inspiration comes from strange places | danoshinsky.com

02/03/2017

Ask, Listen, Learn, Decide. (The Tevye Theory Of Leadership.)

Can we talk about “Fiddler on the Roof” for a second?

I love “Fiddler.” I love the music, and I love the story.[1. I especially love the Lin-Manuel Miranda version of “To Life”, but that’s for another day.] And as I grow into a leadership role at my office, I’ve been thinking a lot about the main character of Tevye, and how his role in “Fiddler” has partly inspired the way I try to make decisions at work.

If you’ve never seen “Fiddler,” here’s the 15-second version: It’s the story of a humble milkman (Tevye), trying to lead his family and his Jewish community through a period of huge upheaval in Russia at the turn of the 20th century. Over the course of the story, Tevye’s homeland rejects him for his religious beliefs; his daughters grow older and marry, but not to the men he’d once envisioned for them; and his family is uprooted from their home. It’s a fascinating — and heartbreaking — story.[2. For Jewish families like mine, watching “Fiddler” can feel like watching a biography of our ancestors.]

Lately, though, I’ve been thinking a lot about Tevye’s role in “Fiddler” story — specifically, the way Tevye adapts to the realignments happening around him. As his world changes, Tevye deals with every new issue by moving through the same four steps:

1) Ask — Tevye asks a lot of questions, seeking to understand the “why” behind changes that affect him.

2) Listen — He listens carefully to what the people he trusts most (his family, his fellow villagers, even some Russian officials) tell him.

3) Learn — He’s receptive to a variety of viewpoints, and willing to accept ideas that aren’t his own. He challenges himself to see things through other people’s eyes.

4) Decide — He tries to make the best decisions he can with the information he’s been given.

And by using the same method for every major change — ask, listen, learn, decide — Tevye consistently makes good decisions. He surrounds himself with people who support him, but who are also willing to challenge him. And Tevye has the humility to understand that by listening to those perspectives, he can push himself towards the best possible decision. In his family, the decisions are always ultimately his, but Tevye never makes a decision without going through that decision-making process first.

All of this matters when you’re making decisions as a leader in your workplace. You have to surround yourself with smart people who are willing to confront you with hard truths. On a team, dissent and disagreement can be a good thing — as long as you’re willing to recognize that you don’t have all the answers. Together, the team can always get to a better solution than you will alone.

The next time you watch “Fiddler,” watch it with Tevye’s process in mind. I think you’ll be impressed at how such a humble character can show such wisdom as a leader.

———

That photo of a “Fiddler” playbill was taken by Deb Nystrom and used here thanks to a Creative Commons license.

01/24/201701/24/2017

Look Up.

the morning 6 train

I’ve lived in New York City for four years, and in those four years, I don’t believe I’ve ever gone all Tom Friedman and written a post in which I take a tiny public transportation experience and make it into a big thing.

That, sadly, ends today.

So with apologies to the Times’s op-ed page, here’s a story:

I’m riding the subway down to work this morning, and the arrival board on the downtown 6 train has one word on it: “Delay.” I wait for a few minutes, but the subway still hasn’t arrived.

And then a voice comes over the loudspeaker: There’s a sick passenger on the train one stop away, and it’s not moving. If you want to go downtown, please go to the other side of the tracks, take a 6 uptown one stop, and then take an express train back downtown.

It’s annoying. But it is what it is.

So I start walking to the uptown platform, and a handful of people are walking there, too. But everybody else on the platform is just standing there.

The voice comes over again to repeat the message, but most people still aren’t moving.

I get to the other side of the tracks, and I look back at the downtown platform. There must be a hundred people still standing there, completely oblivious to the message from the loudspeaker. I look up and down the platform. Everyone’s in their own world, listening to something via headphones, or loudly locked in conversation with someone else. The trains aren’t moving, and they’re too busy to even notice.

Now here’s where Tom Friedman would make a profound statement about the state of the world based on that one story, and since I’m already this deep into my anecdote, here goes:

We all have ways of building little bubbles for ourselves, and shutting the rest of the world out. You throw on headphones. You hide in our offices, doors closed, or in corners of the building where you won’t be bothered. You tell yourself that you need the quiet, or you need to be productive. You need to get away.

