When you’re building a new strategy, you’ve got choices on what to optimize for: Growth, engagement, or revenue.
Or you can make another choice: To optimize solely for curiosity.
What might that mean?
Recognizing that a good test starts with a great question — so you need to ask as many questions as you can.
Finding a team that’s able to step back from the little details to ask, “I know this is a bit different, but what would happen if we tried this?”
Being humble enough to avoid doubling down on a good idea that didn’t quite work.
Keeping yourself open to new possibilities, even if they don’t seem obvious at first.
Understanding that you’ll never have all the answers. The only way forward is to have an open mind and keep asking questions.
Whatever you’re working on, remember this: Curious people make the best teammates. Find people who are always curious, and you’ll build a team that builds a great strategy in the long run.
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That photo of a magnifying glass comes via Steven Wright and Unsplash.