How Can I Help You?

“You have to put in many, many, many tiny efforts that nobody sees or appreciates before you achieve anything worthwhile.” — Brian Tracy

 
I am at a very unusual point in my life. I have put in a lot of tiny efforts. I’m closing in on 10 years since my very first published clip, back in 2003 in the Boston Globe. I have had internships and jobs. I’ve covered the Olympics. I’ve built stuff that worked, and I’ve built stuff that didn’t. I have a whole bunch of projects in the works now.

The big breakthrough has not yet come. But I’m also starting to realize: It’s not a big breakthrough that I’ve been working toward all these years.

What I’ve been working toward is a place where I can do what I really love: Helping other people tell great stories and do great work.

The next stage of my life will be defined by a very simple question: How can I help?

That’s why I launched the toolsforreporters.com newsletter this week. I want to help other reporters do their job even better.

And it’s why over the coming months, I want to do more to help others — especially young people who are about to go through the post-college phase that I’ve just gone through.

How can I help you? Let’s get in touch. If I can help — even if it’s just offering up a link or a tool or a few words of advice — I want to.

Great Tools + Great Storytellers = Tools For Reporters.

ToolsForReporters.com

About nine months ago, I launched jstart.wikispaces.com, a wiki of journalism resources. It’s massive now — some 500+ tools and tutorials for journalists.

The problem is, it’s tough to sort through all of that and figure out what the best tools are.

So I’m launching a new project: ToolsForReporters.com, a weekly newsletter geared specifically to reporters. Each week, I’ll highlight a different tool and how people in the journalism/storytelling world can get the most out of it.

If you’re a reporter who wants to build a better toolbelt, sign up today! Together, we can do better work.

25 Ideas That I May or May Not Decide To Do Something With.

Ideas never run out

“Start where you are.” — Danielle LaPorte

 
Five words I don’t ever expect to say again:

I don’t have any ideas.

The challenge, it turns out, isn’t coming up with good ideas. It’s deciding which of them is worth pursuing and working on.

I have a list where I keep all these big ideas I’d like to work on one day. Some of them will get acted on in the coming months. Some of them will get executed in the coming years. Some will never make it past this list.

And then I decided this week to put all of these ideas down on the Internet. This scares the crap out of me. Maybe one of these is a million dollar idea, and I just don’t know it yet.

But then I realized: Maybe you’ll see something on this list that you’d like to work on with me. Maybe you can help point me towards the ideas that are really great.

No reason to keep this list secret. So here they are: 25 big ideas that I’d like to work on one day.

Got advice or help to offer on one them? In that case, shoot me an email or a tweet. Let’s talk.
 

Stuff That Could Actually Happen In 2012.


1. Wiki 2.0: Tools For Reporters —> A revamp of jstart.wikispaces.com, my giant list of journalism resources. I’m going to relaunch this as an email newsletter specifically geared toward journalists, and show them tools that can help them do better work. I’m launching this next week.

2. The Student Guest Blog project — The big challenge for college students with blogs is finding an audience. I’d like to open up my blog to any student who wants to write about how to do better work. I’d be able to offer editing help and blog advice to those students, and they’d be able to use that post on “Good. Better. Done.” to help pitch future guest blogs elsewhere.

3. The “Almost Famous” blog challenge — I love the movie “Almost Famous,” but I always wondered what the main character’s final story for Rolling Stone would look like. So I’m going to write it up myself — a 3,000 word piece about the fictional band, Stillwater — and I’m going to invite others to submit their own versions of William Miller’s story.

4. The Good. Better. Done. Newsletter — A weekly update from yours truly about doing better work and links/awesomeness that can inspire such work.
 

Stuff That Could Actually Happen In The Next 1-3 Years.

 
5. The Indecisive Man —> This is a manifesto I started writing in early 2012 dedicated to shaking self doubt and getting to work on work that matters.

6. Belly Challenge 2.0 — Belly Challenge 1.0 — between my father and I — was a huge success. Each of us lost 20+ pounds over the course of the year. But I’d like to invite others into the Challenge, and to create a small network of people who push each other to work out and improve their lives through regular exercise. When trying to lose weight/get in shape, having a team behind you makes a huge difference.

