There’s a great story in The New Yorker this week about two Google engineers, Sanjay and Jeff, and their unusual work partnership. It’s a wonderful story — and a fantastic reminder of how working with the right people can lead to unexpected results. Do give it a read.
Beware The Silver Bullet Metric.
A few years ago, I wrote about one of the best pieces of advice I got from my old boss, Dao Nguyen:
I’ve learned a lot from Dao over the years. But one sentence in there really drives home Dao’s biggest message: “Anyone who just optimizes to one metric is going to eventually have a problem.”
What we’ve learned with newsletters is that there is no “silver bullet” metric. If you try to optimize your email for open rate, you’ll try to game the system with headlines that entice subscribers to click. (Case in point: “You’re Fired.”) But if you overpromise and underdeliver, you’ll lose subscribers in the long run. If you try to optimize for clicks, you’ll use bold colors and buttons. It’ll work well at first — but readers will learn to tune them out. There are dozens of other metrics out there for email. And what Dao’s taught me is true: If you focus all of your energy on a single metric, in the long run, you’ll fail.
What I’ve recently learned is that there’s actually a law that explains exactly this! It’s called Goodhart’s Law, and it has one key rule: “When a measure becomes a target, it ceases to be a good measure.” Or as NPR’s Planet Money put it in a fantastic recent episode: “Be careful what you measure because your employees are going to make it happen.” They may break some rules to hit their assigned goal. They may actually make things worse, from a big picture perspective, to reach their target. But Goodhart’s Law suggests that if they have that silver bullet metric in mind, they will find a way to hit it.
Listen to the whole “Planet Money” episode — it’s a fantastic look into how things can go wrong at the office.
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That photo, of an old GE voltmeter, comes via Thomas Kelley and Unsplash.
I Am 31 Years Old. This Is What I Believe.
I am 31 years old, but I know I’m not too old to try something new. It was a year ago, right around Thanksgiving, when Sally made an incredibly brave choice: After nearly a decade in social work, she decided she wanted to go back to school to pursue a new career in nursing. We talked about the sacrifices she’d have to make to become a nurse, the work she’d have to put in. But we both knew: If she didn’t do this now, she might never get the chance again.
In January, Sally started taking classes at a community college in the city. It hasn’t been easy. There was a stretch those first few weeks where she’d come home every other night in tears. “Can I do this?” she’d ask me. “Should I drop this class?” But she always kept at it. I’ve watched her grow at school: making new friends, forming study groups, going to office hours and study halls, and taking notes until her hands hurt. She’s made more than 6,000 flash cards this year — I’ve got the Amazon order history to prove it. But my greatest joy has been those nights when Sally’s asked me to stay up late to stay with her to study, and I’ve asked her about something on one of those note cards, and her face lights up. “Oh my God, so this is so cool…” she’ll say, and then talk for five minutes straight about the human heart or the periodic table or a concept she learned in bio. I’ve known Sally for six years, and we’ve been married for two, but I didn’t know that the woman I married was this hard-working, this tough, this smart. I do now.
A few weeks ago, Sally got into nursing school. She starts in January. I’m so proud of her — of the work she’s put in, of the dream she’s still chasing, of this idea that with a nursing degree and a social work background, she can do even more to help her patients. I know how lucky I am to be married to someone who has the courage to do this. She’s an absolute wonder, and she’s going to be an amazing nurse.
Over the past year, there are certain things I’ve come to believe hold true. I know that my beliefs will continue to change. I know that I will change.
But here, at 31, is what I believe:
You can learn something from everyone. You just have to ask the right questions.
There are going to be moments when you look at former classmates or colleagues and think that they’re ahead of you in their careers. Remember these words: You are not behind. There is no timeline but yours.
Your plan can be complex. But your goal should be simple.
Leadership means being willing to accept blame, even when it’s not your fault, and doling out praise to others, even when you deserve the credit.
If you’re reading, you’re learning. Read more.
New York City can be such a frustrating place to live. But once a month, it still does something that makes me go, “I can’t imagine living anywhere else.”
The staff at LaGuardia Community College deserves so much credit for Sally’s success this year. I’ve been so impressed with the resources — in particular, the study halls for several classes, and the library — that they have for their students. I’ll always be thankful for the support they gave Sally — she couldn’t have done this without them.
