I Am 38 Years Old. This Is What I Believe.

I’m 38 years old, and I wonder if I’m doing enough.

There was this video I saw this fall, taken a few blocks from where I live, on a road I drive every day. Two plainclothes federal officers had pulled over a man in a pickup truck. The doors to the truck were open. The officers were on either side of the man, pulling on both arms in different directions. They dragged him from the car into an unmarked van. A man, disappearing from a public street.

And then there was a story in the local newspaper about student lunches here in the state of Utah. Thousands of students in this state cannot afford to pay for school lunch, and when they cannot pay, they go into debt. At some schools, students with lunch debt are being denied a hot meal. This, in a state that boasts about being one of the most family-friendly in the nation.

I watched the video of that man, and read the story about those students, and wondered: When did we decide to treat others this way?

There are so many days when it feels like I’m cosplaying a version of normal. I take my son to day care. I talk with clients. I like my job. We bike to the playground under blue skies. We hike on a trail behind our house. We spend nights looking up at the moon. (My son is obsessed with the moon lately.) The other day, we saw a moose sitting in our backyard. A moose! Just outside our back door! There are days when being here feels like living in a snow globe — perfect, and untouched by the outside world.

And then I read the news, and the headlines drag me back to life outside this bubble.

What gives me hope is seeing others take action. There are amazing organizations in my community doing things to create change. The Wasatch Immigration Project provides legal services, often for free, to immigrants in our community. The Utah Lunch Debt Relief Foundation team is working to eliminate lunch debt for students in this state. And these organizations haven’t been around forever; one was founded in 2023, and the other in 2024. That’s a reminder that it’s not too late to get involved.

Maybe you can volunteer. Maybe you can give money. Maybe you can organize. Maybe you can run for something.

I want to do more, too.

Our despair should not keep us from action. I keep reminding myself: Everyone needs to do something; whatever you can do is enough.

Over the past year, there are certain things I’ve come to believe hold true. I know that my beliefs will continue to change. I know that I will change.

But here, at 38, is what I believe:

Create a birthday and anniversary calendar, and text your friends on those dates. Add their kids to the calendar, too. It matters more than you know.

Forget about yoga or long baths or walks in the woods. At this age, with a kid and a job that will overwhelm me if I let it, getting good at saying “no” is how I practice self-care.

When our kid gets sick or everything in our lives starts to pile up, my wife will look at me and ask, “Are we in parenting bankruptcy?” That’s when you realize that you can’t take on one more thing, and your only goal is to make it until Friday. You’re not getting work done or finishing that project. You just need to make it to the weekend. Once you’ve declared parenting bankruptcy, you’re free to do as little work as is necessary, and legally allowed to order as much takeout as you want, for the rest of the week.

On a related note: When you’re traveling solo with a kid, you can declare Sky Law as soon as you hit the airport curb. There are no rules with Sky Law, except this: Do what you need to do to make it to the destination. If your kid wants to eat a family-sized box of Cheez-Its and watch 374 consecutive episodes of “Daniel Tiger’s Neighborhood,” then Sky Law commands you to do so.

Forget about potty training. I think we’ll throw a party the day my kid learns how to blow his nose.

Every couple needs to know the price point at which it’s OK to make a frivolous purchase at Costco. For us, it’s $40. Anything below that isn’t worth fighting over. (The set of stuffed yetis that sit in our living room cost $38, and it’s the best $38 we’ve ever spent.)

I think my greatest aspiration in life is to live in a home with an outdoor shower. If that sounds ridiculous, well: Take an outdoor shower in the summertime. You’ll understand.

Keep thinking about where you invest your time, your money, your energy, your love. You only have so much to give. Put it in the places that matter most.

The successes and failures you have at your job don’t mean that you are a success or a failure. They’re just stuff that happens at your job.

Set a “fun” goal next year. For me, 2025 was about spending 50 days playing golf or skiing. (I made it to 47.) Did it get me in shape or make money for the business or open new doors for me? Absolutely not. But what’s the point of living in a fun place if you don’t get to enjoy it?

If you want to start a conversation with any parent, anywhere in the world, all you need is one question: “How long did it take you to realize that Bluey was a girl?”

Tip the housekeepers at your hotel. They do a hard (and largely invisible) job. They deserve your generosity.

The internet was amazing — until it wasn’t. Social media was amazing — until it wasn’t. Artificial intelligence, right now, is amazing. I might not know what happens next, but I do know how things come in threes.

And finally: One of the hardest things to do is to keep going when everything is changing around you. I have to remind myself, almost daily: The good, the bad, the-between — it doesn’t last. These are just moments and phases. It won’t be this way forever. Do your best to keep moving forward. Even baby steps are steps are in the right direction.

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That holiday card outtake at top was taken by photographer Lexi Rae. If you do happen to be in the market for family photos here in Utah, she’s fantastic.

