90% of my advice to clients is boils down to three words:
“Don’t overthink this.”
People get into their heads when it comes to tweaking their strategy or tactics. They get caught up thinking that there are a series of three-dimensional chess moves that will fix what’s wrong.
But usually, the fixes are simpler than that: Your positioning is unclear. You’re not targeting the right audience. You’re doing too many things at once.
My job is often to tell teams: You’re overthinking things! Let’s simplify and get back to the core of what you do well.
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That’s not the fanciest desk set up in the world, but it’d work just fine? Why? It’s so darn simple. Thanks to Unsplash for the photo.