Little Wins for the Business.

Building a consulting business is a little weird, because it’s easy to end up in a situation where all your revenue comes from one place, and if something happens to that one revenue stream, you’re in trouble. It’s why, every year, one of my goals is to have at least five different five-figure revenue streams — ads, affiliate, coaching, live events, etc. — in the mix. Some streams are bigger than others, but diversifying means I can weather bumpy times.

The past three years, I’ve hit that goal — five different revenue streams of at least five figures — by the end of the year.

But this year is the first time I’ve ever hit it by July 1.

Celebrate the wins when you can.

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Events like The Newsletter Conference have been a big part of helping me hit that goal. (That’s a photo that I took at this year’s conference in New York.)