How Do You Plan For the Year Ahead?

Nine blank sticky notes on a gray wall. A hand goes to grab one of the notes.

A friend asked me the other day how, as a solo operator, I plan for the year ahead. The truth is: I have to keep things simple. I love to overthink stuff — and if I give myself the chance to overthink things, I will!

So instead, right around this time of year, I like to do two things.

The first is to figure out the big bets I want to place for next year. I have three big things in the works for next year for Inbox Collective that I’m building my 2026 around. I’d love to do more than that, but if I do all three things, I’ll be very, very happy.

The second is to set up quarterly reviews. This is where I look back at the work I’ve done. It’s good to reflect on what I’ve been working on, but it’s also important to see if there’s anything I’m doing that I need to stop. If I do, I’ll make the change right away. There’s no reason to keep doing something that isn’t working.

Maybe I’ll get lucky and stop doing something that takes up a lot of time — and in the process, I manage to free up time for some smaller projects. I’ll figure that out as I go. But for now, the main thing is to figure out the big stuff and then get out of my own way so I can actually do the work.

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That photo of sticky notes on a wall comes via Kelly Sikkema and Unsplash.

It’s a Joy. You Just Have to Be There for It.

My son and I were driving to school the other day, and he started to say his goodbyes as we pulled out of the driveway. He said goodbye to the house, goodbye to our neighbor’s dog. And then, spotting something by our front door: “Goodbye, pumpkins! I love you! Have a good day!”

He is such a sweet, wonderful kid, and I’m so glad I wasn’t too busy fiddling with my phone to miss it.

I find that he is full of amazing little moments lately. Every week, he does something I’ve never seen before.

The challenge, of course, is that we spend a lot of time together, and yes, toddler time can be dull. I try to put my phone away as much as I can, but I’m certainly guilty of looking at it while he’s there, or of reading a book or generally letting my mind wander while we’re together at home.

But I try to be present as much as I can, because every once in a while, my son says goodbye to the pumpkins, and it’s the cutest thing he’s done in his entire life.

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Those are our pumpkins, which I really do need to take to the recycling center to compost. They’re getting a bit gnarly after a few weeks outside!

You Don’t Have to Listen.

I just finished the book, “Surely You Can’t Be Serious: The True Story of Airplane!” — it’s an oral history of the movie “Airplane!” I didn’t know much about the three guys behind the movie: Jim Abrahams, David Zucker, and Jerry Zucker. They were friends who grew up in Wisconsin together. They started a sketch comedy show in Madison, then moved the entire thing to Los Angeles. From there, they made their first movie, “Kentucky Fried Movie,” before eventually hitting it big with “Airplane!”

But throughout the book, they shared that they had a few ideas that might have been huge:

When we still thought of ourselves as a TV sketch group, we had the idea of doing a national show with comedy sketches and musical acts. It was essentially the idea for “Saturday Night Live.” We took it to our William Morris agent, and she said, “Nah, that’s not a good idea.”

Stupid — not her, us for listening.

It’s a nice reminder that you should listen to your gut. Like with “Kentucky Fried Movie.” They wanted to film a teaser of the movie — 10 minutes of sketches that they could show to studios. They couldn’t get someone else to fund the thing, so they put up the money to film it themselves. That got them the funding for the movie, which went on to make more than $7 million at the box office.

Some ideas are a little ahead of their time. If you believe in it, go for it.

Where Do You Invest?

The photo of the sticky notes saying, "Time," "Money," and "Love"

I put these sticky notes by my desk earlier this year. It’s cheesy, but they say: “Where do you invest your…”, and there are three things listed:

• Time
• Money
• Love

And anytime I start to get sucked a little too far into my work, I think about where I’m making those investments. Maybe I need to go volunteer. Maybe I need to turn down that next project to make time for the family. Heck, maybe I just need to get outside.

But it always reminds me that I’m more than just my work.

Take More Swings.

Simon Castro gets into the windup in the San Antonio's 2-1 victory over the Frisco Rough Riders on May 23, 2010.

About a decade ago, I made a commitment to start writing more on danoshinsky.com. It was a small thing — the goal, at first, was just to have a place to write. I was in a job at the time that involved a lot of technical writing (subject lines, captions, stuff for SEO), but I wanted a place where I could do my own thing and share what I was learning.

So I made a commitment to write once a week.

And one of things you learn when you start writing once a week is that some posts are good, some are great, and some are lousy.

But you also learn: By taking more swings, you have more chances for success.

Let’s lean into the baseball analogy here. Let’s say I hit .300 on my posts — three out of every 10 posts is something I’m super proud of. More swings means more opportunities for success.

A hit rate of .300 on 12 posts means I’d have four hit posts a year.

