Uncategorized | danoshinsky.com

12/21/201704/14/2018

Everyone Needs A Good Editor.

A few weeks ago, I flew to Australia to give a talk about email, and I flew down on Fiji Airways.[1. I should say: Their customer service was excellent. I’d absolutely recommend them if you’re flying to that part of the Pacific.]

Ever since, I haven’t stopped thinking about the flight map in their in-flight magazine. I’ve always been fascinating by these route maps — I recently discovered a Tumblr dedicated to old airline maps, and wasted a few hours browsing through maps from the past. But the Fiji Airways map was a little different.

At first glance, everything seems pretty ordinary.

But when you zoom in on the North American section of the map, you start to notice something: It’s wrong.

Toronto is basically at the Northwest Passage. Chicago, Indianapolis, and Salt Lake are in Canada. Raleigh is in Baltimore, Charlotte and Phoenix are in the Midwest, and Reno is in Portland. St. Louis added an “e” to its name and moved to the Bay Area.

I don’t know how the map ended up this inaccurate — but it really could have used a good editor.

I used to think that editors were just for catching big mistakes — like the ones on this map. But really great editors do more than that. They can also help shape the projects you’re working on. They’re people to bounce ideas off of, and people who can challenge your point of view. They’re there for typos, yes, but also partners to help turn your work into something amazing.

You don’t have to go it alone. Find an editor, a mentor, a partner — someone to work with on your ideas. Whatever you’re making, a great editor can help you make it better.

As for Fiji Airways: If you need an editor for this map, I’m happy to help. All I’ll need is two first-class tickets back to Fiji and a week or two off work to help you get this one right, OK? :-)

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12/18/201704/14/2018

Here, Watch This.

My former boss at BuzzFeed, Dao Nguyen, gave a TED Talk about what makes something go viral. Dao’s one of the smartest people at BuzzFeed — take 10 minutes and watch:

12/06/201704/15/2018

How To Network The Right Way.

It took me a decade to figure out what “networking” really meant: Meeting lots of people, being kind to them, and staying in touch.

That’s it.

Meet lots of people. Go to events involving people in your field. Reach out to leaders you admire. Talk to friends of friends — the network of people at your level may not be very powerful yet, but one day, they probably will be. Don’t ask them for stuff right away — after all, you just met!

Be kind to them. Write these people thank you notes when they help you out. Send them kind, congratulatory notes when they do something great. Just be nice.

Stay in touch. It doesn’t have to be much. Sending someone a note on their birthday counts. Emailing them a link to a story they might like counts. Reaching out every so often to grab lunch counts.

I know I’m using the word “networking” to describe this behavior, but that doesn’t really get at what I’m actually trying to do. All I’m really doing is meeting interesting people.

Sometimes, I can help these people. Maybe in the future, they can help me. But here’s my advice: Don’t go into this looking for favors — just try to meet as many interesting people as you can. You never know where those relationships might lead you.

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That photo, which, admittedly, is a more obvious stock photo than I usually use here on the blog, is from rawpixel.com via Unsplash.

12/01/201704/15/2018

Direction Is More Important Than Speed.

A co-worker asked me this week: How busy are you these days?

I’ve been at this job for four months, and my co-worker knows that we have a thousand things to do. We have to improve the way we drive newsletter growth. We have to launch new products. We have to improve our existing products. We have to work more closely with our sales and marketing teams to serve their needs. We have to improve the types of data we collect, and find and build better tools to work with.

That’s why my response seemed to catch my co-worker by surprise: I have a list a mile long of things to do… but I’m not crazy busy.

Yes, there’s a lot to do. And yes, I want to get these things done as quickly as I can.

But I can’t make all these things happen at once. I don’t have the team in place yet to take on all these projects, and I’m still getting buy-in from other teams in the office that we’ll need to work with.

Sure, I could try to run through walls to try to get stuff done. But I know I can’t get past those walls by myself. The only way to get through them is with time, teamwork, and money. But I don’t have those things yet — and if I push too hard, too fast, I’m going to drive myself insane.

