A Goal for 2025.

I set a big goal for 2025 — something I’ve never set in the six years I’ve run my business.

My big goal isn’t around revenue.

It isn’t about growth.

It isn’t about launching new products.

My goal? I want to be able to ski or play golf 50 times in 2025.

To me, success isn’t about building the biggest, most profitable business. It’s about making something that brings in the revenue I need, has the impact I want, and gives me the time to do the things I love.

If I can run a business that does all three, then I must be doing something right.

Here’s to a lot more days on the mountain in 2025 — and on the links this summer.

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That’s me on the mountain at Deer Valley a few weeks ago. If you see a tall guy in a loud jacket skiing around Park City, it might be me!