A New Rule for 2026.

A road splits into two in a dark forest. There's snow covering the road and snow on the trees.

Here’s something I’m trying to stick to this year:

I’ll get these pitches in my inbox for something that seems interesting. Not incredible, but interesting, and I’ll say yes. Maybe it’s a potential client that I’m vaguely interested in working with or a brand that wants me to demo their product. I’m not totally sold, but hey, it seems interesting enough, and I’ll say yes to the call.

And then Sunday night, as I prep for the week ahead, I’ll see that meeting pop up on my cal, and I’ll go, “Why did I say yes to this again?”

I’m getting better about saying no to certain things, but I know I need to be even pickier. It’s a waste of their time and mine if I’m not 100% in before booking the call.

If I’m not incredibly excited to meet, the answer needs to be, “Sorry, I don’t think this is a good fit for me.”

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That photo of a fork in the road comes via Oliver Roos and Unsplash.