But here’s the downside: That leaves you isolated. You miss out on the things happening all around you — sometimes little, sometimes big and obvious.

I used to laugh about a manager at my office who was infamous for a leadership style called Management By Walking Around. It seemed like such an odd way to lead. But I’m starting to see the benefits. Being visible and keeping your eyes open exposes you to what’s happening around you — at least at the surface level. It opens the door to serendipitous conversations, and as a manager, it’s certainly not a bad thing to be a noticeable presence around the building.

But first you have to open your eyes and ears. Things are happening all around you — it’s up to you to decide if you want to pay them notice.

———

That’s a photo of my subway platform, taken by yours truly.

12/25/2016

This Behind-The-Scenes Video Of The ‘SNL’ Crew Tearing Down A Set In Two Minutes Is Absolutely Fascinating.

I love learning about the way other people work — not just what they do during their day, but how they do it. A few years ago, I remember grabbing a burrito at Chipotle late in the afternoon, in the dead time between the lunch rush and dinner. The manager was training a team of new hires how to move customers through the line. The new hires were taking a full minute to get a customer from “Hi, what would you like to order?” to the cashier. The manager wanted them to get it down to 22 seconds. He explained that if there were a dozen people in line, serving a customer in 22 seconds meant that last person in line would be paying for their burrito in a little over 4 minutes. At their current pace, that last customer wouldn’t pay for 12 minutes — and would probably abandon the line for another lunch option long before then.

So I watched as the manager trained each member of the team in ways to shave seconds off of every step of the burrito-making process. The manager kept driving home this message: One person’s work impacts the success of everyone else on the team. It was fascinating to watch.

Which brings me to this video that the “Saturday Night Live” YouTube channel posted a few days ago. Watching the “SNL” crew tear down an entire set in two minutes, it’s impossible not to be impressed by the way everything moves. Four seconds after the actors finish saying, “Live from New York, it’s Saturday Night!”, the crew is already on stage dismantling the set. Then the crew starts dismantling the walls of the set — a set, I should say, that was built specifically to be assembled and dismantled as quickly as possible. And all along, you hear the voice of the director, imploring his team to get the stage clear. We have a family friend who likes to say, “Don’t rush, but hurry up” — and that’s exactly what the director is conveying here.

In less than two minutes, the “SNL” crew manages to make everything on set — the actors, the walls, the fake fireplace, the carpeting — disappear, and those of us watching at home on TV never notice it at all. It’s an impressive bit of teamwork. I don’t know how they move so fast or stay so calm, but they do. I’d watch an entire “SNL” episode just of what happens behind the scenes — I’d love to know more about how their crew trains for the live show. There’s a lot to learn from a team like this.

12/15/201610/24/2020

The One Thing You Can Control Is The Way You Work.

Imagine for a second that you’re a kid again, and you’re fast. You’re really fast. You’re the fastest kid on your block. The fastest guy in your neighborhood. The fastest guy in your school. When you run, everyone else spends a lot of time looking at your backside as you pull away. You don’t run as much as you glide, effortlessly, as though you were born to do this one thing. In a way, you were. For you, running is effortless. You’re the fastest guy in every meet you enter. You’re the fastest kid in the county, the state.

You keep running. You start training with coaches whose whole purpose is to help you find ways to run faster. Your speciality is sprinting, a sport where every hundredth of a second matters. You train to shave .01s off your time. Every fraction of a tick is important. Imagine how many ticks in your life have gone by that you didn’t even notice, and now they all matter. You push every day to find ways to get faster. Your times keep getting better and better. You’re now the fastest guy at your university, the fastest guy at every meet, and those meets are full of runners who were the fastest guy on their street and at their school and in their state — until they ran against you. Imagine that for a second: You were faster than all of them.

One day, you go to a national meet, and you find out that you’re the fastest guy in your entire country. You go to bigger meets, and you win those, too. It’s hard to believe, but the results say it’s true: You’re the fastest guy on the entire continent. Imagine that: the fastest guy out of a billion people! You!