7. Guide to Startup Journalism — Using what I’ve learned from Stry.us, I’d create a guide to the initial steps in starting up a journalism business. I’d focus on the things that don’t often get emphasized: The importance of getting the right business structure set up; finding a payroll service; launching a website; etc.

8. 1000tinysteps.com — A blog devoted to all of the little steps someone can take to get moving on a project, an idea or an adventure.

9. The Monday Morning Work Podcast — I’ve found that I’m always more excited when I start the week with a good conversation. So I’d like to start hosting a live podcast each Monday morning — 15 to 30 minutes long — about doing work and getting inspired. Each podcast would be built around a single conversation.

10. The College Graduate’s Guide to Getting a Job — I really want to help people who are about to go through early career decisions. I’d love to start by helping walk students through the basic career steps — how to network, how to build a portfolio site, how to do better interviews — in an online class.

11. The “How Can I Help?” sessions — A block of time each week in which I make myself available via phone to early career journalists (and other young people) to help in whatever way I can — from career advice to resume help.
 

Stuff That Would Be Awesome But That I’d Need Lots of Help On.

 
12. “30 Conversations” — One of the things that I loved about Stry.us was that we gave people who otherwise wouldn’t have a say the opportunity to get their voice heard. I’d love to have 30 conversations with Americans in the days leading up to a big event — i.e. an election — about the issues that are on our minds.

Dayquil13. The I’m On Dayquil Gmail hack —> When I get sick, I go straight to Dayquil, and I get a little loopy on those orange pills. But I still try to send out email and do work when I’m sick. I really need a Gmail hack so that I can add something to my email signature when I’m on Dayquil, something that says, “Dan’s sick and on Dayquil. If this email makes less sense than usual, that’s the reason why.”

14. Dog and their Owners, Losing Weight Together: A reality show — I think that done right, reality shows can produce some really amazing stories. This would be one about dogs and their owners, losing weight together. It’d be a show about companionship, a show about trust — and a show that inspires. Done right, it’d tell some amazing stories about Americans and the role that pets play in our lives. Some reality shows are trashy, but I think this could really break the mold — again, if done with care.

15. ReadLocally.com — A site featuring great, original long-form journalism produced for specific local communities. It’d be for newsrooms at the intersection of hyper-local and long-form — think projects like Stry.us for Springfield.

16. TravelGoesWrong.com (or: WhenTravelGoesWrong.com) — A site devoted to first-person testimonials about horrifyingly bad travel experiences.

17. The Big Book of Sleep — For as long as I can remember, I’ve been obsessed with sleep. What most people don’t realize is that sleep is a multi-billion dollar industry in this country. That includes the money spent on beds, sleep aids and sleep-related research. And if you count work hours lost to exhaustion, I bet the number would be several billion dollars higher. I’d love to write a book on the industry and how important sleep has become in America.
 

Stuff That’s Probably Never Going To Happen

 
18. The Plus-1 Network — A small email listserv for young professionals who love going to weddings. When someone on the listserv needs someone awesome to come along as a plus-1 to a wedding, the listserv would step up.

19. ThisFuckingJob.com — A site devoted to helping people escape cubicle life and find meaning from their work. Also: The most memorable name of any domain I’ve ever purchased.

20. TV Dinners That Were On TV — A website featuring recipes that you saw your favorite characters make on TV. Kevin’s mom on “The Wonder Years” and Betty on “The Flintstones” always seemed to be cooking up awesome dishes, and here, we’d try to figure out how to make them.

21. Body By Thin Mints — A few months ago, I made my dad a joke T-shirt with the slogan “Body By Thin Mints” on it. He wears it everywhere. I’d love to turn this into a line of joke clothing for fellow Girl Scout cookie lovers, but I’d also like to not get sued by the Girl Scouts.

22. UsuallyAlways — Last year, a friend caught me responding a question of hers with the phrase, “Usually always.” I liked how it sounded, and I’ve decided: If I ever start a production company, Usually Always will be its name. Of course, first I have to figure out what the hell “usually always” means. (Also, I need to learn what a production company does.)

23. Start my own community newspaper — I’m not sure why I don’t see young career journalists trying this, actually. Go to a small town. Buy a paper — they’re selling for almost nothing. And see if you and small team of really dedicated young people can experiment and hustle your way to success. With a really amazing team on board, I might consider this. But after Stry.us, I also know how crazy you have to be to attempt something like this.

