Everyone wants to go as fast as they can go. Everyone wants to find ways to move a little bit faster. Many are willing to cut corners.
But resist the urge to chase shortcuts.
The good stuff takes time: Building relationships, testing new ideas, talking to your audience. There are no shortcuts there — you’re going to have to do the work, and the work doesn’t always happen quickly.
Be patient, and embrace the work. It’s the way forward.
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That photo of the corner of a soccer field comes via Unsplash and David Pisnoy.