And imagine that you’re so fast that you make it here: To the Olympics. It’s 2008, and you’re in a stadium of tangled steel that the Chinese call the Bird’s Nest. You’re running faster than ever. You’re fast enough to make the quarterfinals of your best race, the 200 meter dash, and then the semis, and then the finals. There are almost 100,000 people in the stands to watch you run for a medal. Imagine: You are one of the eight fastest humans in the world, and now you will run to find out if you are the fastest.

You are not.

You are fourth fastest — still impossibly fast by any definition of the word, but no one seems to care, because the guy one lane over turns out to be the fastest man who ever lived. You are fast, but the guy in lane 5 is a tall Jamaican who runs at speeds that scientists said were unthinkable for humans to reach. He passes you less than five seconds into the turn — nearly impossible in the 200 meter! — and by the time you hit the straightaway, for once, you are looking at someone else’s backside. At the 150 meter mark, you could parallel park an SUV — not some rinky dink little thing, but a Cadillac Escalade — in the gap between him and you.

You still finish fourth in an Olympic final, the fourth fastest human in the world. You’re a quarter of a second away from a bronze, which is damn fast. You’re still the fastest guy on your continent, and an Olympian.

But the Jamaican in lane 5 finishes nearly a full second ahead of you. It’s impossible to imagine, but you try anyway: You are this fast, and yet, there is a human who is that much faster than you. The difference in that one second is the difference between you and sports immortality.

That one second is the difference between you and Usain Bolt.

———

I think about that 200 meter race a lot. I remember watching the finals live from my hotel room in Beijing, and I remember watching Usain Bolt pass the runner in lane 6 within steps. I couldn’t believe it then, and re-watching that race recently, I can’t believe it now. Bolt’s speed is unfathomable.

That runner I asked you to imagine? His name is Brian Dzingai, and he’s from Zimbabwe. He was the only African runner to make the 200 meter finals in Beijing. I like to think about the work he must have put in to make it to the Olympics. It must have taken an astonishing amount of work — physically, mentally, emotionally — to reach those starting blocks. I imagine that journey often, from the fastest kid on his street to one of the fastest men in the world. But I cannot imagine what it must have felt like to realize, after always being the fastest in every meet, to realize that there were humans who were actually faster than you.

I’ve written before about the idea of running your own race in life, and I’ll take the analogy a step further here: What I learned from watching that 200 meter race is that you truly cannot control what happens to the runners beside you. You cannot control how tall they are, or how fast they are. (Bolt was taller by a head, and faster by 0.92 seconds.) You cannot control the resources they have — money, training facilities, coaching. (Bolt surely had the better of all three.)

And you cannot control what you, yourself, are born with.

What you can control is this: The way you work. The hours you work. And the intensity with which you work.

Everyone else is going to run their race. You have to accept that you can only run yours.

When I re-watch that race, I always think about Brian Dzingai, and the work he put in to reach those starting blocks. There’s a man who imagined greatness in himself, and put in the work to be great. You can only control the work you do, and Brian Dzingai did just that. His work got him to the Olympics.

Here’s to you, Brian — and everyone else who puts in the work.

———

That photo was taken by photographer Ross Huggett at the 2012 London Games, and is used here thanks to a Creative Commons license and Flickr.

10/28/201610/28/2016

Being A Sports Fan Made Me An Optimist — Even Though My Teams Always Lose.

I love sports. I love my Washington Capitals and Washington Nationals. I love my Missouri Tigers. I love my Maryland Terrapins.

The only thing is: I happen to root for teams that almost never win the big one.

In my lifetime, my teams have combined for one championship: Maryland’s 2002 national title in basketball.

The rest have a history of coming up a little short. The Caps have been to the Stanley Cup finals only once — but never won a title. The Nats have never won a playoff series in their short history. Missouri basketball is one of the winningest teams to never reach a Final Four. Missouri football has made four conference championships games in the last decade, but lost all four.

For some, watching so many teams come up short might make them pessimists. I’m just the opposite. I’m optimistic because my teams still have yet to raise that big trophy.

