Find What Works For You.

I talked with a group of publishers a few weeks ago, and they told me they’d just come back from a conference where a speaker told them that the right number of links to include in email was 15. They wanted to know: Did I agree?

And I told them what I know to be true: There is no “right” strategy for email.

There is no right topic.

There is no right format.

There is no right number of links.

There is no right number of emails to send per week.

It’s up to you to figure out what works for you and your audience.


That’s my first BuzzFeed newsletter. It had just five links. We tested it — and figured out that we could add a lot more!