Instead, I’m trying to work smarter — not faster. I wrote about this last week in my annual Things I Believe post:

“Direction is more important than speed. It doesn’t matter how fast you’re going if you’re headed the wrong way.”

Building something new is going to take time. For now, the best thing I can do is help point the team in the right direction. I’m spending a lot of time meeting with other stakeholders, figuring out what they want and how it lines up with what I want. I’m spending a lot of time asking questions, and a lot of time listening.

We’re not moving as fast as I want to, but that’s OK. We’re starting to move in the right direction, and it’s OK to take slow steps towards progress. If we’re heading the right way, and if we’re working with the right people and tools, we’ll build up speed over time.

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That photo is by Robin Pierre on Unsplash.

11/22/201711/23/2019

I Am 30 Years Old. This Is What I Believe.

I am 30 years old, and I have so much more to learn. I’ve gotten the chance to work with amazing people at BuzzFeed and The New Yorker. I’ve led teams, launched products, and given talks at conferences. I’ve even been introduced on stage as an “expert” in my field.

But I am definitely not an expert. I’m only just starting to learn how to do this job, and learning how to build and lead teams that can do amazing work. I left my last job partially because I felt like I was no longer being challenged in my role, and I hated feeling like I wasn’t pushing myself to get better. There is a lot I can’t control in my work, but I can control the way I develop my skills and learn new things.

Complacency is the enemy of the work — and I’m determined to keep learning and keep growing.

Over the past year, there are certain things I’ve come to believe hold true. I know that my beliefs will continue to change. I know that I will change.

But here, at 30, is what I believe:

You don’t need to be able to predict the future — but it helps if you can see what’s coming around the corner.

Direction is more important than speed. It doesn’t matter how fast you’re going if you’re headed the wrong way.

The smartest people I know ask a lot of great questions, and I don’t think that’s a coincidence.

If you’re in a job where everybody else is smarter than you, you’re challenged every day, and you feel like a complete impostor, congratulations! You’re in the right place.

There’s always a way.

Challenge the ideas you hear about. Don’t take other people’s successes or failures at face value. Test them for yourself and see what works for you.

I need to get better at so many things: Not offering unsolicited advice. Asking questions even when I think I know the answer already. Saying “no” when I don’t have the time.

I am not particularly good at anything by myself. Everything I do well, I do with people I love.

One the hardest parts of getting older is deciding what you really want to spend your money and time on, and actually sticking to it.

The best nights out are the most unexpected.

Everything is better shared.

Four magic words that will change the way you fly: “Can you help me?” People can be so rude when they travel. Just be kind, and ask for help. It’ll take you far.

Overcommunicate. Don’t assume that people around you are on the same page. Make sure they know what’s expected of them, and what they expect of you.

Your plan isn’t much of a plan if you can’t get your team to buy in.

When you’re making a big decision, lay out all the options, get all the information you can, and make the best choice with what you have. It won’t always lead to the right outcome, but you don’t have much control over the outcome. Worry about what you can control: the process, and the work.

And most of all: Every day, I try to be a little more: more enthusiastic, more helpful, more loving. I’m so lucky to have married a woman who is all of those things — and, yes, even more. I love you more than ever, Sally.

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That photo at top was taken by the @DigitalBrisbane team.

11/16/201704/15/2018

Something We Tried (And Loved) In 2017: Wishing More People Happy Birthday!

A few years ago, my friend Leslie’s dad died, and she wrote a wonderful piece about him. This one part of her story really stuck with me: Every year, Leslie’s dad would call family, friends, and co-workers on their birthdays and sing “Happy Birthday”:

“The dude had a goddamn calendar full of people he would call on their birthdays. From what I’ve learned in the past couple of months, it numbered in the hundreds. If he knew your birthday, he would call you on it and sing happy birthday. He had what I would call a church choir voice. Which is to say, not great, but he would belt it out nonetheless. If you picked up, he’d sing your ear off. If you screened, he’d sing it to your voicemail.”

