The new Inbox Collective website went live the other day. We’d been working with the amazing team at CamelCase for months on this, and to be honest, the day the website went live, it wasn’t really done. There were things to fix, content to add, entire pages still to build. The site’s been live for a few weeks, and we’ll be adding more to it for weeks to come.
So why launch the website when it wasn’t fully done?
Because I know myself, and I knew that if I waited until everything was perfect, I’d be waiting forever to launch. But the sooner the website was out in the world, the more pressure there was on me to start making it better right away. It’s one thing to tinker and tweak in the background, and it’s another to do it when my entire audience can see the holes in the website that need to get fixed right away.
On a project like this, it’s not the deadline that drives me — it’s that little bit of public pressure and scrutiny.
Plus: Readers can help spot some of the mistakes for us! Just today, a reader noticed an issue on our About Us page. (The same contributing writer was listed not once — but four times.) It happens, but those extra sets of eyes mean that we can catch mistakes a bit faster.
(Btw, the CamelCase guys did a fantastic job. Any mistakes or flaws with the website are on me — they did everything they needed to in order to make this new site a success!)