Wedding hashtags are out. 2019 will be the year of the shared iCloud wedding album.
Be kind. The world needs more of it.
Commit to making time for something simple in the year ahead. Make a goal to try the crossword every morning, or to invite friends over for a home-cooked dinner ever week, or to see live music once a month. It’s the little things that often make you the happiest.
And one last thing: This year was incredible in so many ways. I got to launch some new products at work. I got to see some of my favorite people in the world get married. I got to drink champagne out of the Stanley Cup. I got to watch my wife take an incredible step in her career. I am so lucky, and thankful, for all of this.
Try It Before You Realize How Hard It Is.
When I was 17, I got an summer internship working at a paper on Nantucket. It didn’t pay much, but the paper was small — there were maybe eight of us, total, putting out a newspaper every Wednesday — and they gave me opportunities to write. For a high school junior, it was a great job.
Being young had its advantages: I was willing to say “yes” to assignments that more veteran reporters would have been wise enough to say “no” to. I pitched a weekly profile on local workers, a new police blotter column, and several big feature stories. It was a lot for one reporter to take on, but I didn’t have enough experience to know better.
But nothing really compared to something my boss, Don, pitched to me. He’d seen a weekly paper in another town that had printed an ambitious special section. They’d dispatched a handful of reporters and photographers, in shifts, to document a single day in their town, and then packaged it all together into a special section on 24 hours in the life of their city.
Don suggested that instead of having a team of reporters and photographers attempt that, I could do it alone. 24 hours, a bunch of stories and original photos — by myself.
No one else on staff would have been dumb enough to agree to that. Of course, I did.
So what happened? That day, I set out with a camera, a notepad, and my RadioShack tape recorder. (It was 2004.) It was a quite the day: I interviewed people all over the island, ate lobster on the beach (for journalism! And also for my first-ever expense report!), and reported a story from a nightclub that wouldn’t legally allow me to enter their premises for another four years. At one point, in the middle of the afternoon, I stopped by the office to hand over a flash drive of photos. I remember one of my co-workers semi-jokingly announcing, “Look! He’s still alive!”
In the end, we turned my package of stories and photos into its own eight-page section of the paper. My bosses were thrilled, and so was I: By trying something that no one else was willing to try, I ended up with my own section of the paper. Not bad for a summer intern!
Naïveté was my secret weapon that summer. I wasn’t scared or nervous or overwhelmed by anything at the paper — just excited to try new things. That mentality got me all sorts of exciting opportunities. Over and over, I tried things because I didn’t know how hard they were supposed to be. Fifteen years later, I’ve learned how hard many of these things really are — but I’m still trying to push for new things anyway.
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That’s a photo I took a few years ago, flying above Nantucket.
Find An Accountability Partner.
A little while back, I wrote about one of my proudest personal success stories: The year I lost 30 pounds. What was my secret that year? It was simple: I had people in my life who held me accountable:
That was the year I started working out a few times a month with a personal trainer. Having someone there to push me and encourage me really helped — I was willing to try workouts that I would never have tried without a workout partner. I also tried harder knowing that someone was watching (and judging!) me. With someone else there for my workouts, I couldn’t be lazy, and I couldn’t quit.
The other thing that helped: Dad and I held each other accountable. I’d text him after my workouts, and he’d text me after mine. If I found out that Dad had gone for a long bike ride or a swim, I knew I needed to make time for the gym, too. One of us couldn’t let up if the other one was still working hard.
My trainer and my dad were what I’ve started calling Accountability Partners. They were there to check up on me, and make sure I was staying on track. If I made a promise, they were there to make sure I kept it.
Up until this year, my Accountability Partners had always been people. But in the last few months, I’ve tried something new to hold myself accountable: Apps.
For workouts, I’ve tried Aaptiv. It’s an app with audio-based workouts for every part of the gym. You pick the level of intensity, length of workout, and type of workout (treadmill, stair climber, elliptical, etc), and Aaptiv suggests a handful of workouts, led by a trainer. I’ve loved the combination of familiarity — a favorite trainer coaching you in your ear — and music. I find that I get a lot more out of each workout when I’ve got someone coaching me through it. Last year, I might have gone to the gym for 20 minutes, felt a little lazy, and have just jogged slowly for a mile or two on the treadmill. This year, having Aaptiv has made sure that I actually put in real work when I’m at the gym.