And it wasn’t until after he died that Leslie realized how much of an impact those yearly birthday calls had made on everyone who was on the receiving end:

“In the past three months, I’ve had untold numbers of people approach me and tell me they had messages from my dad on their phones singing them happy birthday. Happy birthday to Mark! Happy birthday to Suzanne! Happy birthday to Margaret! Happy birthday to family and friends and to people I don’t know from Adam!”

I loved the idea that one little gesture could matter so much to so many people. I’m not much for singing loudly, so Sally and I made a resolution to try something new in 2017: Sending birthday cards.

We made a calendar of people we love, we got their addresses, and we started sending cards to them. This year, we’ve sent about 75 cards — next year, I hope, we’ll send more.[1. Etsy, I’ve learned, is a great place to buy birthday cards. I love stores like HenPenPaperCo, YeaOhGreetings, hellosmallworld, and lafamiliagreen for original cards.]

This has been a strange, stressful year for all of us, but sitting down and writing a birthday note to friends and family reminded us how lucky we are to have such great people in our lives. No matter what’s happening in the world, we have these relationships, and we’re so grateful for them. And every birthday is a reminder that there are always great reasons to celebrate with the people we love.

Here’s to getting older — and many more years of happy birthdays (and birthday cards) to come.

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That’s a birthday card from hellosmallworld on Etsy. They make great cards.

11/07/201704/15/2018

Talk To Your Fans.

Here’s something I’m trying to do more of: Talk to the people who use our products.

The easy way to do that is to survey them. We’ll send a survey to our subscribers, and promise them that it only takes 2-3 minutes to finish the survey.[1. And we actually time ourselves taking the survey to make sure it’s a 2-3 minute survey. This really matters! Don’t waste your readers’ time.] Or we’ll ask readers to reply to a newsletter with their thoughts. It’s an effective way to get a lot of feedback all at once from readers.[2. One more suggestion: Try surveying using the Net Promoted Score method. I like to use it as a gateway to getting further responses. If readers give us a score less than 10, the next question on the survey that pops up is, “What could we do to get a 10 from you?” The responses are always interesting.][3. And if you do survey readers, first read this post from Gregg Bernstein at Vox. It offers excellent advice about how to ask the right questions.]

But there’s something even better than getting these online responses from our fans: Literally going out into the world and talking to them.

I can’t tell you how important these IRL conversations have been in shaping the way I think about the relationship between us and our readers. When I start to hear the same themes over and over again from very different people, it’s a clear indicator that we’re either doing something right — or very wrong.

When you’re in the business of creating new products and tools for your fans, it’s easy to lose sight of who we’re actually doing all this work for. But with each of these face-to-face conversations, I remember: These are our fans. These are the people we’re trying to build a better relationship with. These are readers I need to be listening to.

If you can, go out and talk to your fans. You might just be surprised by what they have to say.

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That photo of a very excited crowd was taken by Edwin Andrade on Unsplash.

10/30/201710/12/2019

Pay Your Debts.

A few years ago at BuzzFeed, my co-workers on the Product side of the house — the folks that built our website and kept it running — started talking about this idea of “tech debt.”

Here’s a simple way to think about it. (And I’m going to oversimplify things here — my former colleagues were incredibly bright, thoughtful people, and this doesn’t at all reflect the amount of work, effort, thought, etc. they put into building some amazing products.) At BuzzFeed, we’d built our website on systems that were a few years old. Over time, our team hacked together solutions to build new features and tools using these older systems. These weren’t supposed to be long-term fixes — a lot of these solutions were hacked together.

Almost a decade later, we’d ended up with was a website that — from a coder’s perspective — was like a Jenga tower. We stacked these hacks and workarounds one on top of the other, and eventually, we couldn’t go any further. The building blocks of our site could no longer support it.

By making all these short-term compromises, we’d put ourselves in a tricky position. We couldn’t really move forward with new projects until we’d gone in and fixed the basic infrastructure of our website.

We’d accumulated all of these debts, and we finally faced the realization that we had to pay those debts off. In order to move forward, we first had to tear down and build from the ground up.

