A Quick Lesson From Vine.

A thought about Vine, the social media video platform that everyone I know is obsessed with:

The reason Vine is so freaking great is because it has constraints. At 6 seconds per Vine, you don’t have enough time to make something big. So people are often turning to Vine not to capture the important moments in life, but the trivial ones, the goofy and the mundane and the silly. (Which, for what it’s worth, also happen to be the moments that are most universal.)

This is a wonderful thing about limitations: It forces us to be creative in new ways. It forces us to approach our work differently. And with Vine, the limitations have spawned some really amazing little videos.

The same thing can go for your work. Enforcing limitations — faster deadlines, stricter word counts — can force you to work in new ways, and sometimes, that leads to some amazing results.

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