In a few weeks, I’m leaving my job as the Director of Newsletters at The New Yorker.
Why would I leave a dream job, you might be wondering?
Well, I’m opening up a little consultancy to help brands with email.
I’ve been working in this space since 2012, when I became the first Newsletter Editor at BuzzFeed. When I first started working in email, it was hard to find anyone in the news space who had expertise in email. Now, most news organizations and brands are investing in it.
But there’s still more work to be done! Ever since I started Not a Newsletter back in January, I’ve been getting notes from readers, telling me about their email goals and aspirations. So many of them have told me that they need help with all parts of their email program — from content strategy to growth, from monetization to deliverability.
And at some point, I realized: The work I’m doing with Not a Newsletter isn’t enough. I can do even more to help this community.
So I’m starting up a consultancy. It’s called Inbox Collective, and it’s here to help news organizations, non-profits, and other brands grow audiences, build relationships, and get results via email.
Interested in working with me? You can read more here.