24. Why Choose News! —> A list of reasons why people should read news sites every day. The entire idea is based around one fake poster I made earlier this year. (See right.)

25. SeeDanGo.com — A site dedicated to my personal travels — you know, once I make the first billion and dedicate my life to world traveling. :-)

So that’s what I’ve got. Maybe there’s something on here you’d like to work with me on? Shoot me an email or a tweet.

Maybe there’s something you’d like to steal for yourself? That’s cool, too.

Because here’s what I know: Ideas are only worth so much. Execution’s really what matters.

Photo of the lightbulb via here. Indecisiveness via here. Dayquil via here.

The September Edition of The Awesome File.

LOVE

Every month, I put together a list of 10 things to inspire you to do better work. This is The Awesome File.

Inside this month’s Awesome File: Reality checks! Great stories! Serendipity! And a guide to getting $15,000 in free travel!

Read on:

1. READ: ‘Do Not Ask What Good We Do.’

I’ll start this month’s Awesome File with a fantastic, topical — but slightly depressing read. It’s called Do Not Ask What Good We Do, and it’s an inside look at the House of Representatives from 2010 to 2012. The reporting takes readers inside the screwed up world of Congress, where our elected officials are too busy fighting to actually get anything done. Read it and you’ll realize: Our political system really needs a kick in the pants.

2. CONSIDER: ‘Why You Can’t Be Anything You Want To Be’

Maybe a blog post like this could wake Congress up. “Why You Can’t Be Anything You Want To Be” is a call to action. Simply, it says:

We started to emphasize passion over discipline. Dreaming over doing. Positivity over pragmatism. And the end result was we became people convinced we get to do whatever we want, even if nobody wants it and even if we’re not particularly qualified to do it.

And then it goes on to explain what our priorities really should be. (A hint: Building and doing come first.) Read it and get inspired.

3. LEARN: ‘The Writing Class You Never Had’

This also might help. It’s a fantastic primer on how to write — the right way. When you’re doing it right, you’re starting too soon, you’re getting in over you’re head, and you’re figuring it out as you go. Great writing, you’ll learn, starts with screwing things up.

4. WATCH: A Great Product Pitch

When you learn how to write well, you’ll start to tell great stories. And anyone can tell great stories. Here’s proof: This is the product video for Do, a new productivity app. It’s as good — and as funny — a story as you’ll see all day.

5. REINVENT: Reworking Your Resume

Great writing and storytelling can come in so many forms, I believe. It can come in the form of books or blogs or product videos — or even in the form of a great resume. 99U shows off a few highly original and unusual resumes that tell a great story. How do you get hired in this economy? Tell a great story and present it in a way that no employer can forget.

6. GET OUT THERE: ‘Manufacturing Serendipity’

It won’t hurt, either, to get out and do some networking. The great Rand Fishkin explains how networking really works in this blog post. I can vouch for his methods myself. Get out, meet a lot of people, listen well and connect often. Repeat over and over. Eventually, if you’re doing awesome work, you’ll start to meet the people who can help get you over the top.

7. LISTEN: To Yourself, Especially

And this advice is also crucial: Listen to yourself.

“‘What should I be doing now?’ is a question I get a lot from people in their 20s. The answer is that you should be respecting yourself as you learn about yourself. You should give yourself the space to do anything and then look closely to see what you enjoy. You do not need to get paid for what you enjoy, but you need to find a way to commit to what you enjoy, and then use that as a foundation to grow your adult life.”

Amen to that.

8. HUSTLE: The Burger Delivery Website

Your 20s are also a fantastic time to hustle. Here’s my favorite recent example of hustle: It’s a website that will deliver a burger to anyone in San Francisco for only $10. It uses existing tools and a cheap website to deliver a really cool and simple product idea. I love this, and I think more people should steal an idea like this.

9. TRAVEL: The Credit Card Challenge

Speaking of hustle: Chris Guillebeau is a notorious for refusing to conform to traditional ideas. This month, he’s posted his Frequent Flyer Challenge, in which he’s applying to dozens of credit cards to earn $15,000 in free travel. And once you’ve gotten those miles, consider flying into these airports. Just make sure you get the perfect seat for landing.

