What Comes First.

I read this line today in a story about Costco founder Sol Price, and I keep thinking about it:

“Everything was about trust. He would rather lose your business than your trust.”

There are things that are more important than making a profit (though Costco certainly does that). I think about this a lot with Inbox Collective — what matters most to me? For my work, it’s about:

• Being willing to listen to readers and serve them.
• Teaching first, and selling second.
• Making sure that everything I put out is something that people can learn from.
• Helping people find joy in their work.

If I take care of my readers, I know the business will flourish in the long run. No matter how the business evolves, I know those core value will remain.

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That photo of a lighted Costco sign in the darkness was taken by Henry & Co for Unsplash.