Tag: inspiration comes from strange places

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Get It Out Into the World.

In 1990, a Canadian TV channel called Citytv launched an unusual little experiment: They created a video booth in which anyone from the public could enter and record a message. The best of the recorded messages would air on a weekly TV show, called “Speakers Corner.”

A year later, a band called the Barenaked Ladies popped into the booth. “Hi, we’re Barenaked Ladies, and we’re a little too cheap to make our own video,” said Steven Page, one of the lead singers of the band. “So here you go.” Then the band, smushed into the booth, broke into the song “Be My Yoko Ono.”

What happened next? The video became their first music video, and the song became their first charting hit up in Canada.

And they did it all on a song recorded in a tiny booth in an office building in Toronto.

When you have an idea, you can wait and try to make something perfect — or you can try to get it out into the world as soon as you can.

Always, always do the latter.

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No Need to Rush.

I went to see Alabama Shakes last night in Salt Lake City, and just after the gates were supposed to open, a massive thunderstorm came through town. We all had to shelter in place. The opener didn’t come on until 9, Alabama Shakes went on at 9:45, and most concerts at this venue are over by 10.

I wasn’t sure how long they’d actually play. I thought they might rush through a few of their hits and get off stage quickly.

But they weren’t in any real rush on stage. They played their songs, had a few jams. There was a little banter with the crowd. The set was shorter than usual — they played for an hour, and most of their sets on this tour have been far longer than that. They didn’t play an encore.

But I was so impressed at how unhurried they were on stage. They’ve played plenty of outdoor shows over the years, and clearly, they’d been in this situation before. Aside from the shorter set, you wouldn’t have known they were walking onto the stage way later than expected, and with a curfew to meet. They played like they had all the time in the world.

I’ve been in that situation before at conferences, where an hour-long talk suddenly becomes a 40-minute session, and I wish I could say I’ve been that calm. In those situations, my strategy‘s been to talk at 2x/speed, which doesn’t really work.

But maybe the move is just to acknowledge the situation, cut some material live on stage, and move on as normal. No need to rush — you do what you can with the time you have.

Let’s call it the “What Would Brittany Howard Do?” strategy.

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I took that photo at Red Butte Gardens last night.

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What’s That Thing? And Why?

We’ve hit the age where Ben asks a million questions.

Where’s the moon right now, dada? Is it going to come up later? Is it night yet? Why is the moon bigger than yesterday? Can we visit the moon?

(Sometimes, Ben even asks questions about things other than the moon.)

There are days, I’ll admit, where I get tired of answering a thousand questions. But mostly, I love that he’s so curious. He wants to know how everything works, and often, he asks questions that I don’t have the answers to, so I get to go looking for answers. When you live with a toddler, you learn new things every day.

I want to be more like Ben: Curious and eager to learn. I don’t know it all — and I shouldn’t be afraid to ask more questions.

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We visited Bluey’s house at the CAMP store in NYC a few weeks ago. It was the perfect spot for a curious kid — Ben wanted to open every drawer to find out if there was something inside.

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Know What’s Around You.

I’m watching the World Cup today, and there’s a moment in the Argentina-Austria match. Argentina crosses the ball into the box. Thiago Almada is there, inside the box, with a clear chance to shoot on goal, but instead lets the ball pass through to Lionel Messi, who neatly finishes into the back of the net.

And as I’m watching, I’m wondering: How did Almada know that Messi was there?

It took a few replays for me to figure it out.

Just before he entered the box, Almada takes a split-second glance back and sees what’s around him. He’s there, in the image above, on the left. Messi is steps behind him. He doesn’t know yet that the ball is coming to him, but he knows that if it does, he has the choice to shoot or fake out the defender, leaving Messi wide open.

Watch #16 in the middle of the screen. It’s nothing more than a glance.

Some players would have taken the shot right away, not even realizing that their teammate was behind him. Almada, instead, made sure he was seeing the entire field — and by doing so, he set up a history-making goal.

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Be Willing to Prove It.

The Jim Bridger billboard, as seen roadside in Salt Lake City.

A few months ago, I started noticing billboards around town with a photo of a guy who looked kind of like Davy Crockett and a message: “Jim Bridger discovered the Great Salt Lake.“ I didn’t think much of it.

But I kept seeing them — you can’t drive five minutes in town without seeing a billboard with Jim Bridger’s face on it.

So then I got curious: Who was spending all this money to promote an explorer who died almost 150 years ago?

Turns out: It’s actually an experiment in proving that advertising works.

There’s a company, Reagan Outdoor Advertising, that owns all these billboards. They had a challenge: How do you prove the ROI, or return on investment, on a billboard to an advertiser?

So they came up with their own experiment.

They told the Salt Lake Tribune that they surveyed locals about Jim Bridger before the billboards went up, and they’ll do so after the campaign is over. Then they’ll have data to share, showing that locals went from knowing nothing about Bridger before to knowing at least a little bit about him after. A lot of locals are going to say, “Yeah, isn’t he the guy who discovered the Great Salt Lake?“

And then they’ll make the pitch to local businesses: If these billboards could have that kind of impact about a previously-anonymous 19th century explorer, then they could surely have similar impact for a modern brand.

It’s a great reminder: If you’re going to make the claim, you need the data and the story to prove it first. And if you don’t have the data, well: You might need to get creative to dig it up.