Watching those teams has given me such wonderful reminders about the things that make great work happen. To have success, you need great, experienced leaders for your team. You need great team members. And you need to be a little lucky — being in the right place at the right time makes the difference, sometimes.

And I’ve been fascinated by the way my teams handle themselves despite pressure from fans and media. When everyone’s telling them, “No, you can’t,” it’s amazing to watch teams show resilience and unity.

Above all: The championships offer a carrot to keep chasing. There’s is always more work to do. There is always room to get better. There is always time to rewrite your own script.

I don’t know if this year is the year for my teams. But I’m optimistic — as always — that success is within our grasp.

———

That photo of the Maryland football team comes via Flickr user dbking and a Creative Commons license.

09/28/2016

Do One Thing Really Well.

Last month, on a road trip back from New England, I had the best pizza of my entire life.

It was at a place called Sally Apizza in New Haven, Connecticut, a restaurant that’s been there since 1938. The pizza was incredible. Everything they did — the crust, the toppings, the sauce — was perfect. Right now, even just thinking about that pizza, I’m trying to figure out if there’s time for me to get on a train and make it to New Haven before Sally’s closes tonight.

Like I said: Their pizza was unbelievably good.

Here’s my favorite part of the Sally’s experience, though: The menu. This is what their entire menu looks like:

You’ll notice something about that menu: Sally’s does not sell the usual Italian fare. They don’t sell salads, or mozzarella sticks, or calzones, or pasta, or any sort of side dishes. They sell pizza, and drinks to go alongside pizza, and nothing else. That’s the way they’ve done it since 1938.

Turns out you can stay in business for 78 years selling only one thing if that one thing is that good.

There’s something to be learned from a place like Sally’s. When I was coming out of college, my skill set was like the menu at a New York diner: I did a little of everything, but nothing particularly well. I had written for print, blogged, edited video and audio, and even gotten into photography. I was OK at everything.

When I tried to figure out the first step in my career, I found myself stuck. I could do a lot of things, but I wasn’t sure what one thing to focus on. I didn’t seem fully qualified for anything.

So for that first job, I applied to everything — and I mean everything.

I applied to jobs as a reporter and editor. I applied to jobs on the radio. I even applied to a job as one of CNN’s new backpack journalists, despite the fact that I’d never been on air.[1. A fun fact: I applied to that CNN job in every single bureau they had, which meant I applied for the same job about six different times in six different cities. I didn’t realize one HR department handled everything, and they grew increasingly more annoyed with me as my applications kept rolling in. Whoops!] I didn’t hear back from anyone, because hiring managers could tell that my experience was a mile wide and an inch deep.

If I could go back, I’d tell myself to focus a little more in college. Yes, it’s good to be well-rounded, but it’s even better to have one killer skill that people can’t ignore.[2. Maybe it’s even connected to whatever weird/fun thing you make on the side!]

I’d tell myself: You can always improve your skill set later, and you can always move from one field to another. But especially for that first job, having a specialty sets you apart.

When it comes to careers, we could all be more like Sally’s Apizza: Do one thing, and it really well.

———

That is a photo of me about to eat all the pizza at Sally’s. (Two of us ate enough pizza for about 6 people, and I’m not embarrassed by that at all.)

09/05/201606/10/2023

Ring That Bell.

Last Monday, my wife emails me an interview with Mel Brooks. The interview has a bit of news: He’s going to do a showing of “Blazing Saddles” at Radio City Music Hall later in the week, and then a Q&A after the movie. We both love Mel and his movies, so I go looking for tickets. They’re a little pricey, and we’re debating whether or not to go. I’m leaning towards going — Mel is 90, he’s a living legend, and you never know if he’ll be back again.

Halfway through our email thread, the news breaks that Gene Wilder has died.

We buy the tickets.

Of course, it was worth the price of admission, and then some. The crowd could not have been more excited — you should have heard the ovation when Wilder’s Waco Kid first showed up on screen. And then Mel Brooks came out on stage and started telling stories, and we all went absolutely crazy.