When it comes to eating well, I’ve experimented with Weight Watchers. I don’t do it for long stretches — a month at a time, max — but it’s helpful in keeping me from wasting calories on unhealthy snacks or desserts. Their app makes it simple to track your meals, and I find that when I’m using the app, I typically drink a little less and eat a little better.
At work, my big weakness is wasting time. (An unfortunate side effect of working on the internet is that you’re always on the internet!) I haven’t found an app I truly love for staying productive, but I have had some success with Forest. You set a timer, and it keeps you from opening a tab and heading to Facebook, YouTube, or the other sites where you might waste a few minutes. When my mind drifts and I go to open a new tab, Forest makes sure I keep my focus.
Nothing is quite as good as a friend or co-worker to hold you accountable. But in certain cases, an app can serve as a pretty good Accountability Partner, and help you do good work.
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That photo of a team supporting each other comes via Unsplash.
Ignore The Wheel. Watch The Board.
The Oshinsky family has been watching a lot of “Wheel of Fortune” lately. The more I watch, the more I realize how much strategy goes into playing “Wheel.”
In particular, I’ve noticed something that nearly all the best players do: They ignore what’s happening on the wheel. As soon as they spin, they turn right back to the board, and try to figure out the puzzle.
“Wheel” is a game full of distractions. There are two hosts (Pat and Vanna), a wheel full of prizes, two other contestants, and a studio audience, not to mention all the lights and cameras. There’s a lot going on — and so many contestants get distracted. Every night, there’s a contestant who’s too busy watching the cash and prizes spin around on the wheel, and when they have to call a letter, they have no idea what to say. They panic and miss.
The secret is simple, though: Just keep watching the board. It doesn’t matter what the wheel lands on — Pat always calls out the dollar value anyway. The three or four seconds when the wheel is spinning is time when you could be solving the puzzle in your own head.
It’s so easy — whether you’re on “Wheel” or at work — to take your eyes off the ultimate goal. Much of what’s happening around you is a distraction. You have to keep asking yourself: What really matters here? Am I focused on the right thing? What does success look like, and am I working on things to help us achieve it?
In other words: Ignore the wheel. Just watch the board.
Here, Read This.
Here’s a fantastic read from Nikki Waller, a Wall Street Journal reporter, who spent a month avoiding exclamation points in her emails. (I’m know I’m guilty of using — and perhaps overusing — those !!!’s and :-)’s in my emails, but they do such a good job of communicating tone!)
In the piece, Waller writes:
“Not using exclamation points felt somewhat less than authentic for me. I’m enthusiastic by nature, and when some long-running projects hit rough patches during the month, I suspected warmer, more chirpy messages would have lightened up some requests. Then again, I liked not having to apologize for asking people to get things done. When a new manager joined a team that works closely with mine, I worried my pleasant though clipped emails gave the impression that I was clinically depressed or at best in need of coffee.”
Give the whole thing a read. It’s a great way to think about the way we communicate at work.
>> She’s Not Mad. She’s Just Not Using Exclamation Points. | Wall Street Journal
You Can Learn Something From Everyone.
The next time you meet someone new, try this: Assume they have something they can teach you.
It could be a coffee with a new acquaintance, a big meeting at the office with several co-workers, or a casual chat at a cocktail party. No matter who they are, or what they do, make that simple assumption: They know something you don’t, but they’d be happy to tell you more about it — if only you asked!
What happens when you meet someone and you’re curious to learn more from them?
1) You ask more questions.
2) You listen more closely.
3) You end up building deeper relationships with them — and perhaps sparking the types of conversations that can lead to new ideas and initiatives.
Just that one shift in perspective — this new person has something to teach me! — can change the way you approach a conversation. It can put you in a mindset where you’re curious to learn.
I know I’m sometimes guilty of shutting myself off from conversation before one even starts. I do it for all sorts of reasons: I’m busy, I’m tired, or I’m just disinterested. Sometimes, on my worst days, I’ll sit in on a meeting and think, “I know more than these people.” That’s always a mistake — I’ve eliminated the chance of learning something right from the start.
