“You can’t choose what stays and what fades away.” — Florence Welch

I wrote a thing for BuzzFeed this week about Gmail. I thought it would be a pretty good post — no “What’s The Cheapest, Classiest Way To Get Drunk,” but a good post.

And then it ended up being the biggest post I’ve ever written.

I had no idea. I don’t think anybody had any inkling that it would turn out that way.

We don’t really know what’s going to stick and what won’t. You just put the work out into the world, make it easy to share, and see what happens next.