by Dan Oshinsky on July 23, 2012
“Revolution is whatever you want it to be, and it’s wherever you want it to go…. And the people you meet, from the mundane to the most inspiring, are the ones who will unlock it, break it open, or help you find it.” ― Jonathan Kalan
I went to a rather lovely wedding this weekend. It was a small wedding — just about 80 guests — and it felt even more intimate than that.
One of the couple’s friends, a pastor, led the ceremony. He said one thing that really struck me: Weddings are traditionally not just a joining of two people. They’re a joining of two families.
They’re a joining of the community behind this new couple, the community that will support and love and push these newlyweds forward through the world.
I love this idea. It’s at the root of what’s behind Stry.us — and every other business, venture, project or love that’s worthy of sharing.
To build something amazing, you need a community to support you and your work. You need that love. You need that tribe, to steal a phrase from Seth Godin.
Without a community of supporters, “Titanic” is just a movie about a boat sinking. “Seinfield” is just a bunch of actors talking about nothing. Starbucks is just a place with a large supply of coffee beans.
But when you bring community into the mix — when you add in family and friends and people who obsess over and love what you do — then you can create things that are truly powerful. Then you can create epic movies or TV shows or brands.
When you launch any sort of work into the world, what you’re really doing is joining together your work and your community. Together, the two can make something incredible.
The work alone is not enough. You need that community, too.
Get your work out into the world quickly. Your tribe is out there waiting for it.
That gorgeous photo of a bride comes via @yuanachan