So our tech team did. It was challenging, and it took an incredibly smart team the better part of a year to do it. But they did it — and moving forward, with the right systems and structures in place, that team at BuzzFeed is going to be able to do amazing things. They’ve got a strong foundation to build off of.

But there’s more than just tech debt out there. In the first few months at my new job, I’ve been spending a lot of time figuring out what debts we need to pay at The New Yorker. I’ll ask co-workers: What are we doing that drives you crazy? What are you spending too much time on? What could we fix that would change the way you work?

Slowly, we’ve started to identify our debts. We’ve been able to streamline old processes that were broken, and build new processes that will allow us to move quickly. We had process debts (teams using inefficient systems to do work), communication debts (teams struggling to work together towards common goals), and quite a bit of tech debt (teams using outdated or ineffective tools and apps).

It’s going to take us a while to pay off these debts. But by identifying them, and putting together the teams to fix them, we’re making the short-term changes to allow for long-term success.

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That piggy bank photo was taken by Fabian Blank for Unsplash.

10/27/201704/15/2018

Do Something Small, Do Something Kind.

I’ve written before about bad days — how to react to them, how to keep going when you’re having one. I even wrote a blog series back in 2011-12 called “Things That Comfort Me When Every Fucking Thing Goes Wrong.”

I was thinking about those posts this morning on the way into work. The New York subway system has been having a rough year, and things went a little off the rails[1. Pun unintended, sorry.] this morning. It took three trains and an extra 45 minutes to get into work, and me and my fellow New Yorkers were understandably grumpy as we made our way into the office.

Here’s what I know: A bad commute can ruin the rest of your day. I’ve certainly been guilty of getting frustrated with co-workers after a bad ride into work — the chain of screaming is real:

So I’ve been trying to find new ones to break the chain — to take a bad day and turn it around. Here’s the simplest one: I try to find a few moments during the day when I can be especially kind to someone else. That might mean helping a tourist on the subway find the right stop after a train delay. It can mean sending a nice note to a friend. It can tipping the extra buck at the corner bodega, or stopping by a co-worker’s desk to thank them for something they did.[2. If there’s something you do to break the cycle of a bad day, I’d love to hear it. Shoot me a note.]

I don’t know if it really helps — maybe it’s just an act of good karma — but it’s something. And on bad days, it’s something I can focus on besides a lousy start to the day. These aren’t big acts, but I’d like to think they help a little.

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That NYC subway photo comes via Andre Benz and Unsplash.

10/22/201704/15/2018

Be Willing To Suck.

I talked to a journalism class this week, and they asked me about Silicon Valley mantras, like “Move fast and break things” and “Fail fast, fail often.”

How do you feel about them?, they wanted to know.

I’ve written a few times over the years about failure, and I’ve been thinking about it more at this new job. Here’s what I told them:

The first time you do something, you’re not going to do it very well. I look back on things I wrote a decade ago — sometimes even stuff I wrote a year ago — and I’m embarrassed at how bad it is. I look at old projects of mine, and I can’t believe how average the work is.

My earlier work sucked.

The only way to get better is to keep pushing yourself, and to surround yourself with people who push you just as hard. It takes time, and it takes work.

And yes, it will often suck.

The best people I know are a lot of things: Talented, creative, and lucky. And nearly all have something else in common: They’re willing to go through periods where their output isn’t very good, and they’re willing to work hard to improve.

Those Silicon Valley mottos miss one key point: The only way forward is being willing to suck. If you’re just starting out, remember this: It will be a long time before your work is any good, and that’s OK.

Doing great work isn’t about failure — it’s about perseverance. You’re not failing — your work just isn’t very good yet, and there’s a difference.

They won’t put this on a bumper sticker or a poster, but it’s the truth: Be willing to suck. Adversity and struggle is how you get better. Keep at it until you get to a place where you’re doing the work you really want to do.

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Unfortunately, I still suck at picking images to run with posts, so here’s a very cool (but very generic) photo of the road less traveled. This photo’s by Samuel Edwards, and was posted on Unsplash.