If you’ve spent any time with me in New York, I’ve probably taken you to Breads Bakery.
Breads opened a decade ago, and as you’d guess by the name, they make fantastic breads: Ornate challahs, delicious croissants, and amazing black and white cookies. But the showstopper at Breads is the chocolate babka, layered with Nutella and dark chocolate. Bring one home, throw it in the microwave for 15 seconds, and you’ve got something close to perfection.
There are other babkas in New York. Some are quite good. But Breads exists on a different level. It’s the kind of babka that’s worth a 30-minute trip, each way, just to get your hands on it.
Not everything is worth the money or the time. I think about that a lot with the stuff I’m working on. It can be tough to know what tools to use or which projects to prioritize. With whatever you’re working on, it helps to have people in your corner who can tell you when something’s worth the trouble. But when you hear from folks that something is worth it, you always make time for it.
(And if you’re at Breads, the chocolate rugelach is great, too.)