When Will Then Be Now?

This is the second in a semi-occasional series of Spaceballs-inspired blog posts.

Lord Dark Helmet: What the hell am I looking at? When does this happen in the movie?
Col. Sandurz: Now. You’re looking at now, sir. Everything that happens now is happening now.
Lord Dark Helmet: What happened to then?
Col. Sandurz: We passed it.
Lord Dark Helmet: When?
Col. Sandurz: Just now. We’re in now now.
Lord Dark Helmet: Go back to then!
Col. Sandurz: When?
Lord Dark Helmet: Now!
Col. Sandurz: Now?
Lord Dark Helmet: Now!
Col. Sandurz: I can’t!
Lord Dark Helmet: Why?
Col. Sandurz: We missed it!
Lord Dark Helmet: When?
Col. Sandurz: Just now!
Lord Dark Helmet: When will then be now?
Col. Sandurz: Soon.

When you’re building something new, it’s hard to be patient. You’ve got a great idea, and you’ve got some momentum, and it feels like you’ve got all the potential in the world. You want to fast forward to the ending — when the work is done, and everyone gets to see your genius idea become something real.

But when it comes to the work, there is no fast-forward button. There are no shortcuts. The work still needs to be done. Networks still need to be built. The team needs to be assembled. Hours need to be put in.

The future you want needs to be made, piece by piece, and day by day. I promise: Then will be now — and sooner then you think. But you’re in now, now. It’s time to start putting in the work.

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That photo and quote at top comes from Mel Brooks’s classic spoof, Spaceballs.

Just Go.

Colonel Sandurz: Driver, prepare to move out.

Dark Helmet: What are you preparing? You’re always preparing! Just go.

Colonel Sandurz: Just go.

About a decade ago, I went to a Startup Weekend event for the first time. The idea was simple: Over the course of a weekend, some people with big ideas would attempt to start up a company. They’d get access to mentors, investors, and resources — and by the end of the weekend, if things went well, they’d be well on their way to being able to start a new business.

On the first day, anyone who had a startup idea came to the front of the room to pitch their idea. I remember one pitch — I believe it was an idea for a new app. The guy pitching the idea told the group that he’d been doing research for five years, reading everything he could on the subject, and having conversations with leaders in the space.

The organizers of the event asked: So, in those five years, what have you done with that knowledge? What have you launched or made so far?

He said: I’ve just done research. I wasn’t ready to start yet.

And one of the organizers told him the hard truth: The knowledge you gained from all those books and all those conversations is nothing compared to what you’ll learn from actually starting something. If you’d started five years ago, you’d have so much to show for it: a functional product, lessons of success and failure, knowledge about what actually works for your app. The research and the ideas aren’t worth anything — everything valuable comes from doing the work.

And it was painful to watch as the guy at the front of the room realized: I just wasted five years of my life, and I don’t have anything to show for it.

The secret is: You know enough to start. You have enough to start. And you’re good enough to start.

So don’t overprepare. Get started as soon as you can.

Just go.

———

That photo and quote at top comes from Mel Brooks’s classic spoof, Spaceballs.”