10. STAND UP: Soledad O’Brien’s Awesome Interview

I close The Awesome File with this: a CNN interview from Soledad O’Brien in which she commits a seriously awesome act of journalism on air. Just watch.

That’s it for this month’s The Awesome File. Got something you’d like to share for next month’s edition? Tweet at me with your suggestions.

That awesome photo at top comes via Javier Delgado.

Run Your Own Race.

Kelly Fogarty

“At 25, if I was sitting at this desk speaking with you, as pompous as the things I have to say are now, they would be millions of times more pompous and inappropriate.” — Scott Avett

 
I’m 25, and it feels weird to say that. I haven’t been quite sure what 25 means — it doesn’t have the significance that turning 13, or 18, or 21 had for me — but it definitely means something.

And then I read something that really captured the experience of 25 for me:

“At 25, you will feel drastically more mature than some people you know, embarrassingly less put-together than others, and acutely aware of these imbalances in lifestyle, career, and consciousness between you and the friends you used to feel absolutely in sync with … Your 20s is supposed to be a time of rapid growth and development in every area of your everything, but we don’t always — in fact, rarely ever — evolve along the same timeline. And so we lose pace with each other.”

And that’s it! I have friends who are 25 and who own their own home and are married. I have friends who are 25 and who have kids. I have friends who are 25 and have graduated from law school, and I have friends who are 25 and taking the LSATs. I have friends who are 25 and who have started their own companies. I have friends who are 25 and who are permanently unemployed and live with their parents.

It’s weird to think about that, too. Some of these friends I’ve known since I preschool. We grew up together. We went through all the same life stages together. When one of us took the SATs, we all took the SATs. When one of us was getting internships or summer jobs, we all were going through it.

Then we graduated, and we all went different directions.

When I think about my friends at 25, I think about a 400-meter race. When you watch that race, each of the runners starts at a different point on the track. At first, it’s tough to tell who’s going really fast and really slow. The curve screws up your perspective.

It’s not until the straightaway that everything comes into focus.

I get jealous, sometimes, when I see 25 year olds who are way ahead of where I am. I get competitive. How’d that person pull off a book deal at 25? How’d they get a movie done? How’d they make their first million already?

But then I remember that this isn’t a 400-meter race. We’re not all shooting for the same end goal.

We’re all on different paths. We’re all running our own races at our own speeds.

It’s tough to tell where each of us is going now. It’s only with time — a decade, maybe more — that we’ll start to understand where we’ve been going.

In the meantime, what really matters is that we keep going. We keep putting one foot in front of the other.

It’s not easy being 25. But the road ahead doesn’t get easier. Stop worrying about what everybody else is doing and focus on what you’re doing.

I’m 25, and I’m pledging today to run my own race.

That photo of runners via.

Go Chasing Waterfalls.

Waterfall near Ballachulish

“Don’t go chasing waterfalls / Please stick to the rivers and the lakes that you’re used to / I know that you’re gonna have it your way or nothing it all / But I think you’re moving too fast.” — TLC

 
With all due respect to the wise women of TLC:

Screw that.

This is the time to go chasing those big dreams in your life — those waterfalls way off in the distance. I don’t care if you’re 21 or 31 or 81. This is the time you have right now. This is all the time you know you have.

This is when things get done.

I remember when I started Stry.us. I told myself: I’m 23. I’m young, I’m without debt, and I don’t have a family. If there’s a time to try something crazy, it’s now.

The idea for Stry.us lingered. I thought about it all the time. It didn’t let go.

I knew I had to face up to it.

I tell other young people the same thing: Right now, while you’re free of responsibility, this is the time to do something big. If it scares you, that’s a good thing. Fear’s often the way you know something is worth doing.

But I’m also starting to see people of all ages — and with all types of real responsibility — making big leaps. I see them chasing opportunity when it presents itself. I seem them refusing to idle.

Great things come with great ambition — and great hustle, and great tribes, and great skills, and great luck, and great passion.

This is me giving you permission to go screw things up. To try crazy things. Yeah, things will get weird along the way. It happens to all of us.

Keep going. Dream big.

Chase your waterfalls.

That shot of waterfalls come via Peter Hunter.

