If you launch lots of new products or features, several aren’t going to work. You’ll be excited about a big new newsletter launch, and you put it out into the world, and the audience just doesn’t like it. It happens!
The truth is: If you’re not failing, it means you’re probably not trying enough new tests.
And it’s OK to fail! The only mistake you can make is failing to pivot away from your failures.
When you fail, move on quickly. Don’t double down on your mistakes. Keep testing, keep trying. The more you try, the better the chance that you’ll eventually stumble into something that truly works.
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That stock photo of various sticky notes comes via Unsplash and David Travis.