Some Of My Favorite Books About Work.

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When I was in 9th grade and starting to focus in on journalism as a career, I interviewed a neighbor for a school project. He was a reporter for the Washington Post, and he’d written a few books. I asked him for career advice, and I remember his advice well:

Read a lot, and write a lot.

That’s stuck with me over the years. I try to write a lot — here on the blog, especially — even when the core of my job doesn’t involve writing. And I’m always pushing myself to read more. (It helps that I live in a city with an amazing library system!)

I read for pleasure, but I also like to read books about the way people work. And these tend to fall into two categories: Books that’ll make you think about work, and books that’ll show you how others work. These are a couple of my recent favorites from both:

Books That’ll Make You Think About Work

 
Do The Work by Steven Pressfield
Anything You Want by Derek Chivers

These are both remarkable little (and I mean little — like 100 pages each) manifestos about doing your best work. I read them both in late 2011 — and it’s not a coincidence that some of the best work from Stry.us happened in the months after.

The Power Of Habit by Charles Duhigg
This book made me totally rethink my day-to-day habits and the stuff I need to do in order to do great work.

Design is a Job by Mike Monteiro
This is technically about working as a designer — but it’s really about how to choose the right people to work with and how to ask for what you want. (Also: It features chapters like “Fuck You, Pay Me.” This book is nothing if not very direct.)

The Hard Thing About Hard Things by Ben Horowitz
This is all about startups — how to build them, how to grow them, and how to survive them. (Especially that last part.)

Books That’ll Show You How Others Work

 
The Right Stuff by Tom Wolfe
Still maybe the single best book about what it’s like for a smart, dedicated team to take on a huge mission and… then fail over and over again. (When work goes wrong, I love thinking about Wolfe’s famous line: “Our rockets always blow up!”)

Mountains Beyond Mountains by Tracy Kidder
An inspiring book about one man trying to take on impossible work in a foreign land — and somehow finding success.

Sous Chef by Michael Gibney
A fascinating look into a day in the life of a chef, going minute-by-minute into all the little routines that allow a kitchen to do the work it needs to do.

A Season On The Brink by John Feinstein
Hey, I had to sneak a sports book in here! I love this behind-the-scenes look at a single season for Indiana University’s men’s basketball team, and the way a team changes in the face of tough leadership.

Which Lie Did I Tell? by William Goldman
How does a movie get written and made? Goldman goes deep (sometimes a little too much) into the process.

Sam Walton: Made In America by Sam Walton
The Everything Store by Brad Stone
I’m Feeling Lucky by Douglas Edwards

One’s about Wal-Mart. One’s about Amazon. One’s about Google. But all three dive deep into the beginnings of what would become three enormous brands. I loved reading about the early days of all three companies, and the decisions that helped shape their futures.

Setting A Reach Goal.

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It’s January, and you’re two weeks into your New Year’s resolution, so let’s talk about goals for a second.

I love New Year’s resolutions. I think they’re a wonderful way to set ambitious goals for the year ahead. And if they’re matched with a change in habits, they can actually lead to some incredible changes in your life.

But most of all, I love when someone sets a New Year’s resolution that’s also a “reach goal.”

What’s a reach goal? It’s any type of goal that can’t be achieved without extraordinary effort. It’s a goal that you set knowing that you may try your hardest — and still come up short.

The difference between an ordinary goal and a reach goal is huge. An ordinary goal might be to say, “I want to write more this year.” But with a reach goal, you’d pledge something bigger: “I want to write 1,000 words a day this year!” The goal is both concrete and ambitious. With a reach goal, you set the bar well beyond your ordinary limits — and then find out how far you can actually go.

Sally and I set a few goals for ourselves this year. We want to bring our lunch to work more often, and we want to dedicate 30 minutes every Sunday to clean the house. Those are goals we can definitely achieve.

But we also set a reach goal for ourselves: Together, we want to run 1,000 combined miles this year.

I like running. But I’ve never run 500 miles in a year. I’m the kind of runner who might run 20 minutes on the treadmill every week, or run a 5k every now and again. In my best year, maybe I’ve run 250 miles. So to run 500 miles, I’m going to have to log some serious miles every single week.

It’s going to be a lot. I don’t know if I’m going to get there. But that’s besides the point: I’ve decided to push myself to do something that I don’t know if I can do, and I’m excited to see how far and how hard I can go.

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That photo of an actual goal comes via Flickr user Al King and Creative Commons.

Encouragers Make The Best Bosses.