He told this one that really landed for me. He’s told this story before, so I’ll quote it for accuracy:

At one point in the movie, an old lady in a bonnet says, “Up yours, n—-r.” Brooks recalled asking John Calley, then head of production at Warner Bros., “‘Can we beat the s— out of a little old lady? Can we punch a horse?’ He said to me, ‘If you’re going to go up to the bell, ring it.'”

If you’re going to go up to the bell, ring it. I absolutely LOVE that.

And it explains so much about Mel Brooks. This is a guy who did musical numbers about both the Spanish Inquisition and Nazi Germany. This is a guy who made Frankenstein dance. This is a guy who put a fart scene into a Western.

Yeah, Mel Brooks rang that bell.

If you’re going to go halfway, you might as well go all the way. Mel Brooks taught me that last week, and I’m going to try not to forget it.

———

That’s a (not very good) photo of Mel at Radio City that I took on Thursday. Look closely: There’s a little Jewish guy at the front of the stage. That’s Mel.

06/02/201606/18/2016

What Happens After The Rocket Ship Levels Off?

I can’t believe I’m saying this, but: I completely agree with Simon Cowell on something.

You remember Simon, of course. He was the loud, controversial judge from “American Idol”, and the reason even I tuned in to see that show’s finales.[1. I still stand by my Ruben Studdard vote.]

Anyway, he said something in an interview with the New York Times last weekend that got me thinking about the way we define failure. He was asked about one of his other shows, “X Factor”, and he said:

“I read a book once about Coke and Pepsi and it was called ‘The Other Guy Blinked.’ And we blinked. We thought 12 million [viewers] was bad. Now, I’m thinking, ‘Christ, if I could launch a show with 12 million today, I’d be a hero.’ But we beat ourselves up so much about it and we changed so many things. The show became unrecognizable. I blame myself, but we made crazy decisions. We didn’t treat it like a hit. We treated it as a failure. I wasn’t aware the market had gone down to that level so quickly. I was in this La-La Land head space of 30 or 40 million and I thought 12 million feels terrible.”

That last sentence is the big one. What must it be like to launch a huge TV hit and still feel like a failure?

It makes sense if you think about where he’s coming from. Simon’s first U.S. hit, “American Idol” once drew 38 million viewers for a finale. But then the numbers dropped, and never fully recovered. Here’s what it looked like, according to Billboard:

Even into it’s thirteenth season, the show was still drawing big numbers for finales. But it wasn’t what it had been a decade earlier.

Keep that chart in mind for a second. Now look at this:

That’s a chart that Upworthy, one of the fastest-growing publishers of the decade, showed off publicly in 2014 as they grew from zero to nearly 70 million unique visitors.[2. I’m going to pick on them for a second not because I dislike them — I actually think they’re doing really good work! — but because their last 4 years have been so well documented.]

Now let’s zoom out for a second:

That’s what it looks like when you rely entirely on another entity for success — in this case, Facebook — and then that business changes they way they do business. Facebook changed their algorithm, and Upworthy went from 70 million uniques to 50 million uniques, and kept dropping. Afraid that they could go from 70 million to nothing just as fast as they’d gone from 0 to 70, Upworthy changed their publishing strategy, and then changed it again. Now they’re doing what a lot of media companies — including BuzzFeed, where I work — are doing: Following the lead of distribution channels and hoping that the Facebooks and Snapchats of the world take us all to profitability. We’ll see how that strategy plays out over the next 3-5 years.

But what I’m most interested in is what happens to the people on the inside when a rocket ship like Upworthy starts to level off. That’s where Simon’s quote comes to mind. Read it again:

“We didn’t treat it like a hit. We treated it as a failure. I wasn’t aware the market had gone down to that level so quickly. I was in this La-La Land head space of 30 or 40 million and I thought 12 million feels terrible.”

“American Idol” was a rocket ship, too. It grew from nothing into a national phenomenon. But it didn’t last forever. The numbers dropped, and “Idol” merely became a big and hugely profitable TV show — merely a big and hugely profitable TV show! — not a supernova.

