I’ll often talk with newsletter operators who tell me they want to launch another new thing: Another course, another ebook, another product.
But the question I always have to ask is: Have you gotten everything you can out of the stuff that’s already out there?
I’ll see newsletters with great engagement that are missing obvious monetization opportunities, like running ads or affiliate content.
I’ll see operators with a paid membership who aren’t promoting it nearly as much as they could — even though with every new member they get, they’re getting more value out of a thing they’re already working on.
Forget about launching new stuff for a second. Look at what you’re already doing — is there an opportunity there to get more out of the work you’re already doing?
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That’s a random snippet of emails in my inbox at the moment. (I’m not trying to pick on any of these particular newsletter operators!)