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I took that photo of the Jim Bridger billboard in Salt Lake. It’s the same billboard everywhere — same copy, same yellow background, same drawing of Bridger.

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Make It As Hard As You Want To.

I was driving home last weekend, through Emigration Canyon. On a weekend, there are tons of cyclists and runners on that road — people literally biking and running up a mountain. It’s impressive to see.

But then I saw something I’d never seen before: Two men, on unicycles, riding up the mountain.

Going up that road — it involves more than 1,000 feet of elevation change — is hard enough on a bike or on two feet. But on a unicycle?

And so I got home and went to YouTube, and there were all sorts of videos of people doing even more incredible things on unicycles there. They’re doing on two wheels what I wouldn’t dare do on one.

It was a reminder for me: You get to decide what challenges you take on. And with those challenges, you get to decide if you want to do things on easy mode or hard mode.

What’s right for someone else isn’t what right for you.

(And heck, I know mountain unicycling isn’t right for me!)

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Great Ideas Come From Weird Places.

I’m reading Susan Morrison’s wonderful biography of Lorne Michaels, called “Lorne,” and this little story about Michaels and Paul Simon immediately caught my eye:

Michaels’s few off-hours that summer were spent in the studio where Simon was recording Still Crazy After All These Years, and he added, to his growing trove of showbiz stories, the one about how his friend Paul took the title of his song “Mother and Child Reunion” from the name of a chicken-and-egg dish on a Chinese menu.

An iconic song, titled thanks to the name of a menu item at a Chinese restaurant?

Yeah, great ideas can truly come from anywhere.

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Showing Your Work.

Catci, trees, and other plans grow alongside a walking path.

We took a visit to St. George, Utah, last weekend. And up on the hills above the city, there’s this little desert oasis called Red Hills Desert Garden.

Inside, there are walking paths and a little stream. You can cross over the stream on these beautiful red rocks, and walk along red clay paths to see spots where dinosaurs once roamed. You can see all sorts of desert landscaping, too. It’s quite beautiful, really.

And most interestingly: The entire thing is run not by the local parks department but by the Washington County Water Conservancy District.

Once I realized that, I started to notice that there were little signs everywhere talking about how to save water. In St. George, the average annual rainfall is about eight inches, and the county has made a push to encourage people to replace their lawns with desert landscaping. And as part of that push, they created this garden where locals can see just how beautiful their homes could be if they planted cacti or desert-friendly plants instead of grass in their yards.

They even host regular events and classes there, highlighting ways to conserve water and create a beautiful desert landscape on a budget.

Instead of just telling people that they should plant things that don’t use up lots of water, they created an entire garden as a showcase for this type of landscaping. It’s part-garden, part-showroom.

I love that they showed their work — and know that once you see what you can do with desert landscaping, others will choose to bring those ideas back to their own homes.

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I took that photo at Red Hills Desert Garden. Even on a cloudy day, the garden was still lovely to walk through.

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Did You Ask the Right Question?

We just finished watching the second season of “Nobody Wants This.” The first season was great, and I didn’t think the second season quite lived up to the first. I love the cast, and there were a lot of great moments. So what was missing from season two?

To me, the first season worked because the story arc was built off of a big question: Can these two characters (played by Kristen Bell and Adam Brody) make it? It worked as a hook and kept us interested throughout the season. I wanted to know how they’d answer that question.

But the second season’s question (“Will Kristen Bell’s character convert to Judaism?”) didn’t resonate with me in the same way — I just didn’t really care either way — and it affected the rest of the season. Without the big arc, it’s tough to stay invested in a show in the long run.

Had they been asking a different question, my reaction to the season is probably a lot different. (Weirdly, rewatching the trailer, I think they got the big question right there! It just didn’t quite come through in the actual show.)

I see versions of this in my work. I’ll talk with people who’ve built what looks to be a great newsletter — the design is good, they’ve put a lot of work into the content — but they’re not asking the right question. They don’t really understand what their audience wants — or maybe even who their audience is — and as a result, the newsletter doesn’t have clear value.

So when something falls flat, I try to steer back to those big questions. Who is this for? What do we do to serve them? And how do we clearly explain this value to them?

Getting back to those answers can help get the work back on track.

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Find Your One Liner.

Pete Carroll signs a USC football helmet in 2010.

There was a wonderful story the other day from Ben Malcolmson, right-hand man for NFL head coach Pete Carroll, in which he wrote about finding your true identity. He told a story about a talk that Pete once gave:

During his talk that day, Pete asked the room: “How many people here have a philosophy for life or for work?”

Probably three-quarters of the room raised their hands. Then he asked: “How many people could tell me that philosophy in one line?” All but three or four arms bashfully went down. Pete called on one of the people who had kept their hand raised and had them share their philosophy in front of the whole room.

For the longest time, I’ve had a simple one: “Find the things you love and the people you love and make time for both.” Whenever I feel a little lost or uncertain, that one liner helps remind what I need to do to get back to a good place.

Malcolmson has some suggestions on how to find your one liner. It’s worth taking the time to try to find yours.

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That photo of Carroll was taken in 2010, when he was the head coach at USC. It was taken by Warwick’s Books, published on Flickr, and used here thanks to a Creative Commons license.

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