But by writing weekly, I’ve got 52 posts — which means a hit rate of 17 posts.

Could I go further? Maybe I could up my outage of posts. If I somehow wrote 365 posts — and I feel dizzy just thinking about writing that much — I’d have 109 hits in a year. (Though honestly, if I wrote that much, I wonder if my hit rate would naturally go down. More output doesn’t mean I’d be consistent with the quality of my writing.)

But the point is: It’s a good thing to take more swings. Not everything is a hit, and that’s OK. But every time I take a swing, I’ve got a chance to do something great.

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I took that photo at a San Antonio Missions minor league baseball game back in May 2010. The pitcher is Simon Castro, who went on to pitch parts of three seasons in the majors with the Chicago White Sox, Colorado Rockies, and Oakland Athletics.

It’s One Day.

A Denver hockey player fires a puck at the goal.

One of my favorite things to do after one of my teams loses is to check the message boards or comments where fans of that team post.

After a win, fans are always in a good mood. Their team won, the team’s players are heroes. It’s just one win — but hey, this probably means we’re going to win it all!

But after a win, everyone’s on their worst behavior. The quarterback can’t win the big one! The point guard needs to be benched! The pitcher should be cut!

It’s an odd tradition, I admit. Why read the comments after losses? But I like to do it as a reminder: We’re never as good as we are on our best days, and never as bad as we are on our worst days.

And today? It was just one day.

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That photo of a hockey game, featuring Denver University and the University of Minnesota-Duluth, comes via photographer Logan Weaver.

Find Your One Liner.

Pete Carroll signs a USC football helmet in 2010.

There was a wonderful story the other day from Ben Malcolmson, right-hand man for NFL head coach Pete Carroll, in which he wrote about finding your true identity. He told a story about a talk that Pete once gave:

During his talk that day, Pete asked the room: “How many people here have a philosophy for life or for work?”

Probably three-quarters of the room raised their hands. Then he asked: “How many people could tell me that philosophy in one line?” All but three or four arms bashfully went down. Pete called on one of the people who had kept their hand raised and had them share their philosophy in front of the whole room.

For the longest time, I’ve had a simple one: “Find the things you love and the people you love and make time for both.” Whenever I feel a little lost or uncertain, that one liner helps remind what I need to do to get back to a good place.

Malcolmson has some suggestions on how to find your one liner. It’s worth taking the time to try to find yours.

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That photo of Carroll was taken in 2010, when he was the head coach at USC. It was taken by Warwick’s Books, published on Flickr, and used here thanks to a Creative Commons license.

Finding the Right Signals.

Blurred out faces on a Zoom call, with a green coffee mug in the foreground.

I’ve done a few AMAs on Zoom this year. These are private calls where teams can join and ask me, well, anything. They don’t tell me what they’re asking in advance. They show up, surprise me with questions, and give me the chance to share a few ideas back.

They’re a lot of fun to do — and I’m especially thrilled when I get asked a question and I have a link — or maybe even a few — from Inbox Collective that I can share to help answer it. 

A few years ago, when I started publishing original stories on the site, I told myself that I wanted to use Inbox Collective to answer the big newsletter questions that I hadn’t seen answered elsewhere. And I’m finding through these AMAs that I’ve done a pretty decent job of that!

I’m always looking for signals that I’m on the right track. Those could mean page views or email replies or client inquiries, but sometimes it’s the unexpected signals — like having plenty of links to share on Zoom calls — that are an indicator that I’m doing something right.

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That photo of a blurry Zoom call comes via David Montgomery and Unplash.

Keep Betting on Yourself.

15 years ago, I quit my job at a TV station, moved to Biloxi, Mississippi, set up a basic website, and started publishing stories about the five-year anniversary of Hurricane Katrina. I was my own reporter, editor, photographer, publicist, IT team — I did it all. The end result was a fellowship, which led to more reporting in Springfield, Missouri, and then that led to my gig at BuzzFeed.

I bet on myself, and I certainly wouldn’t be where I am today if I don’t make that bet.

But not all bets are big. Inbox Collective was barely a few weeks old when I went to a journalism conference in New Orleans in September 2019. I told my wife that I wanted to host a happy hour for readers of my newsletter. I didn’t have any idea how many people would show up or even if any would show up — but my bet was that if I met some people, something good would come from it.

50 people RSVPed. A few no-showed, a few brought an extra friend. I ended up spending about $400 on drinks. (Thanks to everyone who bought happy hour beers and not full-priced cocktails!)

But most importantly: I landed five clients from that one happy hour.

Anytime I feel stuck, I try to remind myself: Keep betting on yourself. Place small bets, and place big ones. It’s worked before; it may work again.

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I took that photo in 2010 in Pass Christian, Mississippi. It’s of a bust of W. Dayton Robinson, whose $2 million donation helped City Hall expand after Katrina.