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I just finished Jason Gay’s excellent book of advice, “Little Victories”, and in the chapter about work, he touches on something I’ve been thinking about a lot:

“The best bosses share a common characteristic: they are encouragers. It’s easy to be an ass-kicker, to find holes in someone’s professional ability, but good bosses see a flicker of something and just let it barge out the front door.”

Two parts of that quote really spoke to me. The first was the “flicker of something.” In my career, I’ve had a few dozen of those ideas. I’ve had some big, crazy ideas, and I’ve written my fair share of memos trying to prove that my ideas could become a piece of great work. Many of my ideas were outlandish and were justifiably ignored. A handful were too good to ignore. But then there’s this strange middle ground of ideas: ideas that with the right team and a bit of work could become something great, but that could also be dismissed outright.

Which is where the type of boss comes in — because they’ll be the ones that decide which types of work get done. Like Gay wrote, some bosses are “encouragers.” To that, I’ll add the (obvious) second category: “discouragers.”

Encouragers tend to react with support to your ideas. When you’ve got a great idea, they’ll get the resources, talent, and money to make those ideas into great work. But when they hear a half-baked idea, they’ll give you the space and time to turn it into a really good idea. They’ll ask questions to try to draw out the idea. They’ll suggest that you talk with co-workers who might be able to help the idea along, or they’ll pass along a good article or book that might get the idea moving. They’ll give you the benefit of the doubt. Encouragers try to turn a decent idea into a great idea, and a great idea into great work. When you try something and fail, encouragers back you up, share the blame, and don’t let it affect future work.

Discouragers tend to react with skepticism to your ideas. They’ll generally get behind your great ideas, but when it comes to anything less, they’ll try to pick holes in your idea. They’re critics. They’ll ask questions that are intended to find the faults in your pitch. Whatever your idea, you’ll have to prove it and maybe even debate it. You will not get the benefit of the doubt. Every idea has to stand on its own. Discouragers hear a half-baked idea and work to keep it from becoming a fully-baked flop. When you try something and fail, you will take the blame.

I think every boss needs be a bit of an encourager and a discourager — the perfect mix is probably 80/20, with a heavy lean towards encouragement. There certainly are times when it’s important to set boundaries and to say “no.” And when an encourager says “no,” that comes with some credibility, because “no” isn’t their default setting.

In general, I prefer to work with encouragers. When you’ve got a “C+” idea, it’s nice to know that you have a boss and a team that’ll work to turn it into an “A” idea. Working with a discourager is harder. It can feel like you have to reestablish trust with your boss every single day. Sometimes, you shy away pitching anything but your absolute best because you’re afraid of the debate that might come.

With encouragers vs. discouragers, it’s not just about positivity vs. negativity. It’s about support vs. discouragement. It’s about knowing that you have a team behind you, and that you don’t need to prove and reprove yourself.

Jason Gay’s not wrong: The best bosses are encouragers.

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That photo of horses traveling together comes via Unsplash and photographer Susan Yin. There’s a metaphor there somewhere about teams traveling together, maybe? (OK, that’s a stretch. But you get the idea.)

I Started At BuzzFeed Three Years Ago Today, And This Is What Happened.

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Today is my three-year anniversary at BuzzFeed. I remember my first day vividly. My then-boss, Dao Nguyen, was out sick. So Chris Johanesen, our head of product, welcomed me and showed me to my desk. “You know what you’re supposed to do, right?” he asked.

I most certainly did not.

I had built out Stry.us and launched Tools For Reporters. I had launched newsletters with both of those projects, and I had enough experience to know that newsletters could work at scale. But I didn’t know how to launch a project at this level. I didn’t know how to grow it, or even what I was looking for in a team. I wasn’t even sure if I would last long enough at BuzzFeed to hire a team!

And now on my three-year anniversary, I’m looking back with amazement at a few incredible facts:

-On Sunday, BuzzFeed newsletters drove its 100 millionth click to BuzzFeed.com. ONE HUNDRED MILLION CLICKS.

-In the chart at the top of this post, the giant blue hockey stick of a line is traffic to the site on a month-by-month basis. How did we even do that?

-To put everything in perspective: The week I started, our five automated newsletters were driving 14,000 clicks a week. We’ve grown from those five newsletters to a dozen core newsletters, plus another 10 automated newsletters (like this) and original newsletters in four other countries on four different continents. Pretty good!

-When I started, we had fewer than 20,000 subscriptions across our newsletters. Now, we’ve got more than 2 million subscriptions across our lists. (And we’ve got plenty of room to grow!)