Instead, keep that open mindset. Ask lots of questions, and be willing to challenge yourself and your own beliefs. You never know when you’re going to meet someone who might teach you something new.
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That photo of a dog with big ears — the better for listening, obviously — comes via Kyle Smith and Unsplash.
Do The Damn Thing, Dan.
I’ve been using this to-do app, TeuxDeux, for seven or eight years now. I swear by it. Everything that I need to do during the day, from attending weekly meetings to running an errand, goes in TeuxDeux. If I’m on the go and I suddenly remember that I need to follow up with someone or take care of a task, I add it to TeuxDeux. As long as it’s on my list, I won’t forget to do it.
But the issue isn’t always forgetting to do certain tasks. Sometimes, I see a task and realize that it’s going to take some time, or put me in a situation where I have to have an uncomfortable conversation with a colleague, and I tell myself, “Maybe I’ll save this for tomorrow. I’ll be in a better space to handle this then.”
The nice thing about TeuxDeux is that if you don’t cross something off the list, it just moves on to the next day, ready to be crossed off.
The bad thing is: If you procrastinate enough, you show up for work on Monday and see a half-dozen of those “Maybe tomorrow!” kind of tasks piling up on your to-do list.
I’ve finally had enough of those days. I need to hold myself accountable and make time to cross these things off my list. So I’m starting a new routine: I’ve added a twice-monthly block of time specifically designated for these types of tasks. I’m calling it DTDT Time: Do The Damn Thing Time. (It needs a better name, but it works for now.)
It’s a 90-minute block, every Tuesday — when things tend to be a little calmer around the office — to make sure I take care of those lingering to-dos. If I’ve been putting something off, well, it’s time to finally take it on. It does me no good to drag my feet on these. I’ve just got to do the damn thing — and hopefully, with this new routine, I’ll be making the time to do just that.
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That image of TeuxDeux comes via their blog.
Be Wrong More Often.
Most of my ideas are bad. Recently, I started a notebook that I’ve been filling exclusively with bad ideas: TV shows that should never get made, apps that should never be launched, products that should never be spoken of to another human being. It’s humbling to add another bad idea to the notebook. For every 100 ideas I have, 70 are incredibly bad, 20 are acceptably terrible, and maybe — if I’m lucky — 10 are decent enough to do something with.
And I think that’s a pretty good success rate.
In my time at BuzzFeed, I learned that it was OK to have ideas that didn’t work out. There was so much that we did at BuzzFeed that worked, and worked incredibly well. But for every launch that grew into something big, there were dozens of ideas that failed: BuzzFeed University (a program to get ad agencies to create their own BuzzFeed sponsored content), Star.me (a collaborative social media site that was a cross between BuzzFeed and Giphy), or Fre.sh (a leaderboard for the internet). These were the kinds of projects that, as Jonah Peretti wrote in a 2013 memo to the staff, “don’t distract from the core and have the potential to be much bigger in the medium term future.” They weren’t, but that didn’t matter. As the internet mantra goes: We failed fast, and often.
But here’s something I didn’t always understand about that saying: It’s not just about trying lots of things and seeing what sticks. The hard part is reminding yourself that it’s OK to be wrong.
I’ve never met anyone who liked being wrong. But I’ve met some who have accepted it as part of the process. You come up with ideas, or you test out a new theory, and it doesn’t work out. Then you have to admit to yourself and to your team that the thing you believed in isn’t worth pursuing anymore, or that you need to change course. (Sometimes, even when it’s painful, you’ll even have to admit to a colleague: “Yes, you were right.”) The most productive people I know have these conversations on a monthly basis — or sometimes, weekly.
In other words: If you’re doing things right, you’ll often be wrong.
It’s not easy to admit that your ideas aren’t great. It’s not easy to admit that you were wrong. It’s not easy to kill your darlings.
But it’s part of the process: Come up with lots of ideas, pick your favorites, and be willing to be wrong. Don’t get discouraged: Just because you were wrong before doesn’t mean you’ll be wrong forever. The great ideas will come soon enough.
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That photo of a stop symbol comes via Kai Pilger and Unsplash.