a rare bit of practical work advice

If you want to be successful at a new job, there are only two things you have to do well: Ask great questions, and know lots of people.

Let’s talk about that second requirement for a moment. The people I’ve seen succeed at companies, both big and small, are the ones who can say: I know exactly who we should talk to for this project! At work, it’s not just about what you can do — it’s also about who you know.

So how do you get to know more people? Two strategies have worked well for me:

1) Have lots and lots of coffee — Reach out to colleagues just to say, “I’d love to hear what you’re working on!” Be curious, and learn more about what else is happening around you. Ask your co-workers to introduce you to interesting people that they’re working with. If you’re nervous about reaching out to new people, make it a weekly habit: Every Monday, email a new person to set up a coffee, and by the end of the year, you’ll have made dozens of new connections at your office. (Don’t be nervous that they won’t reply — most people love talking about themselves and their work! They’ll be thrilled that someone is interested and wants to listen.)

2) Congratulate your colleagues — When someone does good work — when they publish a new story or launch a big project — email them to say congrats. It doesn’t have to be a long email — a sentence or two is enough, and often hugely meaningful!

Remember: The more people you know, the more likely you are to know the people who can help you get stuff done around the office. So reach out for those coffees, and send those congratulatory emails. They do make a difference.

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That photo is by Nathan Dumlao on Unsplash.

Here’s something I’m trying to do more of: Talk to the people who use our products.

The easy way to do that is to survey them. We’ll send a survey to our subscribers, and promise them that it only takes 2-3 minutes to finish the survey.[1. And we actually time ourselves taking the survey to make sure it’s a 2-3 minute survey. This really matters! Don’t waste your readers’ time.] Or we’ll ask readers to reply to a newsletter with their thoughts. It’s an effective way to get a lot of feedback all at once from readers.[2. One more suggestion: Try surveying using the Net Promoted Score method. I like to use it as a gateway to getting further responses. If readers give us a score less than 10, the next question on the survey that pops up is, “What could we do to get a 10 from you?” The responses are always interesting.][3. And if you do survey readers, first read this post from Gregg Bernstein at Vox. It offers excellent advice about how to ask the right questions.]

But there’s something even better than getting these online responses from our fans: Literally going out into the world and talking to them.

I can’t tell you how important these IRL conversations have been in shaping the way I think about the relationship between us and our readers. When I start to hear the same themes over and over again from very different people, it’s a clear indicator that we’re either doing something right — or very wrong.

When you’re in the business of creating new products and tools for your fans, it’s easy to lose sight of who we’re actually doing all this work for. But with each of these face-to-face conversations, I remember: These are our fans. These are the people we’re trying to build a better relationship with. These are readers I need to be listening to.

If you can, go out and talk to your fans. You might just be surprised by what they have to say.

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That photo of a very excited crowd was taken by Edwin Andrade on Unsplash.

Tag: a rare bit of practical work advice

How To Network At Work.

Talk To Your Fans.