Anthony’s Lesson: Onward, We Go.

“If I’ve gotta make it, I’ll make it.” — Anthony Tryba

 
I called Anthony last night. I first met him two years ago in Biloxi. He said he had a Katrina story to tell me.

Did he ever.

Anthony rode out Katrina on his roof, a few hundred yards from the Gulf of Mexico, clutching the branches of a tree. There is no logical reason why Anthony survived. One of the deadliest natural disasters in recorded history passed through his town, and he rode it out on his roof.

His home flooded. Everything he had was taken from him.

Everything but his life.

So with Hurricane Isaac passing over the Gulf Coast last night, I called Anthony to say hello. I was worried about him. He picked up on the fourth ring. No, he told me, he wasn’t evacuating. If there was a worry on his mind, it was that the power would go out and all the TV dinners in his freezer would go bad.

He reminded me not to worry. I asked him if he was scared. Nah, he told me. “If I’ve gotta make it, I’ll make it.”

I think about Anthony’s story sometimes. I think about it on my worst days, the days when I’m frustrated. I think about Biloxi, and I think about Joplin. I think about a story I wrote many years back on Herman Boone, the “Remember the Titans” coach.

I think about the things that have happened to these men and women on their worst days.

They have seen things, felt things, heard things that I hope to never feel. They have felt pain that I hope to never feel.

My worst day doesn’t come close.

Neither does yours, I hope.

I know this: We all struggle with work. We all have bad days.

But we all need stories like Anthony’s. We need reminders of just how bad things are elsewhere, and how lucky we are to have the opportunity to live these lives and do this work. We need reminders that all of this can be taken from us at any moment. We need perspective. Our chaos and struggle is almost always minor. In a few hours, the anger or the frustration often fades.

Right now, Anthony Tryba is riding out another hurricane in Biloxi, Miss. I do not know how he finds the courage to go on. But he does.

We must too.

Onward, we go. For Anthony. For the Anthonys in your life.

For all of us.

Want To Start Doing Better Work? Set A Schedule.

“Decision is power.” — Tony Robbins

 
I’ve kept a private collection of writings for the past two years. I was fishing through that collection the other day when I found something that surprised me. A year ago this month, as I headed out to start my fellowship at RJI, I wrote this:

“Dad’s been asking me about what my schedule will look like at Mizzou. It’s something I’ve been thinking about, too. I know I want to get up early. I want to hit the phones. I want to write. I want to study. I want to read. I want to find time to be normal, to unwind, to exercise. But an exact schedule? I don’t know yet. I’ll have to decide soon, though.”

It’s funny to imagine now. A year ago, I didn’t have a schedule.

I woke up… whenever. I worked… whenever.

I was, in one word: Unspeakablylazyohmygodwasthatreallyme?

This was the single biggest mistake I made after I left Biloxi. I stopped sticking to a routine. I stopped waking up at a specific time. I stopped having a plan.

I started waiting for things to happen, instead of making things happen.

I stopped doing the work every single day — and the work has to get done every single day.

I’m telling you right now: Don’t be this guy.

Everyone can do great work. But first, you must start with this: By creating routine.

At a normal job, routine often feels like death. It sucks the life out of you.

But when you’re building or creating something, routine gives you essential structure. Studies show that if you give yourself a routine, your body starts to learn when it’s time to work. And by keeping a sleep schedule, your body learns how to recover for the next day’s work.

When you get off that routine, your body gets confused.

Ever been on vacation for a few days and then tried to return to work? That feeling — that struggle — is what happens when you lose your work routine. It can take days to get back into the flow of work.

Our bodies demand that flow — and demand that we stay in it.

The hard truth is that work does not just happen by accident. It cannot happen whenever you feel like making it happen. If you’re just sitting around waiting for inspiration, you will be sitting a long time.

You have to commit to the work. You have to make the choice to build a structure for yourself. A wake-up time. A bed time. A plan for the day.

You have to build the structure on which great work happens.