It’s all about perspective, though. What “Idol” built — and “X Factor” did, too — was a huge success, but from the inside, it clearly didn’t feel like that. And when you’re on a rocket ship like “Idol” or Upworthy, or the one I’m still on at BuzzFeed, it’s all about perspective. They’re about understanding that the ride up doesn’t last forever, that leveling off can be a normal course correction, that from where you stand — 12 million viewers, 50 million unique visitors, whatever — you’ve still built something impressive. You might feel like you’re losing ground because you’re not meeting your own expectations, and then you look around and realize where you actually are.

Maybe it’s not the up-up-up ride you thought, but you’ve still reached rarified air.

One last anecdote, from one of my favorite singer-songwriters, Todd Snider. I saw him tell a story once about Hootie and the Blowfish, a band he opened for back in the ‘90s. He talked about how their first album sold 16 million copies. Their second sold 3 million. Their third sold a million. They were a rocket ship that burned out. People called them a failure.

And it’s at this point in the story that Snider said, “Their third album still sold a MILLION copies! Sign me up for that kind of failure!”

It’s worth saying again: After “Idol” started to fail as a show, it still ended up running for 15 years. Simon Cowell launched two more hit shows. Upworthy is one of the biggest publishers in the world. Hootie sold several million albums. Darius Rucker went on to win a Grammy.

Yeah, sign me up for that kind of failure.

———

That photo of a rocket comes via SpaceX and Unsplash.

10/31/201504/11/2016

We Should All Stop Eating Those Sad Desk Lunches.

BuzzFeed’s grown a ton since I started in December 2012 — not just in prestige or influence or monthly UVs, but also in raw size. We had about 175 staffers in New York when I started. Now, we’re so big that we take up two different offices — one across the street from the other.

And we’ve seen a few unexpected side effects of that growth. Here’s one: We don’t have nearly as much space in our canteen to eat lunch in anymore.

When I started, I regularly ate lunch with co-workers from across the company. We talked about what we were working on, and interesting ideas and projects often sprung from those lunches. But as we grew, and as space became as issue, I started eating more and more lunches at my desk. Eventually, it became my daily routine.

And because I started doing the Sad Desk Lunch, everyone on my team started doing it, too.

But a few weeks ago, I noticed one team at BuzzFeed that was still actively eating together — our team focused on content distribution. They’re run by Summer, who happens to be one of our best (and friendliest) managers. I noticed them eating lunch, enjoying conversation with one another, and I realized: My team needed to follow suit.

So on the newsletter team, we’ve made a new rule: On Mondays and Wednesdays, we grab lunch, head to the canteen, and eat together for 20 minutes. It’s a time to bond as a team, and it’s an opportunity to talk about work in an informal setting. Sometimes, you need to get buy-in from team members through a formal meeting or an emailed request. But other times, over a sandwich, you can talk about an idea and actually set some work in motion, and that’s also great! Some of our best ideas — our Dude A Day newsletter, for instance — have come out of those informal lunches.

Collaboration, communication, and a sense of camaraderie. They’re all wonderful things that have come out of a simple act: Eating lunch together.

———

That photo at top comes via Flickr’s Link Humans.

09/25/201504/11/2016

Another Chance To Do Better.

This week marks the end of the Jewish High Holidays. I like the High Holidays for a lot of reasons: You get to see family members that you don’t see every day; you get to feel this connection to an incredible, ancient tradition; and you get to eat a ton of lox. (Mostly, I like the lox.) But the holidays mean something else to me: They’re an opportunity to spend time thinking about the year past — and the year ahead.

When I think back, I first think of the big things I did right: Goals accomplished, projects launched, and little victories that made the past year so special. Then I start thinking of the times where I erred: Failures in communication or execution, or wrongs committed. (There are, sadly, always a lot of these.)

And then I look ahead. And no matter what’s come before, I always remind myself: Next year is a new chance to do a little better. I’ll never be perfect, and I’ll never come close. I will certainly make mistakes. But the goal isn’t perfection: The goal is do a little better than before. If I can do 5 percent better this year, and 5 percent better the next, and 5 percent the year after that…. well, over time, all those 5 percents are going to add up to something pretty impressive.

So here’s another year — 5776 on the Jewish calendar, if you’re keeping score — and another chance to do a little better. Here goes.

———

That photo of a sunset comes via Unsplash and photographer Mayur Gala.