I Am Not The Wolf.

I was rewatching “Pulp Fiction” on a flight the other day. My favorite chapter of that movie is the scene with Winston Wolf, the fixer. Vincent Vega and Jules Winfield get themselves into hot water, and The Wolf gets them out of it.

And I was struck by a thought, rewatching it, that a lot of people think that my job at Inbox Collective is basically that of The Wolf.

Some teams come to me thinking that I’ve got all the answers or magic fixes. I often do not.

What do I actually do? A good advisor isn’t there to have all the answers. My job is to help you ask the right questions — and figure out how to find the answers together.

I’ll admit, it’d be fun to be The Wolf, to be able to come in, survey the situation, and identify a quick fix.

But my job, if I do it well, is to do more than fix the glaring short-term issues. I’m here to help teams build the right strategy in the long term.

All of that starts, not by having all the answers, but by figuring out the right questions.