There’s a section in Andre Agassi’s great autobiography, “Open,” that I really loved. He’s talking about losing his focus and slipping in the rankings. He makes a choice. It’s time to change. He writes:

“And yet. Our best intentions are often thwarted by external forces – forces that we ourselves set in motion long ago. Decisions, especially bad ones, create their own kind of momentum, and momentum can be a bitch to stop. Even when we vow to change, even when we sorrow and atone for our mistakes, the momentum of the past keeps carrying us down the wrong road. Momentum rules the world. Momentum says: Hold on, not so fast, I’m still running things here. As a verse in a Greek poem goes: “The minds of the everlasting gods are not changed suddenly.””

This is the reason why New Year’s resolutions are so easily broken. A simple pledge one day is just the start of change. If intention and repeated effort aren’t paired together, the result is often failure.

The decision is yours. Change does not merely happen. It starts by creating a schedule and creating a plan. It starts by creating a platform on which work can get done.

It starts by committing — to that schedule, to work.

Don’t go at half speed. Don’t waste time before starting.

The sooner you get a plan in motion, the sooner the real work can begin.

That alarm clock photo comes via @juliaworthy134.

What Would You Say You Do Here?

“Life. It’s the stories you tell.” — Eric Garland

 
There’s a thing that any entrepreneur needs to learn how to do in his/her career — if he/she wants to be a successful entrepreneur, that is.

Make the pitch.

You’re at a conference. You’re at an event. You find yourself seated next to Bill Gates on an airplane.

You’ve been working on something. Maybe it’s a business. Maybe it’s your career.

You have a really short window of time to make an impression, because here comes a big question:

“What would you say you do here?”

This is where you need to avoid your instincts. This isn’t the time to dish out a job title. You’re not talking to HR. You’ve got Bill Gates next to you!

You’ve been given a tiny window to wow him with your story.

But this situation isn’t just limited to people pitching a company or a product. Every single person needs to figure out their story — and how to pitch it.

So what’s your story? It’s a combination of your work and your passion. We need a little taste of what it is you make/build/do and a lot of why you do it. Your story is the thing that tells us why you’re great, and why we need to pay attention.

Take Sam Jones of Formation Media. Here’s his story:

I’ve met Sam several times and each time I’ve been at an event with him I’ve heard his opening line, “My name is Sam Jones. I buy dead magazines.” He gets a stare every time. You can’t help but lean forward and want to hear what the next line is. He’s a master. He waits for a brief moment and lets the suspense build. He knows your next line in advance, “Excuse me? You do what?”

And once he’s hooked you, he gets into the story, explaining how he does what he does and who he works with.

When I work with young reporters, I ask them how they’re pitching themselves for jobs. There are thousands of young reporters out there applying to the same small pool of jobs. To get one, you’ve got to stand out.

I encourage reporters to pitch themselves differently. Let everyone else send the standard cover letter. Instead, tell me: What do you do?

I build great communities around stories.

I use data to tell great stories.

I listen, I learn — and then I share with my readers.

Something like that can stand out. And when you brand it across your platforms — on your blog, your Twitter bio, your resume — it really drives the point home.

What you’ll learn is that it’s surprisingly easy to stand out. The masses are all doing the same thing. Even taking a few steps out of the mainstream will get you noticed.

Then it’s just a matter of doing the work to establish yourself as someone truly different.

If you get on that plane with Bill Gates, here’s all I ask: Don’t tell him your job title. Tell him what you’re working on. Tell him why you’re passionate about it.

Tell him a great story.

It won’t be hard to do. After all, it’s your story.

Success Is….

“Success is never owned, it’s only rented; and whether you win or lose, the rent is still due every day.” — Rory Vaden

 
Success isn’t an easy thing to define. It is — at best — elusive. You set a goal, and then when you get there, you find that the goalposts have moved. Your definition of it has changed.

Still, I’m finding on a day-to-day basis that there are ways to measure success — and they’re not quite what you might expect.

Success is…

Taking the first step.

…Getting to unexpected places and knowing how to find your way out.

…That smile when you mention what you do.

…Surprising yourself with answers you didn’t know you knew and lessons you didn’t realize you’d learned.

…Being willing to do work every day.

Finding your focus.

Defining your greatness.

…A to-do list that’s been finished off and loaded up again for the next day.

…Loving something and giving everything to it.

…Staying in over your head without fear of eventually going under.

Finishing what you start.

Most of all, success is often unexpected — even when you’ve been chasing it all along.

That gold medal at the top comes via @johnphotography.