Timing Isn’t Everything — But It’s A Lot.

That’s a photo of a train station in Switzerland

When I was 16 years old, I had a news story published in The Boston Globe. I wish I could tell you it was because of hard work or talent, but it wasn’t. I was interning at a news service in Washington, D.C., and one day, thousands of protestors in yellow shirts marched past our office. I asked my boss if I could go outside and ask them a few questions. Turns out they were protesting against the Chinese government — they were from Falun Gong, and one of their members had been detained in China. They’d rallied to try to pressure China into letting him go. The man detained was from Boston. The news service I worked for had a relationship with The Boston Globe. I got some quotes, wrote up the story, and the next day, read my piece in the paper. Right place, right time, right story — that’s how I ended up in The Boston Globe.

When I was 24 years old, I got a job at BuzzFeed. I wish I could tell you it was because I truly believed that BuzzFeed was about to become one of most influential publishers in the world, but it wasn’t. They were launching a section for feature stories, and I’d been doing a lot of that sort of thing with Stry.us. I was curious about what the were doing, so I reached out to chat. I wasn’t the right person for that role, but they invited me to pitch them on a new role within the company. I’d had some success with my newsletter, Tools for Reporters, and thought email might be a good fit there. They agreed. Right place, right time, right background — that’s how I ended up at BuzzFeed.

When I was 32, I left my job at The New Yorker to start Inbox Collective. I wish I could tell you it was because I knew that email was about to become one of the hottest channels in the digital space, but it wasn’t. I’d been working in this space for several years and had learned a lot. I’d launched Not a Newsletter to share some of the things I’d learned. My readers started reaching out to ask if I could consult for them, and at the same time, I started getting invited to travel both in the U.S. and abroad to speak about newsletters. It seemed like a good moment to take the leap. Right place, right time, right strategy — that’s how I started Inbox Collective.

There are so many things that can make or break an opportunity. Do you have the right skills? Do you have the right team? Do you have the right funding?

But then there’s timing. Whatever you’re working on, it might not work if you’re too late or too soon.

Timing isn’t everything. But it needs to be right for you to have a chance to succeed.

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That’s a photo of a train station in Switzerland. It was taken by Jan Huber for Unsplash.

03/25/201303/27/2021

Lucky + Good.

“Crush it where you’re at.” — Skip Prosser

On Friday, Florida Gulf Coast — a school that did not exist when I was born — beat Georgetown in an NCAA Tournament basketball game. It was one of the biggest upsets in the history of March Madness.

There were a lot of moments in the game where it looked like FGCU could pull the upset. But the moment when I knew, when I was absolutely sure it could happen, came with 2:17 left. FGCU’s Dajuan Graf stepped to the free throw line. His team was up 8.

And his free throw hit every part of the rim. It hit the backboard. It hung up there forever. It had no business going in.

But it did.

To pull of a huge upset, you need to be good AND you need to be lucky. You need the bounces to go your way when it matters most. You need a lot of things to align.

That matters in basketball, and it matters in your work. It is not enough to be good. Getting the breaks matters, too.

Lucky + good is a pretty excellent combinations. On some nights, even for a 15 seed going up against a 2, it might just be enough.

03/18/201303/16/2013

Another Thing I Learned Watching Missouri Play Basketball.

“If you don’t have time to do it right, when will you have time to do it over?” — John Wooden

So that photo at top is of me. That’s me from, I believe, my sophomore year at the University of Missouri. Yes, that is my yellow pinstriped jacket. (Also, yes, that is very bad sophomore year beard.)

I went to Missouri, and I love my alma mater. The sight of our colors makes me happy. Tigers, in general, now make me really happy.

And I love rooting for my Missouri Tigers. There aren’t a lot of Missouri fans outside of the state of Missouri. But we are a passionate few.

This year, Missouri has a strange basketball team. They have a really good point guard, and several really good shooters, and two really good big guys. They rebound extremely well, and they have lots of experience. They should be an exceptional basketball team.

Except that they are not. In this last two months, Missouri has lost six basketball games that were decided in the final 30 seconds. Missouri has lots of talent, but it just can’t seem to win close games.

As a Missouri fan, this crushes me. I WANT them to win. I absolutely love it when we win.

And this year’s team is SO dangerously close to being a really good team. But they are not. Great teams win games — they win blowouts, and they win close, and they win when it does not seem possible that winning could ever happen — and this Missouri team does not do that.

When I look back on this season, I feel a sense of disappointment. This team is that friend that everyone has, that friend who has lots of talent — who has ideas, and ambition, and decent skills — but who can’t figure out how to put it all together.

This team is disappointing for another reason: They cannot figure out how to put it all together IN THE MOMENT in which it matters.

Doing the work well matters, but doing it well in the time you have matters even more. There is a moment for your work, and when it passes, it passes.

So it goes for my Tigers. There will be other seasons, sure. But for this team, for this moment, time is almost out. The work is almost over. The season will be over with one more loss.

This time won’t come around ever again. You put it together now, you get better, or you find yourself watching others get their moment instead. How it goes.