The Magic Hour.


“The future is not some place we are going, but one we are creating. The paths are not to be found, but made. And the activity of making them changes both the maker and the destination.” — John H. Schaar

There’s this hour right before sunset where the light is perfect. Photographers call it the Magic Hour. The sun is going down, and the world is bathed in this perfect, almost sepia tone.

It’s the hour when conditions are just right for photography. It’s the time when photographers love to work.

Other professions have a Magic Hour, too. Writers and athletes have their own word for it: The Zone.

It’s that brief window where everything you need to work is just there for you. The work pours out, and just the way you always hope it will.

Of course, such magic hours don’t exist daily for most of us. Most of the time, the work comes out slowly. Progress happens slowly.

We wish for those magic hours, but we shouldn’t resign ourselves to waiting for them. Most days, the work has to get out — whether or not you’re feeling it.

The good news is, you don’t have to wait for the perfect moment to get started. You probably shouldn’t. Part of doing the work is learning to struggle. Part of doing the work is learning how to start before you feel ready.

That advice seems almost impossibly easy. But until you’ve actually tried to do the work when you’re feeling out of the zone, you won’t ever know how hard it can be.