-The team’s grown from me to a team of four in New York, plus another half dozen BuzzFeeders around the world who pitch in to write newsletters in three different languages every week.

-Our newsletters used to be automated, and almost unreadable on your phone. Now every newsletter is written by a human, and they’re all responsively designed.

How’d we achieve all this? By testing out lots of weird ideas (This Week In Cats, anyone?) and spending a lot of time looking at the data and trying to figure out where it was pointing us. By being super clear in our mission: to send newsletters that were always useful and delightful. And by seeking out great people who could bring the ideas, energy, and work to take newsletters to amazing places.

Thanks to everyone who’s been a part of growing newsletters into such an tremendous program at BuzzFeed. Here’s to what we’ve accomplished — and to everything we’ll learn between now and our billionth click. (Hey, we’re 10% of the way there already!)

Why Didn’t Anyone Show Up To My Presentation?

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Here’s something that happens at every office: You work hard on a big presentation. It’s got everything a great presentation needs: Actionable advice, clear takeaways, and data to back up your big points. You send out the calendar invite to a large group of co-workers — maybe an office listserv full of people who could use your advice.

Then when presentation time comes, only a fraction of the invited employees show up.

Why? What went wrong?

I’ve been thinking a lot about this problem lately. It’s something we struggle with at BuzzFeed, and something I hear echoed in conversations with friends who work in fields from media to medicine. Why aren’t people showing up for valuable presentations?

Three things are usually at play:

1) No one is holding them accountable — This is the big one. If you’re inviting people on a more personal basis — emailing 2-3 people at a time, or reaching out to folks on a 1-to-1 basis — they know that you personally want them there, and that you expect them to be there. When you reach out to a big team/group/listserv, it’s more impersonal, and people often feel like their attendance isn’t necessary. They also know that if they don’t show up, there won’t be any pushback — you won’t follow up to ask why they didn’t make time for your presentation.

2) They don’t know what’s in it for them — WIIFM isn’t just a silly acronym — it’s also an important part of any good presentation! Every time someone gets an invite to a presentation or a training, they should have an expectation for what they’ll be getting out it. If there’s nothing in it for them, why would they show up in the first place?

3) They don’t believe presentations are valuable — If you’ve been to a handful of sub-par presentations at your office, you’re less likely to think of them as valuable — and much more likely to think of them as a waste of time. And that’s a shame! A great presentation can change the way you work and give you the skills to produce amazing things. In a perfect world, people would LOVE going to presentations — they’re opportunities to make you better at the things you do every day!

So what can you do to improve your presentations? I’d start here: When you send out the calendar invite, let everyone know what they’re going to get out of your talk and why it’s so important. Follow up with people in person to make sure they understand why they should come — and create the expectation that their attendance is important. And lastly: Knock your presentation out of the park, and give them great advice that they can use!

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That photo of a presentation comes via the University of the Fraser Valley’s Flickr.

It’s OK To Break Your Routine.

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I’ve written lovingly about routines before, and how building good habits can help you do amazing things. A good routine can keep you focused and productive. But I’ve also learned that sometimes, routines can make work feel monotonous.

So what can you do? Here’s an idea: Break your routine just a little bit.

It can be a small thing. Like last night: The work’s been good for a few straight weeks, but I was still feeling a little bit sluggish at the end of the day. Maybe it’s the changeover from daylight savings times, or may it’s just the weather. Whatever it was, I had a good day at work, but I needed a little pick-me-up.

My change? It was as simple as taking a different way home. I got off at a different subway stop, and walked past Radio City and 30 Rock. And just that little act — just a slightly different route home — was enough to throw a jolt into my day. I started thinking about how I’m coming up on three years in New York City. In fact, it was three years ago to the week that I interviewed with BuzzFeed. I remember sitting around waiting for a job offer I wasn’t even sure would come. And walking through Midtown, I had to remind myself: I made it here! I’ve built out a pretty awesome team, and some amazing products, too. I’ve been a part of building a remarkable media organization.

Just a small tweak was enough to help me snap out of it. But your little tweak could be easy, too: Grabbing coffee at a different time during the day to break your routine; grabbing a new co-worker every day for a quick walk around the block; eating lunch with different people at your office. Sometimes, even a small change is enough.

Shit Happens.

The work never goes like you want it to.

Oh, you had big plans? Shit happens.

Oh, you had goals/ambitions/dreams? Shit happens.

Oh, things were supposed to go a certain way? Yeah… shit happens.

