy advisers with no formal budgetary control!”

The White House hasn’t helped their cause. In official releases, they use the formal titles. But during press conferences, White House press secretary Robert Gibbs does slip into informal terms. Prompted by a query about the drug czar, he’ll respond, “Let me address the czar question for a minute.” Or the President, while talking about how he’ll hold his advisers accountable, will mention, “Well, the goal of the border czar is to….”

There’s an easy way for the President’s team to fix this: they need to choose their words carefully. If the media isn’t going to responsibly label non-Cabinet officials — and the onus is on us journalists to do so — then it’s up to the White House to correct reporters. This isn’t spin control; it’s simply an exercise in logic.

Right now, due to poor branding, the White House is letting a Russian leader who’s been dead since the Civil War affect policy decisions. That seems odd.

❡❡❡

Post-script: Turns out that right after Jones took the job, he actually sent out an email saying, “I am not going to be any kind of ‘Czar.'” Guess that didn’t work.