I’m not saying you shouldn’t make plans — you should! It’s good to anticipate problems, and to try to get ahead of the work. But the work always gets weird along the way. You learn that something can’t work a certain way, or should actually work a completely different way. Your team takes a hit. Something breaks.

Things always go wrong. It’s just the way it goes.

So are you willing to push through it? Are you willing to keep working, even when things suck?

The best don’t use those bad breaks as an excuse. They find a way to get the work done anyway.

Good luck. Keep doing the work.

My Favorite Question To Ask Candidates In A Job Interview.

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If you’re interviewing for a job on my team, be ready to answer this question: What tools or apps do you use to work?

When I’m hiring, I’m looking for people who are going to be able to work well with my team. If a candidate has the right work habits already, I’m confident that we can teach them the skills and give them the confidence to do great work. So that’s where my question about tools comes in — because the tools you use to work secretly reveal a lot about your work personality.

I’ve learned that:

◦ People who use a to-do app (and there are a million good ones) are typically detail oriented.

◦ People who save lots of links with an app like Evernote, Pinterest, or Delicious usually have lots of big ideas.

◦ People who swear by a calendar app like Google Cal or Sunrise are often very punctual.

◦ People who love an inbox app (Boomerang, Sanebox, Rapportive, Mailbox, etc) are almost always super organized.

This question isn’t everything — I always follow up with more questions about why that person loves an app so much, and what they use it for. But it’s a great way to dig into the mind of a candidate and catch a glimpse of how they work, and that usually gives me a good idea of whether or not they’d be a good fit for my team.

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That photo at top comes via Unsplash and photographer Todd Quackenbush.

The Hard Thing Is That There Are Always More Hard Things.

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It’s fall, which means I’m already thinking about plans for 2016. The new year is less than 90 days away, and there are a ton of big decisions to make between now and then.

As I think about the state of my four-person team at BuzzFeed, these challenges come to mind for 2016:

-We need to grow our team.

-We need to find a way to train new team members in the way we work — how to launch stuff quickly, mess around with new ideas, and use data to make informed decisions.

-We need to maintain the industrious spirit of a small team while growing into a (slightly) bigger one.

-We need to continue to grow our subscriber base.

-We need to launch new products.

-Some of those products will be launched in other countries.

-And some of them will be launched in languages other than English.

That’s a lot — and the secret is, it’s just the stuff that’s in front of me right now. In three months, we’ll have almost certainly knocked a few things off that list… but a new challenge or two will be added to it. Maybe we’ll add our first team member in a different city. Maybe we’ll be forced to make unexpected cuts to our lineup of newsletter products. Maybe we’ll have challenges implementing new types of advertising into our newsletters, or struggle to communicate with other teams here at the company.

Something new will come up. It always does.

And that’s the truly hard thing about working in a startup like BuzzFeed, I’ve found: There are always new challenges to face. Once you’ve mastered one challenge, another one presents itself. Sometimes, old challenges show up again in new ways!

The hard thing is that there are always more hard things to take on, and you have to be mentally prepared to taken on challenge after challenge. It’s why it’s so important to have those moments during the day to think, and it’s why it’s doubly important to have a great team behind you. The challenges will always keep coming. Make sure you have the time to center yourself, and make sure you have the team to take on what’s next.

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Yes, that’s an incredibly obvious “mountains beyond mountains” metaphor of a photo at top. It’s from Unsplash and photographer Nitish Meena.

Don’t Follow The Leaders.

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Here’s a very smart thing that someone told the New York Times this week:

“So if everybody is essentially doing the same thing, is anybody likely to get ahead?

That quote happens to be about — of all things — the surprisingly high-stakes world of convention center hotel construction. But it could just as easily be about the race to build the biggest car-sharing app (here in New York, I walk past ads for a half-dozen Uber competitors a day) or the biggest social network or the next big whatever. When one company launches a feature, their competitors follow right behind. When someone launches a new app, a thousand spin-offs are sure to come, too.

Everybody is doing the same things. So how do you get in ahead in a world like that?

We live in a world of copycats, but you don’t have to be one of them. Here’s my advice: Don’t follow the leaders.

When others zag, find another path and zig. It’s OK to ignore everyone else — there are thousands of niches out there, and there are opportunities for people who will do stuff that no one else is doing. Let everyone else compete on the same ideas while you compete on yours alone.

I’ve always tried to remind myself: It’s hard to run your own race, but it’s even harder to run someone else’s. So give yourself permission to be different. Your way may work, or it may not — but in the end, at least it’ll be your successes or your failures.

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That photo of birds flying together comes via Unsplash and Rowan Heuvel